Startup Creates Technology for Real-Time Detection of Deepfake Videos

Startup Creates Technology for Real-Time Detection of Deepfake Videos

Startup Creates Technology for Real-Time Detection of Deepfake Videos


### Reality Defender: Confronting AI-Driven Video Scams Instantly

With the advancement of artificial intelligence (AI), the risks it brings have also evolved, particularly in the area of deepfake technology. Deepfakes—videos generated by AI that alter or fabricate an individual’s appearance—have grown increasingly advanced, complicating the task of differentiating between genuine and fake media. This has triggered a rise in AI-facilitated scams, especially within high-pressure situations like corporate and governmental environments. Reality Defender, a startup dedicated to fighting AI disinformation, asserts it has a solution to this escalating challenge.

#### The Emergence of Instantaneous Deepfake Scams

Deepfakes have transitioned from mere online phenomena or means of producing viral videos to a genuine danger, notably in real-time video interactions. In a recent incident, the chairman of the U.S. Senate Committee on Foreign Relations unwittingly engaged in a video call with an individual impersonating a Ukrainian official. In another instance, a global engineering firm suffered significant financial losses after an employee was deceived by a deepfake video call. Even romantic scams have started utilizing real-time deepfakes to target vulnerable victims.

Ben Colman, the CEO and cofounder of Reality Defender, cautions that the emergence of real-time deepfake scams is on the horizon. “It’s likely just a matter of months before we observe a surge in deepfake video, face-to-face fraud,” he states. Consequently, Reality Defender is actively developing tools aimed at helping businesses and governments identify and mitigate these AI-driven threats.

#### How Reality Defender’s Solutions Function

Reality Defender’s primary objective is to deliver real-time deepfake detection instruments, commencing with a plugin for video conferencing applications like Zoom. The firm’s technology continuously evaluates video calls to ascertain whether participants are genuine or AI-generated replicas. During a live demonstration, Christopher Ren, a product manager at Reality Defender, employed popular GitHub code alongside a singular photograph to fabricate a deepfake of Elon Musk. As Ren conversed, the system consistently transmitted still frames from the video call to Reality Defender’s specialized model for evaluation. The tool subsequently identified the deepfake instantaneously, notifying the viewer that they were not interacting with the authentic Musk.

Though the technology remains in its developmental phase, the intention is to make it accessible to Reality Defender’s clients in the imminent future. Nonetheless, the company is still refining the tool to guarantee its precision in differentiating actual video participants from AI fabrications.

#### The Wider AI Environment

While Reality Defender concentrates on countering AI-fueled scams, it does not stand against AI itself. Colman highlights that the company is “very pro-AI,” appreciating the transformative capacity of AI in sectors such as healthcare, efficiency, and artistic endeavors. That said, he recognizes that certain “very, very minor edge cases,” like deepfake scams, present disproportionately high risks.

Reality Defender is not the pioneer in developing real-time deepfake detection technologies. In 2022, Intel unveiled its FakeCatcher tool, which observes variations in a person’s blood circulation to validate whether a video participant is real. However, similar to Reality Defender’s tool, Intel’s FakeCatcher remains unavailable to the public. Researchers in academia are also investigating alternative strategies to combat the deepfake menace. For example, a team at New York University is pursuing a challenge-based method, wherein video call participants must complete a CAPTCHA-like test to confirm their authenticity.

#### The Data Dilemma

A significant hurdle for Reality Defender and other AI-focused startups is the challenge of data access. The more data the system can leverage, the more effective it becomes at identifying deepfakes. Colman expresses optimism that collaborations with other firms will aid in bridging this gap. Following a connection between ElevenLabs and a deepfake voice call involving U.S. President Joe Biden, the AI-audio startup teamed up with Reality Defender to mitigate potential misuse of its technology.

#### How You Can Safeguard Yourself

As Reality Defender and other enterprises enhance their real-time deepfake detection capabilities, individuals can also take measures to shield themselves from video call scams. A crucial piece of advice is to avoid depending solely on your ability to detect deepfakes. As technology progresses, the indicators that might currently assist in recognizing a deepfake could be rendered ineffective by the next iteration of AI models.

“Just as we don’t request my 80-year-old mother to identify ransomware in an email,” Colman remarks, “we shouldn’t anticipate individuals to be capable of spotting deepfakes independently.” In the near future, real-time video authentication could become as standard as the malware defenses that unobtrusively safeguard your email inbox.

#### Conclusion

With AI-generated deepfakes becoming more intricate and pervasive, the demand for immediate detection solutions is growing increasingly critical. Reality Defender stands at the forefront of this conflict, crafting technology that may enable businesses, governments, and individuals to shield themselves from AI-fueled scams. Although the technology is still in its nascent stages