A James Bond audition is just a starting point.
Riz Ahmed’s “Bait” captivates from the start with its cultural lure of who should play the next James Bond, often leaning towards white actors. In “Bait,” Ahmed and co-writers Prashanth Venkataramanujam, Azam Mahmood, Karen Joseph Adcock, and directors Bassam Tariq and Tom George explore representation in entertainment and public opinion through the lens of a British Pakistani actor’s experience.
The Prime Video series, spanning six 30-minute episodes, is a sharp, absurd, and poignant satire questioning identity and ambition among actors of color, featuring a stellar cast and an impeccable soundtrack.
In “Bait,” struggling actor Shah Latif (Ahmed) auditions for the highly coveted role of James Bond. When his audition falters, he manipulates the press into spreading rumors about his casting, leading to a whirlwind of opinions, online hate, and real-life consequences. As Shah grapples with expectations from his family and professional hopes, “Bait” raises crucial questions about identity and ambition in the portrayal of ethnic minorities on-screen.
Ahmed delivers a powerful performance as Shah, who is torn between his identity and the roles others demand of him. The supporting cast, including Guz Khan as cousin Zulfi and Ritu Arya as ex-girlfriend Yasmin, provide exceptional performances that add depth to the narrative.
“Bait” embraces surrealism, ’60s cinematography, and an eclectic soundtrack. With the skilled work of cinematographers Frank Lamm and Dan Atherton, the series blurs reality and paranoia, intertwining realism with imaginative storytelling. The soundtrack features a diverse mix of South Asian and British music, enriching the show’s narrative impact.
“Bait” premieres March 25 on Prime Video, with all six episodes available at once.