Samsung is preparing for a major event just ahead of CES 2026, called “The First Look.” Set for January 4, 2026, at 7 PM PST (10 PM EST), the gathering will take place at the Latour Ballroom within the opulent Wynn Las Vegas hotel. This occasion will act as a precursor to CES 2026, providing a sneak peek into Samsung’s strategies for its Device eXperience and AI-enhanced customer interactions for the upcoming year.
TM Roh, Samsung’s CEO and Head of Device eXperience Division, will present the keynote address, accompanied by SW Yong, President and Head of the Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances. Although specific information is still confidential, Samsung has suggested the reveal of its 2026 roadmap for Device eXperience and innovative AI-based customer experiences.
The event will be broadcast live on Samsung’s YouTube channel, Samsung Newsroom, and Samsung TV Plus. There are speculations regarding possible announcements concerning the Exynos 2600 chip, which is believed to provide notable performance enhancements, and possibly previews of the Galaxy S26 series, though its launch is projected for February. Advancements in AI, especially regarding Galaxy AI and Bixby, are also expected to be highlighted.
