**Spotify Unveils Lossless Audio for Premium Users**
In a noteworthy initiative that echoes Apple Music’s previous upgrade, Spotify has commenced the rollout of lossless audio support specifically for its Premium users. This advancement represents an important stride in improving the listening experience for those who emphasize sound excellence.
**The Announcement**
Spotify’s Vice President of Subscriptions, Gustav Gyllenhammar, shared his enthusiasm regarding the new feature, stating, “The wait is finally over; we’re thrilled that lossless sound is being made available to Premium users.” He highlighted that the rollout was crafted with an emphasis on quality, usability, and transparency, ensuring that users are aware of the audio quality settings.
**Manual Activation Required**
Although the launch of lossless audio is a favorable enhancement, users will have to manually activate this feature on each of their devices. A Lossless indicator will appear in the Now Playing view or through the Connect Picker, enabling users to verify that they are enjoying enhanced sound quality.
**Gradual Rollout**
The lossless audio feature is progressively being launched across more than 50 markets throughout October. Premium users in nations like Australia, Austria, Czech Republic, Denmark, Germany, Japan, New Zealand, the Netherlands, Portugal, Sweden, the US, and the UK have already started gaining access.
**How to Enable Lossless Audio**
For Premium users eager to dive into lossless audio, follow these steps to activate the feature:
1. Tap your profile icon located in the top left.
2. Go to Settings & Privacy → Media Quality.
3. Select where to turn on lossless audio: Wi-Fi, cellular, or downloads.
It’s essential to make sure that you have the most recent version of the Spotify app, which was launched concurrently with the announcement.
**Conclusion**
The launch of lossless audio on Spotify is a remarkable improvement for users who appreciate top-notch sound quality. As the rollout progresses, subscribers can anticipate a richer and more intricate listening experience, bringing Spotify more in line with its competition in the streaming music industry.
