Samsung’s Galaxy Z Fold 7 has experienced a notable spike in demand, with sales outpacing the previous generation by 50%. The debut of the Galaxy Z Fold 7 and Z Flip 7 has been characterized by Samsung as a pivotal moment for foldable smartphones, especially in the U.S. market. The Galaxy Z Flip 7 is drawing in new customers at an unprecedented rate, converting many into the Galaxy ecosystem. Approximately 30% of those transitioning to the Galaxy Z Fold 7 are prior Galaxy S Ultra users, demonstrating a robust crossover appeal.
The triumph of the Galaxy Z Fold 7 can be credited to several significant enhancements. It is both lighter and sleeker than its forerunner, the Z Fold 6, and boasts a cover screen that closely mimics a conventional smartphone. The Galaxy Z Flip 7 provides a larger battery and an expanded cover display, boosting its attractiveness. Both devices are equipped with the Snapdragon 8 Elite for Galaxy chipset, recognized for its performance and efficiency.
Samsung emphasizes the impact of AI on the popularity of its new foldables, with 80% of users engaging with AI features on their Galaxy smartphones and two-thirds utilizing them regularly. The most commonly used AI functionalities include Google Gemini and Circle to Search. The foldable design is gaining momentum in the U.S., and Samsung’s latest offerings have achieved a “record-setting” preorder period, continuing to excel months post-launch. As Samsung braces for competition from the forthcoming Pixel 10 Pro Fold, the success of the Galaxy Z Fold 7 indicates that the company has discovered a successful strategy with its seventh-generation foldables.
