**Apple’s iPhone 17 Collection: Pricing Expectations Before the Launch**
As excitement grows for Apple’s forthcoming iPhone 17 event slated for September 9, 2025, market analysts have been diligently tracking expected pricing adjustments for the new models. In a surprising twist to earlier forecasts predicting price increases across the spectrum, a recent report from JPMorgan indicates that shoppers might be greeted with favorable pricing news.
### JPMorgan’s Pricing Predictions
In a research note disseminated to 9to5Mac, JPMorgan has detailed its outlook for the iPhone 17 collection, suggesting that price hikes may be minimal or entirely absent for the majority of models. Traditionally, analysts have forecasted price increases for fresh iPhone launches, but JPMorgan’s analysis offers a refreshing viewpoint.
Here’s a summary of the anticipated pricing for the iPhone 17 models:
– **iPhone 17:** $799 (no increase)
– **iPhone 17 Air:** $899-$949 (no increase or a $50 increase)
– **iPhone 17 Pro:** $1,099 (a $100 increase, but with enhanced starting storage)
– **iPhone 17 Pro Max:** $1,199 (no increase)
The iPhone 17 Pro is the sole model expected to experience a definitive price hike. Nonetheless, this increase might be balanced by the fact that it will feature more initial storage than earlier models, which could rationalize the expense.
### Storage Modifications in the iPhone 17 Pro
The iPhone 17 Pro is speculated to begin at 256GB, doing away with the lower 128GB option that was offered with the iPhone 16 Pro. This adjustment implies that the price for the 256GB variant will stay the same as last year’s model, effectively making the updated version more attractive without a significant price surge.
### The iPhone 17 Air: A New Design
The iPhone 17 Air, which takes the place of the Plus model, offers a distinct scenario. As a new design, it could potentially warrant a higher price range. Launching the iPhone 17 Air at $899 would correspond with the anticipated features, while a price of $949 might also be conceivable considering its ultra-slim architecture.
### Conclusion
Should JPMorgan’s forecasts prove accurate, the iPhone 17 lineup may debut at prices akin to the iPhone 16 series, with only slight modifications related to storage options. This could be a welcome relief for consumers who have been preparing for possible price hikes. As the launch date nears, many are left pondering whether Apple will indeed uphold these prices or make last-minute changes.
Are you expecting a price rise for the iPhone 17 lineup? Share your opinions in the comments.