**Moohan: Samsung’s Upcoming XR Headset Poised to Rival Apple Vision Pro**
Samsung is set to unveil its eagerly awaited Project Moohan, a high-end XR headset, on September 29th during a Galaxy Unpacked event in Korea. The headset is expected to be released in mid-October in Korea, with plans for an international launch shortly afterward. Reports from the South Korean platform Newsworks indicate that the Moohan headset will be priced between 2.5 and 4 million won, which is roughly $1,800 to $2,800. This positions it as a more budget-friendly option compared to Apple’s Vision Pro, which carries a price tag of $3,500.
In spite of its competitive pricing, Samsung is said to be planning a limited production run of around 100,000 units. This strategy aligns with Samsung’s broader vision of moving towards smart glasses, indicating that the Moohan headset serves as a key step in this evolution.
The Moohan headset features remarkable specifications, including a 1.3-inch Micro-OLED display with a resolution of 3552×3840, providing 13.64 million pixels for each eye. This exceeds the Apple Vision Pro by nearly 2 million pixels and outperforms the Meta Quest 3. Furthermore, the device is equipped with the Snapdragon XR2+ Gen 2 chipset, highlighting its premium credentials.
Samsung’s partnership with Google on Android XR software is a pivotal aspect of the Moohan initiative. The two companies are also reportedly collaborating on standalone smart glasses, showcasing a mutual commitment to enhancing wearable technology.
While the Moohan headset is poised to deliver state-of-the-art features and immersive experiences, uncertainties linger regarding its market appeal and application ecosystem. Samsung’s emphasis on essential Google apps and the potential integration of Android apps in XR format will be vital in drawing in users. Yet, the presence of a strong gaming library and the overall user experience will ultimately dictate its success against rivals such as the Apple Vision Pro.
As Samsung readies itself to launch Moohan, the technology sector is keen to see how this new player will influence the future of XR technology and its effect on the rapidly growing market for smart wearables.
