### The Future of Cars: Why US Consumers Continue to Prefer Internal Combustion Engines
A recent survey conducted by Deloitte, as part of its **2025 Global Automotive Consumer Study**, has provided insights into the preferences of car buyers worldwide. The results indicate that despite the increasing advocacy for electrification within the automotive sector, a substantial majority of US consumers still favor internal combustion engine (ICE) vehicles for their upcoming purchases. This article examines the study’s key findings, looking into the reasons behind US consumers’ reluctance towards battery electric vehicles (BEVs) and the implications for the future of transport.
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### **US Consumers and Their Inclination Towards ICE Vehicles**
The survey highlighted that **62% of US consumers** stated that their next vehicle would not be electrified, choosing instead to stick with traditional ICE vehicles. This preference sharply contrasts with global patterns, where nations like China display a significantly greater interest in BEVs. For example, **27% of Chinese consumers** indicated a preference for a BEV as their next car, versus only **5% in the US**.
Hybrid vehicles, which provide a compromise between ICE and BEVs, are gaining some popularity in the US, with **20% of participants** showing interest in a hybrid or plug-in hybrid vehicle. Nonetheless, the dominant preference for ICE vehicles underscores a slower adoption of electrification in the United States compared to other countries.
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### **Global Trends in Vehicle Preferences**
The survey further uncovered notable discrepancies in consumer preferences across various countries:
– **China**: Merely **38% of consumers** wish to retain ICE vehicles, while **27% favor BEVs**—the highest percentage among major markets.
– **Germany**: BEVs are sought after by **14% of consumers**, whereas hybrids have lower demand at **12%**.
– **UK and Canada**: Interest in BEVs stands at **8%**, with hybrids being slightly favored.
– **Japan**: An impressive **35% of consumers** prefer hybrids, yet only **3% opt for BEVs**.
These differences emphasize how cultural, economic, and infrastructural elements shape consumer preferences in various regions.
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### **Obstacles to BEV Adoption in the US**
In spite of the increasing availability of electric vehicles, several obstacles persist in hindering their adoption in the US:
1. **Affordability Issues**
Although competitive-priced BEVs such as the Nissan Leaf and other models available for under $40,000 exist, numerous US consumers remain sensitive to price. The survey revealed that **45% of US participants** do not wish to exceed $34,999 on their next vehicle, with **11% seeking to pay less than $15,000**. This expectation often rules out BEVs, which are viewed as more costly upfront, despite lower operational costs over the long term.
2. **Range Concerns**
The apprehension regarding the driving range of BEVs is a prominent barrier. **49% of US consumers** identified range as a critical concern, closely followed by **46% who are anxious about charging times**. The fear of depleting battery power, particularly in regions with limited charging facilities, continues to heavily influence potential buyers.
3. **Charging Availability**
While a majority of US consumers (79%) hope to charge their EVs at home, the lack of access to dedicated home chargers poses a challenge. Only **40% of US respondents** currently have access to a dedicated charger, in contrast to **77% in China**. Although public charging options are improving, they still fall short of adequately addressing worries for many drivers.
4. **Cold Weather Performance**
In countries such as China and Korea, cold-weather performance and diminished range in low temperatures are substantial issues. Although this is less problematic in the US, it still factors into the considerations for consumers in chillier regions.
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### **Reasons for Considering BEVs**
For the small fraction of US consumers contemplating a BEV, the key motivations encompass:
– **Reduced Fuel Expenses**: This was the leading reason for **56% of participants**, emphasizing the economic advantages of transitioning to electric.
– **Environmental Awareness**: **44% of consumers** are motivated by the aim to lessen their carbon footprint.
– **Driving Experience**: The smooth and quiet nature of electric vehicles appeals to **36% of respondents**.
Interestingly, these motivations show consistency across various countries, with minor differences. For instance, in Germany, government incentives are more influential, while in Korea, lower maintenance costs are a significant consideration.
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### **The Impact of AI and Connectivity on Consumer Preferences**
In addition to powertrains, the survey also assessed consumer perceptions about emerging technologies like artificial intelligence (AI) and connected car functionalities. Surprisingly, **45% of US consumers** regard AI in vehicles as advantageous, with another **29% remaining neutral**. Moreover, over half of US respondents are inclined to pay
