I have mixed feelings, yet Google might stir things up in the industry.
With speculation growing regarding the forthcoming Google Pixel 10 Pro Fold, the tech world finds itself in a well-known predicament: tentatively hopeful, yet a touch disheartened. Leaked images and initial specifications indicate that Google’s next foldable might not bring anything groundbreaking in terms of aesthetics or camera technology. Nonetheless, one move could potentially transform the entire foldable smartphone arena — a notably reduced price tag.
According to reliable sources such as @OnLeaks and Android Headlines, the Pixel 10 Pro Fold is set to resemble its forerunner, the Pixel 9 Pro Fold, quite closely. From the outer and inner screens to the camera arrangement and color selections, the design seems to remain almost unchanged. This has led to some backlash, particularly from those who anticipated a more significant design refresh.
This design stagnation reflects a pattern observed in Samsung’s Galaxy Z Fold line, where each new generation offers only slight tweaks. While consistency can be beneficial, it also risks distancing consumers who seek innovation — especially in the premium foldable segment.
In addition to design, the Pixel 10 Pro Fold is expected to keep the same camera setup as the 9 Pro Fold. While the current camera system performs adequately, it trails behind that of the Pixel 9 Pro XL, which features more modern and sophisticated sensors. Google previously explained this choice by emphasizing the need to maintain a slim profile for the foldable; however, the absence of camera upgrades might still disappoint those passionate about photography.
On a positive note, the Pixel 10 Pro Fold is anticipated to launch with the new Tensor G5 chip, produced by TSMC rather than Samsung Foundry. This change could result in enhanced performance and efficiency, although the true effect will only be clear once benchmarks and reviews become available.
Despite the somewhat lackluster design and camera rumors, one feature of the Pixel 10 Pro Fold could significantly shift the foldable paradigm: its pricing. Google is said to be considering a lower launch price for the device — potentially dipping to $1,299. For context, the Pixel 9 Pro Fold typically retails around $1,799, though discounts often bring it closer to $1,500.
If Google introduces the Pixel 10 Pro Fold at $1,299, it would undercut Samsung’s Galaxy Z Fold 6 and even compete with traditional flagship models like the Galaxy S25 Ultra. This strategy would not only expand foldable access to a wider audience but also compel rivals to reassess their pricing frameworks.
Google occupies a unique spot in the foldable market space. With OnePlus choosing not to launch a rebranded OPPO Find N5 and Motorola focusing on clamshell designs like the Razr series, the primary competition within the book-style foldable segment is Samsung. This situation presents Google with a rare chance to establish a strong niche — particularly if it can deliver an enticing product at a disruptive price point.
While the Pixel 10 Pro Fold may not break new ground in design or technology, its potential to democratize the foldable market through competitive pricing could be a game-changer. Should Google manage to produce a dependable, well-performing foldable at a significantly lower cost, the familiar design and unchanged cameras might be of little consequence.
In an industry where foldables are still seen as luxury items, a more budget-friendly Pixel 10 Pro Fold could be the key that finally brings foldables into the mainstream. If this comes to fruition, Google will have accomplished more than just launching another phone — it will have changed consumer expectations for the category.
Indeed, the Pixel 10 Pro Fold might resemble a revival of last year’s model. Yes, it could utilize the same camera technology. However, if Google can offer it at a price that challenges the competition without compromising essential functionalities, it has the potential to create significant waves in the industry. The future of foldables may not be extravagant — but it could finally be within reach.
