Artist Profile Protection introduces a review process before music is published. Spotify is testing a feature called Artist Profile Protection that allows artists to review releases pre-publication. Metadata errors or name similarities sometimes cause tracks to appear on incorrect pages. Increasingly, artists face imitation or AI-generated fakes. Profile Protection offers a safeguard against such issues.
Artists ranging from Drake and Beyonce to William Basinski and King Gizzard and the Lizard Wizard have encountered fake tracks under their names on streaming services, often AI-generated. This issue has sparked significant artist frustration, with King Gizzard’s Stu Mackenzie expressing despair and Basinski condemning the practice.
Beta participants must opt in. Releases require artist or team approval before they appear, adding release process steps. While a welcome protection, if all services mandated manual approval, it could burden indie artists and small labels. Thus, Spotify provides beta participants with artist keys, unique codes that auto-approve tracks when incorporated.
Currently a “limited beta,” Spotify plans broad availability for all artists soon.