# Snapchat Launches New AI-Created Lenses for Platinum Subscribers
On Wednesday, Snapchat introduced an exciting new feature aimed at its premium subscription users. Beginning today, Snapchat Platinum subscribers will have access to groundbreaking AI-created Lenses, further enhancing the platform’s already beloved augmented reality (AR) features.
## What are Snapchat Lenses?
For those who might be unfamiliar, Snapchat Lenses are AR filters that enable users to apply real-time effects to their photos and videos. These filters have become a signature element of the Snapchat experience, allowing users to showcase their creativity and connect with friends in enjoyable and interactive ways. With the addition of artificial intelligence, Snapchat seeks to improve the realism and interactivity of these Lenses.
## The New AI Video Lenses
Snapchat has rolled out three new AI Video Lenses, powered by a “homegrown generative video model.” This innovative technology aims to provide more lifelike effects than ever before. The first set of offerings includes:
1. **Raccoon Lens**: This filter animates a raccoon that engages with the user, producing a fun and interactive experience.
2. **Fox Lens**: Like the Raccoon Lens, this filter showcases a fox that interacts with the user, introducing a whimsical element to their snaps.
3. **Spring Flowers Lens**: This distinctive filter creates a zoom-out effect, mimicking the sensation of holding a bouquet of flowers, offering a visually striking background for photos and videos.
Snapchat Platinum subscribers can conveniently find these new Lenses in the app’s carousel alongside the existing AR filters. A noteworthy aspect of the AI-generated Lenses is that users can continue exploring the app while their videos are being processed, due to the time-intensive nature of AI creation.
## Future Developments
Snapchat has hinted that additional AI Video Lenses will be launched in the future, indicating a dedication to consistently improving the user experience and broadening the creative opportunities within the app. This initiative aligns with the increasing trend of incorporating AI technology into social media platforms, facilitating more personalized and engaging content.
## Competition in the Social Media Space
Interestingly, Snapchat’s announcement follows Instagram’s recent venture into AI-driven filters. In December, Instagram disclosed its work on realistic AI filters designed to replace its current AR offerings. However, these filters have not yet been made available to users, suggesting that Snapchat might currently have a temporary advantage in this competitive arena.
## Conclusion
Snapchat’s launch of AI-created Lenses for Platinum subscribers represents a significant advancement in the progression of AR technology on social media. By harnessing artificial intelligence, Snapchat is not only boosting the realism of its filters but also enhancing the overall user experience. As the platform continues to innovate, it will be fascinating to observe how these developments affect user engagement and creativity within the realm of social media.
For those eager to explore these new features, Snapchat is free to download on the App Store and is compatible with iPhones or iPads running iOS 14 or newer.
