# Apple Vision Air: The Lighter, More Affordable Option to Vision Pro
In recent weeks, rumors regarding Apple’s forthcoming augmented reality (AR) device have escalated, particularly in relation to a possible successor to the Vision Pro. Sources suggest that Apple is preparing to unveil a new gadget, provisionally called the Vision Air, which is set to be lighter and less expensive than its predecessor. As reported by reputable sources, including a recent piece by Mark Gurman at Bloomberg, this new device may be available by late 2025.
## Vision Air: Main Features and Expectations
### A Lighter and More Cost-Effective Solution
The Vision Air is anticipated to tackle two of the most notable critiques of the Vision Pro: its heft and pricing. The initial Vision Pro, while groundbreaking, encountered hurdles in terms of market penetration, primarily due to its high cost and cumbersome design. The Vision Air seeks to resolve these concerns through the use of lighter materials, such as titanium, which will not only decrease weight but also improve sturdiness.
### Launch Schedule
Gurman indicates that Apple is progressing with its plans for the Vision Air, with a launch timeframe set between late 2025 and the early part of 2026. This schedule signifies Apple’s dedication to broadening its AR product lineup despite the lukewarm reception of the Vision Pro. The company seems to be strategically setting up the Vision Air as either a direct successor or a more affordable option to the Vision Pro, contingent on market reactions.
## Market Reaction and Strategic Actions
### Tackling Market Issues
The Vision Pro’s sluggish market performance may have urged Apple to hasten the development of the Vision Air. By emphasizing weight and cost reduction, Apple is likely aiming to draw a wider audience and rekindle interest in its AR products. The company’s prompt response to consumer insights illustrates its readiness to adapt and innovate amid a competitive environment.
### Potential Technological Trade-Offs
Though the Vision Air is expected to be a more wallet-friendly choice, there are concerns regarding potential trade-offs in technology. Will features like EyeSight, which enables users to interact with their surroundings while using the device, be compromised to achieve weight reduction? Moreover, the high-quality screens and sophisticated camera systems that distinguished the Vision Pro may also come under review in the design of the Vision Air.
## The Larger Perspective: A Year of ‘Air’ Products
Should Apple successfully introduce the Vision Air alongside a substantial update to its visionOS software, it could signify a critical juncture for the company’s AR aspirations. The launch of the Vision Air would complement a broader strategy that encompasses other ‘Air’ products, including the M4 MacBook Air, iPhone 17 Air, and M3 iPad Air, making 2025 a significant year for Apple’s offerings.
## Conclusion: The Future of Apple AR Devices
As Apple gears up for the possible debut of the Vision Air, tech enthusiasts are keenly awaiting more information. The Vision Air could play an essential role in molding the future of AR technology, particularly if it adeptly balances cost-effectiveness with cutting-edge features. Whether you are a dedicated Apple supporter or simply interested in the advancement of AR devices, the Vision Air is undeniably a product to keep an eye on in the near future.
Are you thinking of getting a Vision Air? Share your opinions in the comments below!
