The company is reportedly stepping back from a few devices.
What you need to know:
– A conversation between Bloomberg and Samsung’s Won-Joon Choi provided insights into its temporary withdrawal from a prospective Galaxy S25 Edge model and a TriFold.
– Choi also emphasized that the company aims to retain the S Pen in its Galaxy S Ultra phones, but plans to implement new technology to keep its “penalty” minimal.
– The Galaxy S25 Edge did not perform favorably, with a Korean report indicating that sales were significantly below expectations.
A Samsung executive allegedly sat down for an interview and addressed the company’s strategy regarding two Galaxy phones and its useful S Pen.
A report this week from Bloomberg sheds light on discussions with Samsung’s chief operating officer for the Mobile Experience Business, Won-Joon Choi. Immediately following Galaxy Unpacked, Won-Joon Choi mentioned that Samsung is taking a temporary step back from its Galaxy S25 Edge and the Galaxy Z TriFold. Concerning the former, he stated, “We haven’t decided when to have the next one, but it’s still under consideration.”
Allegedly, Samsung noticed how poor the sales were for the Galaxy S25 Edge and chose to “evaluate” its future.
The Galaxy Z TriFold marked Samsung’s initial foray into the double-folding category, but Won-Joon Choi remarked, “it was not the project I wished to pursue.” His comment referred more to the challenges of such a form-factor and the necessity to create custom components, as noted by Bloomberg. The executive mentioned that while some users may prefer a larger screen for watching videos, the company may prioritize the conventional book-style device (Galaxy Z Fold series) that we are accustomed to.
The S Pen was another significant subject of conversation between Bloomberg and Won-Joon Choi. Although there was some ambiguity in the rumors concerning the Galaxy S26 Ultra, Samsung asserts that the S Pen is here to stay—upgraded as well. Choi noted, “We’re developing a more advanced technology,” adding that the “penalty” of including it (likely the thickness of the device) could be diminished.
The Edge just lacked an edge
Upon its launch, Samsung heavily promoted the Galaxy S25 Edge. It was marketed as its slimmest phone, something distinct for its customers, although it aimed to compete with Apple’s iPhone Air. However, when it finally became available, it somewhat disappointed. A South Korean report last June indicated that the Galaxy S25 Edge’s sales were not meeting expectations. Moreover, Samsung’s production of the device plummeted just a month after its market introduction.
The phone was contentious. Samsung had to omit several features from the device—such as opting for a 3,900mAh battery—to achieve a slim 5.8mm profile. This allowed the Galaxy S25 Edge to be the thinnest on the market, but its chip (and that low-capacity battery) did not bolster its case. There were also speculations that Samsung might have replaced the S26 Plus with the S26 Edge. That was likely just a consideration if things had gone well, which they did not, so the Plus remains.