Spotify and Liquid Death have partnered to release a unique product: the Eternal Playlist Urn, a Bluetooth speaker resembling a cremation urn. It’s a collector’s item not intended for ashes, with only 150 available in the U.S. Priced at $495, it features a 7-inch-by-11.4-inch urn with a speaker in its lid—though audio quality might be questionable given the compact design.
Described by Spotify as “the world’s first music-streaming urn,” the Eternal Playlist Urn aims to make death less dull. It’s humorously suggested that even the deceased can enjoy their favorite music indefinitely.
Spotify explained the collaboration: “Life needs music. So does the afterlife.” This speaker allows music in new places, with users able to create an Eternal Playlist on Spotify by answering questions about their musical preferences. The custom playlist aligns with the urn’s speaker and can be shared with loved ones.
This collaboration follows Spotify’s previous venture with Ikea in 2022 for a Bluetooth lamp speaker and the release of “Car Thing,” an in-car entertainment device, later discontinued.
Liquid Death is known for bold marketing, such as the life-sized Yeti Casket cooler, which attracted over 800 bidders and sold for $68,200. Despite its macabre humor, the brand appeals to fans of dark comedy.
Whether seen as witty, humorous, tactless, or absurd, the Eternal Playlist Urn illustrates the extent brands will go to capture attention.