# Setapp Mobile: A New Chapter for Third-Party App Stores in the EU
In a notable advancement for iOS users within the European Union, **Setapp Mobile**, a third-party app store, has officially been released for all users after a successful invitation-only beta stage that commenced in May. This innovative platform offers a distinct subscription model, enabling users to access a range of apps for one monthly fee. With the EU’s Digital Markets Act (DMA) facilitating such developments, Setapp Mobile signifies a transformation in the distribution of apps on Apple devices.
## The Ascendancy of Third-Party App Stores
The advent of Setapp Mobile is a direct outcome of the DMA, which requires Apple to allow third-party app stores on its devices. This legislation is designed to enhance competition and provide consumers with greater options. Apple indicated its intention to comply with the DMA earlier this year, albeit with some hesitation. The procedure for installing third-party app stores on iOS devices is significantly complicated, necessitating users to maneuver through various screens—a marked difference from the ease of downloading apps from Apple’s own App Store.
As pointed out by **The Verge**, the installation process can be quite involved, requiring around a dozen interactions. This complexity might discourage some users from considering third-party alternatives, particularly when juxtaposed with the seamless experience provided by Apple’s App Store. Detractors contend that this is a strategic maneuver by Apple to deter users from exploring beyond its ecosystem.
## Discovering Setapp Mobile
Notwithstanding the challenges linked to installing third-party app stores, Setapp Mobile has effectively illustrated its worth. Currently in beta, the service is now accessible to all EU users at a subscription price of **€9.49 per month**. This charge provides entry to **50 curated apps**, all free from in-app purchases or advertisements, ensuring a clear and uninterrupted user experience.
For those hesitant to make a financial commitment, Setapp Mobile features a **7-day free trial**, permitting users to evaluate the platform prior to any monetary obligation. The installation procedure, while intricate, is feasible with straightforward instructions:
1. Navigate to the [Setapp Mobile page](https://setapp.com/setapp-mobile) on your iPhone and select “Try Now.”
2. Register using your credentials or Apple account and click Continue.
3. Review the terms and ensure your device fulfills the requirements, then click “Set up free trial.”
4. Begin your 7-day free trial.
5. Input and save your payment information.
6. Tap Install Setapp Mobile, approve the developer in settings, and return to the installation process.
7. Finally, click Install App Marketplace.
## Conclusion
The launch of Setapp Mobile signifies a crucial milestone for iOS users in the EU, providing an alternative to the conventional App Store model. While the installation journey may seem intimidating, the prospective advantages of accessing a diverse array of apps for a single subscription fee may surpass the initial challenges. As the app distribution landscape continues to progress, Setapp Mobile emerges at the leading edge, epitomizing the changes induced by regulatory alterations and consumer desires for more options.
For those keen on delving into this new app store, the blend of a free trial and a substantial selection of apps renders it an appealing choice worth exploring.
