POCO, a label recognized for its cost-effective smartphones, has established a reputation for products that deliver remarkable value for their price. Nevertheless, its newest flagship model, the F8 Ultra, will not be released in India, even though the nation serves as its largest market. This choice stems from POCO’s identity as a budget-friendly brand, complicating the sale of a device priced above $700 in India. Although the F8 Ultra receives accolades for its hardware and camera performance, POCO’s emphasis continues to be on affordable devices, which enjoy greater popularity in the Indian market. This approach diverges from other brands such as Xiaomi, OPPO, and Vivo, which have adeptly promoted high-end models in India to enhance their brand images. As global smartphone prices continue to escalate, this could have been a prime opportunity for POCO to launch its premium offerings in India, potentially enhancing its reputation and market footprint.
