Tag: Source: 9to5mac.com

Apple Introduces iOS 18.1.1 with Essential Security Enhancements for iPhone Users

# Apple Launches iOS 18.1.1: Essential Information

Today, Apple has unveiled a range of software updates, highlighted by the eagerly awaited iOS 18.1.1 for iPhone users. This update is vital for preserving the security and functionality of your device. Below is an in-depth overview of what this update includes and what users should anticipate going forward.

## iOS 18.1.1 Recommended for Everyone

The main goal of iOS 18.1.1 is to tackle critical security vulnerabilities that could jeopardize your device. Apple has stressed the importance of this update, asserting:

> “This update provides important security fixes and is recommended for all users.”

For those keen on the details, a thorough list of security fixes is available on [Apple’s official site](https://support.apple.com/en-us/121752).

While numerous users typically anticipate new features with software updates, iOS 18.1.1 does not present any noteworthy changes or upgrades. Rather, it serves solely as a security-driven update, making it imperative for all iPhone users to install it promptly.

## Other Software Updates

Alongside iOS 18.1.1, Apple has introduced updates across its various platforms, ensuring that all users gain from improved security. The updates consist of:

– **iPadOS 18.1.1**
– **macOS Sequoia 15.1.1**
– **visionOS 2.1.1**

These updates demonstrate Apple’s dedication to offering a secure environment across its devices, highlighting the significance of maintaining updated software.

## What’s Next on the Horizon?

Looking forward, Apple is preparing for the launch of iOS 18.2, anticipated to debut in December. This forthcoming update is set to unveil numerous new features, including advanced **Apple Intelligence** capabilities and various enhancements that users have been eagerly awaiting.

For those interested in what iOS 18.2 will introduce, further details on the new features can be found [here](https://9to5mac.com/2024/11/13/ios-182-has-the-best-apple-intelligence-features-heres-whats-coming/) and

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Apple Card Holders Now Qualified for 3% Cash Back on ChargePoint and Booking.com Transactions

### Apple Card Enhances Daily Cash Program with New Collaborations

In a thrilling update for Apple Card users, Apple has revealed an enhancement of its Daily Cash rewards program. Customers can now earn 3% Daily Cash back on purchases made through two fresh partners: Booking.com and ChargePoint. This improvement not only extends the range of rewards accessible to Apple Card holders but also highlights Apple’s dedication to delivering value in the travel and electric vehicle sectors.

#### New Avenues for Daily Cash Rewards

With the addition of Booking.com, Apple Card users can now reap 3% Daily Cash back when reserving prepaid car rentals or vacation accommodations. This collaboration is especially advantageous for travelers aiming to maximize their cashback rewards while organizing their journeys. Furthermore, customers charging their electric vehicles at eligible ChargePoint stations will also garner the same 3% Daily Cash back, encouraging the adoption of electric vehicles and sustainable travel solutions.

Additionally, Booking.com is providing an extra incentive: 2% in travel credits for qualified hotel stays and rental vehicles. This combined advantage amplifies the overall value proposition for users who often travel or hire vehicles.

#### Grasping Daily Cash Rates

Generally, the Apple Card presents a clear cashback framework: 2% Daily Cash on online or contactless purchases made via Apple Pay, and 1% on transactions carried out with the physical titanium card. The launch of the 3% cashback rate for selected retailers, including the new partners Booking.com and ChargePoint, enables users to substantially enhance their rewards potential.

The Apple Card has previously formed alliances with other prominent brands, such as Uber, T-Mobile, and Walgreens, which also engage in the 3% Daily Cash initiative. This expanding roster of partners epitomizes Apple’s approach to crafting a comprehensive rewards ecosystem that resonates with a diverse array of consumers.

#### The Prospects for Apple Card

At present, the Apple Card is issued by Goldman Sachs, but recent reports indicate that the two entities might separate in the near future. Goldman Sachs is allegedly intending to withdraw from the consumer finance landscape, leading Apple to search for new banking collaborators to assume the Apple Card program. This transition could pave the way for further enhancements and innovations in the offerings of the Apple Card, as Apple investigates new avenues to expand its financial services.

#### Conclusion

The extension of the Daily Cash program to encompass Booking.com and ChargePoint marks a substantial advancement for Apple Card users, supplying them with additional avenues to earn rewards on routine purchases and travel expenditures. As Apple continues to develop its financial services, customers can anticipate even more chances to optimize their cashback rewards and reap the benefits of being part of the Apple ecosystem. For additional information on the new advantages, visit

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Apple Developer App for iOS Gets Update Introducing Dark Mode and Colored Icons, Alongside Other Improvements

# Apple Developer App Update: Version 10.7 for iOS

Following the introduction of a revamped interface for App Store Connect on iOS, Apple has rolled out an update for the Apple Developer app, now reaching version 10.7 for users on iPhone and iPad. This update presents numerous improvements, such as dark mode support and various user interface enhancements designed to elevate the overall experience for developers.

## What’s New in Apple Developer 10.7 for iOS

### Improved Viewing Options

A key feature of the Apple Developer app version 10.7 is the new viewing option available for videos covering assorted topics and events. Users now have the choice between a grid layout and a list layout, providing a more tailored and effective browsing experience. This adaptability is especially valuable for developers who often seek video content for education and updates.

### Video Tracking Feature

Another noteworthy addition is the activation of an indicator that displays when a video has been completely viewed. This functionality aids users in monitoring their progress and ensures they capture all critical content, simplifying the management of their educational and developmental resources.

### Dark Mode Integration

The most visually noticeable modification is the integration of support for a dark and tinted icon for devices running iOS 18 and above. This update aligns with Apple’s overarching design philosophy, prioritizing user customization and accessibility. With dark mode gaining traction among users for its visual appeal and reduced eye strain, this enhancement is a much-appreciated feature.

### Purpose of the Apple Developer App

For those unfamiliar, the Apple Developer app represents a key resource for developers eager to stay updated on the latest news, enhancements, and educational materials concerning Apple’s platforms. It serves as the main channel for streaming sessions from the annual Worldwide Developers Conference (WWDC), making it an indispensable tool for developers wishing to dive into Apple’s ecosystem.

## Recent Updates to Related Apps

This update to the Apple Developer app closely follows a significant revision to App Store Connect for iOS, which debuted a redesigned interface and new capabilities aimed at boosting app promotion on social media platforms like Instagram. Furthermore, a substantial redesign of TestFlight was launched last month, further expanding the toolkit available to developers.

## Availability

The Apple Developer app can be freely downloaded from the App Store and is compatible with iPhone, iPad, Mac, and Apple Vision Pro. Developers are encouraged to leverage these updates to improve their development experience and maintain their connection to the latest innovations in Apple’s ecosystem.

For more details and to access the app, visit the

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Key Desk Accessories for the M4 Mac Mini

# Essential and Nice-to-Have Accessories for Your M4 Mac Mini Setup

If you’ve been following our [YouTube channel](https://youtu.be/OUC5kjnX0og), you may have seen the excitement around the new baseline M4 Mac Mini. Its most impressive aspect, which I like to call its “superpower,” is its remarkable price-to-performance ratio. At just [$549](https://amzn.to/3YWXRsB) on Amazon, it provides unbeatable value for anyone aiming to create a robust workstation. Nonetheless, the Mac Mini comes with very few accessories—only the computer and a power cord—so you’ll need to acquire some essential peripherals to kick things off. Below, I’ve put together a selection of vital accessories and some desirable additions to enhance your setup.

## Must-Haves: Essentials for Your M4 Mac Mini Setup

To get the most out of your M4 Mac Mini, you’ll need three key accessories: a monitor, a keyboard, and a mouse. Let’s take a look at my top picks for each category.

### 1. [BenQ PD3225U](https://amzn.to/4fOF2OU)

The Mac Mini does not include a monitor, and the BenQ PD3225U is a fantastic option. This 4K IPS display is tailored for macOS and delivers exceptional color accuracy along with single-cable connectivity. Here are some of its standout features:

– **4K resolution with HDR10 support**
– **Three Thunderbolt 3 ports**
– **Display Port and two HDMI 2.0 ports**
– **USB-B and three USB-A 3.2 ports**
– **3.5mm headphone jack**

With its diverse I/O capabilities, this monitor doubles as a Thunderbolt hub, making it a useful component for your setup.

### 2. [Satechi SM1 Slim Mechanical Keyboard](https://amzn.to/3YSkSNg)

For those who seek a tactile typing sensation, the Satechi SM1 Slim mechanical keyboard offers an excellent blend of low-profile design and satisfying feedback. Key features include:

– **Low-profile keys with tactile feedback**
– **Multi-device Bluetooth connectivity**
– **USB-C charging**
– **Available in trendy white/gray and matte black colors**

This keyboard is an ideal choice for anyone wanting to enrich their typing experience without compromising on comfort.

### 3. [Logitech Anywhere S Mouse](https://amzn.to/3AUQHNe)

The Logitech Anywhere S2 mouse has been my favorite for years, and the new S3 model now features USB-C charging. This mouse is praised for its durability and versatility. Key features include:

– **Connects to up to three devices**
– **Clickable scroll wheel**
– **Charges via USB-C**
– **Lasts four months on a single charge**

This mouse is perfect for those in search of a dependable and high-quality input device.

## Nice-to-Haves: Mac Mini Accessories to Elevate Your Setup

Once you’ve secured the essentials, consider incorporating a few exciting extras to enhance functionality, organization, and aesthetics.

### 1. External Storage

Upgrading internal storage on a Mac can be prohibitively expensive. Instead, look into external storage alternatives that take advantage of Thunderbolt 4 speeds. Here are two excellent SSD choices:

– **[Samsung T7](https://amzn.to/3USFXGc)**
– Available in 1TB, 2TB, and 4TB variants
– Supports USB 3.2 Gen 2 speeds
– Read and write speeds up to 1050MB/s
– 2TB model priced at $169

– **[Lexar SL500 SSD](https://amzn.to/40XXeRZ)**
– Available in 1TB, 2TB, and 4TB variants
– Supports USB 3.2 Gen 2×2 speeds
– Read and write speeds up to 2000MB/s
– 2TB model priced at $205

Both options offer ample storage at a fraction of the cost of internal upgrades.

### 2. [JRNY 4-in-1 Desk Mat](https://shrsl.com/4cd1z)

A desk mat can enhance your workspace by offering a smooth surface for your mouse and a change in texture. The JRNY desk mat is particularly special because:

– **Modular design with magnetic attachment**
– **Includes a 2-in-1 wireless charger**
– **Double-sided: vegan leather and felt**
– **Can open like a book to conceal loose materials**

This desk mat beautifully combines functionality and style, making it an excellent addition to any setup.

### 3.

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iOS 18.1.1 and macOS Sequoia 15.1.1 Resolve Security Flaws Actively Being Exploited

# Apple Unveils iOS 18.1.1 and macOS Sequoia 15.1.1: Key Security Enhancements

In a major initiative to enhance the security of its products, Apple has introduced iOS 18.1.1 and macOS Sequoia 15.1.1, both designed to tackle serious vulnerabilities that may have been exploited in real-world scenarios. These updates are vital for users aiming to safeguard their devices from possible threats, especially those pertaining to WebKit and JavaScriptCore.

## Update Summary

The updates can be accessed for a variety of devices, including:

– **iOS 18.1.1**: Works with iPhone XS and newer, iPad Pro 13-inch, iPad Pro 12.9-inch (3rd generation and later), iPad Pro 11-inch (1st generation and later), iPad Air (3rd generation and newer), iPad (7th generation and later), and iPad mini (5th generation and newer).
– **macOS Sequoia 15.1.1**: Specifically mitigates vulnerabilities in Intel-based Mac systems.

Apple has noted that these vulnerabilities might enable malicious entities to execute arbitrary code or perform cross-site scripting attacks, making it crucial for users to update their devices without delay.

## In-Depth Vulnerabilities

### JavaScriptCore Flaw

– **Impact**: Handling maliciously designed web content may result in arbitrary code execution.
– **Exploitation**: Apple has been informed of instances suggesting that this vulnerability might have been in active use on Intel-based Mac systems.
– **Resolution**: This issue was resolved through enhanced checks.
– **CVE Identifier**: CVE-2024-44308, reported by Clément Lecigne and Benoît Sevens of Google’s Threat Analysis Group.

### WebKit Flaw

– **Impact**: Like the JavaScriptCore issue, this vulnerability permits the handling of maliciously designed web content that could result in cross-site scripting attacks.
– **Exploitation**: Similar to the JavaScriptCore vulnerability, Apple has documented reports of ongoing exploitation on Intel-based Mac systems.
– **Resolution**: The vulnerability was dealt with through improved state management for cookies.
– **CVE Identifier**: CVE-2024-44309, also reported by Clément Lecigne and Benoît Sevens.

## Updating Your Devices

To guarantee your devices are shielded from these vulnerabilities, adhere to these instructions to update:

### For iPhone and iPad:
1. Launch the **Settings** app.
2. Tap on **General**.
3. Choose **Software Update**.
4. Follow the prompts to install iOS 18.1.1 or iPadOS 18.1.1.

### For Mac:
1. Open **System Settings**.
2. Click on **General**.
3. Choose **Software Update**.
4. Follow the prompts to install macOS Sequoia 15.1.1.

## Final Thoughts

Although Apple has indicated that these vulnerabilities have predominantly impacted Intel-based Mac systems, it’s essential for all users to update their devices as swiftly as possible. Regularly updating your software is one of the most efficient methods to protect against potential security risks. By quickly applying these updates, users can ensure their devices stay secure and shielded from malicious threats.

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Next-Generation Pro Display XDR Set to Include Quantum Dot Technology, Report Suggests

### Apple’s Venture into Quantum Dot Display Technology: The M4 MacBook Pro and Beyond

In a remarkable evolution in display technology, Apple has unveiled the M4 MacBook Pro, its first device to feature quantum dot display technology. This announcement, attributed to analyst Ross Young, signifies a crucial transition in Apple’s strategy regarding screen performance and color precision in its offerings.

#### Understanding Quantum Dot Technology

Quantum dot technology employs semiconductor nanocrystals that emit light when they come into contact with a light source. These nanocrystals can be tailored to generate specific hues, resulting in a wider color gamut and enhanced brightness compared to conventional display systems. This leads to more dynamic and precise colors, elevating the overall viewing experience.

#### Moving Away from KSF Phosphor Films

In the past, Apple’s M-series MacBook Pro devices depended on red KSF (Potassium Sodium Fluoride) phosphor films to enable miniLED backlighting. Although this technology provided an extended color gamut, the transition to quantum dot films in the M4 models is set to deliver even greater efficiency. According to Young, the new quantum dot displays not only boost color reproduction but also refine motion performance, rendering them optimal for high-definition video and gaming.

#### Prospective Uses in Apple’s Product Suite

Young’s analysis implies that quantum dot technology will extend beyond the M4 MacBook Pro. He foresees that the forthcoming Pro Display XDR will also embrace this cutting-edge display innovation. As a tool essential for professionals who demand high-fidelity color precision, the Pro Display XDR could gain significantly from the superior features offered by quantum dots.

In his blog post on Display Supply Chain Consultants, Young speculated that Apple might gradually replace KSF films with quantum dots throughout its entire product lineup. This transition could foster a more unified standard for color accuracy and performance across devices such as the MacBook Air, iPad Air, and Mac Studio Display, which currently rely on KSF phosphors.

#### The Future of the Pro Display XDR

Although there are no concrete details available regarding the next iteration of the Pro Display XDR, anticipation for its launch is rising. Insights from industry insiders, including Mark Gurman, have alluded to the potential introduction of an upgraded Pro Display XDR featuring an integrated Apple Silicon chip, akin to the functionalities found in the Studio Display that utilizes an A13 Bionic chip for enhanced features like Center Stage and Spatial Audio.

Furthermore, analyst Ming-Chi Kuo has suggested that Apple is investigating the creation of a new 27-inch external display utilizing mini-LED technology. Nevertheless, the existing Pro Display XDR, which features a 32-inch panel, has not been refreshed since its debut in December 2019.

#### Conclusion

Apple’s adoption of quantum dot display technology in the M4 MacBook Pro represents a bold leap in enhancing visual performance across its product portfolio. As the company aims to incorporate this technology into upcoming devices, such as the anticipated Pro Display XDR, users can look forward to advancements in color accuracy, brightness, and motion performance. Although the timeline for these advancements remains unclear, the move toward quantum dots has the potential to redefine display quality standards in Apple’s ecosystem, catering to both creative professionals and everyday users alike.

As Apple persists in its innovative journey, the integration of quantum dot technology could not only enhance the performance of its products but also establish a new standard within the industry for visual excellence.

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“Initial Trailer Unveiled for Anticipated Apple TV+ Comedy Series”

# Apple TV+ Unveils ‘The Studio’: A Celebrity-Filled Comedy Set in Tinseltown

Apple TV+ keeps enhancing its lineup of original programming with the forthcoming comedy series **The Studio**, scheduled to debut on **March 26, 2025**. Featuring an engaging concept and an impressive cast, this show is likely to captivate audiences and emerge as a standout on the platform.

## An Insight into ‘The Studio’

**The Studio** is created by the skilled Seth Rogen, who takes on multiple roles as a star, writer, director, and executive producer. This venture marks Rogen’s second project with Apple after the successful launch of **Platonic** in 2023. The series aims to provide a witty yet thought-provoking perspective on the frenetic environment of Hollywood filmmaking.

### Synopsis

The show revolves around **Matt Remick**, portrayed by Rogen, who is the newly appointed head of the beleaguered Continental Studios. As the film sector struggles to remain relevant, Matt and his often-contentious team of executives maneuver through a landscape populated by self-absorbed artists and demanding corporate officials. The series portrays a high-pressure setting where each choice—be it a gathering, a location visit, or a promotional meeting—can lead to either tremendous triumph or catastrophic failure.

The official description underscores the tension and comedy embedded in the industry:

> “As someone who eats, sleeps and breathes movies, it’s the job Matt’s been pursuing his whole life, and it may very well destroy him.”

## An Ensemble Cast

The trailer for **The Studio** has already stirred excitement, highlighting a cast of prominent actors alongside Rogen. The lineup features:

– **Bryan Cranston**
– **Catherine O’Hara**
– **Kathryn Hahn**
– **Martin Scorsese** (who has a special cameo)

This remarkable cast is expected to infuse a rich blend of talent and humor into the series, broadening its appeal to diverse viewers.

## Release Timeline

**The Studio** will launch with its first two episodes on March 26, 2025, followed by weekly releases of subsequent episodes until May 21, 2025. The series will comprise a total of **10 half-hour episodes**, ensuring that audiences have ample content to indulge in during the spring season.

## What to Anticipate

As the premiere date nears, excitement for **The Studio** is mounting. The show aspires to mix humor with a satirical outlook on the film industry, catering to both cinephiles and casual viewers. With Apple TV+ already featuring a range of praised comedies, **The Studio** is poised to become another cherished addition on the platform.

### 9to5Mac’s Insight

The enthusiasm surrounding **The Studio** is tangible, particularly as it will launch concurrently with the conclusion of the fourth season of **Mythic Quest**. This careful timing guarantees that Apple TV+ will maintain a steady flow of comedic content for its subscribers throughout the early months of 2025.

As viewers await the show’s launch, the trailer has prompted discussions regarding its potential impact. Will it strike a chord with viewers? Will it encapsulate the ups and downs of Hollywood life? Only time will reveal the answers, but early indicators suggest that **The Studio** is a series to keep an eye on.

### Final Thoughts

With its distinct concept, a talented ensemble, and the innovative direction of Seth Rogen, **The Studio** is shaping up to be a thrilling addition to Apple TV+. As the filmmaking landscape evolves, this series is set to deliver a comedic perspective on the industry’s idiosyncrasies and challenges. Save the date for March 26, 2025, and get ready for a humorous expedition through the essence of Hollywood.

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Important Notice: iOS 18 Error Triggers Issue in ‘Apple Frames’ Shortcut

# The Apple Frames Shortcut: An In-Depth Look at Recent Problems with iOS 18

For those who are dedicated Apple device enthusiasts, especially when it comes to crafting visually stunning content, you might be familiar with the widely-used shortcut known as **Apple Frames**. Created by Federico Viticci from MacStories, this shortcut enables users to elegantly frame screenshots within authentic Apple device borders, elevating the visual appeal of your images. Nonetheless, the latest iOS updates have brought about notable issues that have exasperated numerous users.

## The Existing Condition of Apple Frames

Following the launch of **iOS 18**, many users have experienced malfunctions with the Apple Frames shortcut. The core problem arises from a bug within the Shortcuts app that impacts the processing of PNG images. More specifically, the **Overlay Image** function, critical for framing screenshots, has been eliminating the alpha transparency of PNG files. Consequently, instead of appearing as designed, the images are displayed incorrectly, resulting in a less polished final outcome.

In a recent discussion on **Bluesky**, Viticci provided insights into the dilemma, stating, “The reason I haven’t been able to update my Apple Frames shortcut for the latest devices is due to a bug in iOS/iPadOS 18’s Shortcuts app that hasn’t yet been rectified.” He conveyed his dissatisfaction regarding the absence of a workaround and the ongoing nature of the problem, which has lingered for several months.

## The Consequences of the Bug

This bug has impacted not only the Apple Frames shortcut but also has been reported by users of other shortcuts that employ PNG images. This widespread concern underscores a recurring issue with iOS updates, where new releases frequently introduce unexpected bugs within the Shortcuts app. Despite Viticci’s attempts to communicate feedback to Apple, the issue remains unsolved even in the most recent beta version of **iOS 18.2**.

The lack of a solution is particularly troubling for content creators who depend on these shortcuts for their work. The failure to frame images correctly can disrupt productivity and diminish the quality of visual content, which is vital in the modern digital arena.

## Community Reaction and Alternatives

The feedback from the community has been loud, with countless discussions on forums like Reddit where users exchange their experiences and frustrations regarding the bug. Numerous users have voiced their hopes for a prompt fix from Apple, while others have started looking into alternative methods for framing images, although results vary in effectiveness.

While awaiting an official resolution, users might want to consider third-party applications or manual techniques to achieve comparable results. However, these alternatives may not provide the same ease and integration that the Apple Frames shortcut offers.

## Conclusion

The persistent problems with the Apple Frames shortcut highlight the intricacies of software development and the hurdles that can emerge with new updates. As users look forward to a solution from Apple, it’s crucial to remain informed and communicate experiences within the community. Have you faced the Apple Frames bug or any other challenges in the Shortcuts app recently? Your input could be crucial in advocating for a fix and enhancing the overall user experience.

In the meantime, for those aiming to enrich their iPhone experience, investigating the top accessories available can add extra value while dealing with these software hurdles. Stay tuned for updates on this matter as we anticipate a timely resolution from Apple.

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Current Offers: Enjoy a $249 discount on M4 Pro MacBook Pro, $400 savings on 24GB M3 MacBook Air, Price reductions on Nomad Gear, and More

# Black Friday 2024: Exceptional Offers on Apple Products and Accessories

As the festive shopping period draws near, retailers are preparing for Black Friday with irresistible offers designed to entice both tech aficionados and casual buyers. Among the most awaited events is Walmart’s Black Friday sale, yet early indications suggest that the finest bargains may be on Apple products, especially the latest M4 and M4 Pro MacBook Pro models. With considerable price reductions already underway, this article will highlight the top deals currently available and what shoppers can anticipate as Black Friday nears.

## Discounts on Apple M4 and M4 Pro MacBook Pro

### Unmatched Savings on M4 Pro Models

The M4 MacBook Pro has rapidly emerged as a sought-after item this season, featuring discounts that are tough to resist. The 14-inch M4 Pro model is presently listed at **$1,799.99**, offering a **$199 reduction** from its regular price. This variant boasts 24GB of RAM and a 512GB SSD, rendering it an outstanding choice for professionals and creatives needing high performance.

For those in search of a bigger screen, the 16-inch M4 Pro model is currently available for **$2,249.99**, which translates to **$249 less** than its typical retail price of $2,499. It similarly includes 24GB of RAM and a 512GB SSD, making it a formidable option for multitasking and resource-intensive applications.

### The Most Budget-Friendly M4 MacBook Pro

In addition to the Pro variants, Apple’s most economical M4 MacBook Pro has also benefited from a price cut. This model can now be purchased for **$1,400**, down **$199** from its initial price. This makes it an appealing choice for those looking to join the Mac ecosystem without overspending.

## M3 MacBook Air: An Attractive Alternative

For shoppers who might not require the power of the M4 line, the **24GB 13-inch M3 MacBook Air** is currently offered at **$1,299**, which is **$400 less** than its original MSRP of $1,699. This model provides a commendable blend of performance and portability, making it perfect for students and professionals who need a dependable laptop for daily tasks.

### Pricing Summary for M3 MacBook Air Models

– **13-inch M3 MacBook Air (16GB/256GB)**: $899 (Orig. $1,299, Reg. $1,099)
– **13-inch M3 MacBook Air (24GB/512GB)**: $1,299 (Orig. $1,699, Reg. $1,499)
– **15-inch M3 MacBook Air (16GB/256GB)**: $1,099 (Orig. $1,499, Reg. $1,299)
– **15-inch M3 MacBook Air (16GB/512GB)**: $1,299 (Orig. $1,699, Reg. $1,499)

## Nomad’s Black Friday Offers

Alongside Apple’s discounts, the **Nomad Black Friday sale** is currently operational, presenting **20% to 30% off** across a spectrum of accessories. This encompasses leather cases for the iPhone 16, Apple Watch bands, and MagSafe chargers. For instance, the **Traditional full-wrap leather iPhone 16 case** is now offered for **$48**, reduced from $60, making it a fashionable and functional gift choice.

## Accessory and Charging Promotions

As part of the Black Friday thrill, a variety of accessory and charging bargains are also on hand. Notably, the **Arc Pulse Bumper Case** for the iPhone 16 is available at a historic low price, with a **15% discount** applicable at checkout. This case has received positive feedback for its durability and aesthetics, making it a favored option among iPhone users.

## Discounts on Apple M4 Mac Mini and iMac

The savings extend beyond laptops to Apple’s desktop selections as well. The **M4 Pro Mac mini** is now priced at **$889.99**, down from its regular price of $999. Furthermore, the most economical **M4 iMac** configuration is currently available for **$1,149.99**, representing a **$149 discount**.

## Conclusion

With Black Friday looming, shoppers are already encountering substantial discounts on a variety of Apple products and accessories. The M4 and M4 Pro MacBook Pro models, alongside the M3 MacBook Air, are leading the way with notable savings. Additionally, accessory promotions from brands like Nomad and Arc provide excellent chances to enhance your tech experience. As the festive season approaches, these offers should not be overlooked for anyone aiming to upgrade their technology or discover the ideal gift.

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Apple Launches Internal Advertising for Apple News

# Apple Enhances In-House Advertising Initiatives with Apple News

Apple Inc. is making notable advancements in its advertising strategy, especially with the latest growth of its in-house advertising initiatives for Apple News. As reported by Axios, the tech company has started to sell its own advertising space directly within the Apple News platform, signaling a significant change in its strategy for monetizing news content.

## A Fresh Advertising Approach

In line with this new venture, Apple is rolling out various advertising formats designed to optimize revenue for both itself and its publishing partners. The fresh ad units will be embedded into the Apple News feed and integrated within individual articles, offering marketers creative ways to connect with their audiences. Beginning next year, Apple intends to provide premium sponsorships for editorially curated content linked to major events, such as the Met Gala and the U.S. Open. This initiative not only improves user interaction but also presents unique sponsorship avenues for brands.

Alongside premium sponsorships, Apple is preparing to launch a variety of advertising formats, including banner placements and video ads in 17 different styles, including carousel ads that display multiple products. This varied selection is tailored to meet diverse marketing needs and preferences, positioning Apple News as a strong contender in the digital advertising arena.

## Revenue Sharing with Publishers

A key component of this new advertising strategy is the revenue-sharing framework. Publishers are expected to receive 70% of the revenue accrued from ads sold directly by Apple. This marks a significant enhancement compared to the previous arrangement with third-party partners like Taboola, which managed ad sales for Apple News. While the collaboration with Taboola will persist, Apple intends to utilize these external partners to fill unsold ad inventory, ensuring a well-rounded approach to ad sales.

## Implications for Apple’s Advertising Future

Apple’s entry into in-house advertising is a tactical move that supports its larger objective of boosting services revenue. The company has already experienced success with its App Store ads, but the expansion into Apple News marks a critical step toward building a stronger advertising ecosystem. The recent praise for Apple News during the U.S. election night coverage indicates that the platform has the ability to deliver engaging user experiences, which can be further utilized for advertising.

Moreover, there are signs that Apple may consider further advertising opportunities in the future, including a potential ad-supported tier for Apple TV+. Although nothing has been finalized, the recruitment of key figures in the advertising field suggests an increasing emphasis on this domain.

## Conclusion

Apple’s growth of in-house advertising efforts within Apple News is a significant milestone in the company’s ongoing transformation. By marketing its own ads and providing a range of ad formats, Apple is positioning itself to enhance user involvement while generating additional revenue streams. As the digital advertising landscape continues to change, Apple’s strategic actions will likely shape the way content is monetized across its platforms. With a focus on quality and user experience, Apple aspires to foster a more effective advertising environment benefiting both the company and its publishing partners.

As Apple keeps innovating in the advertising sector, it will be intriguing to observe how these initiatives develop and what effects they will have on the broader digital advertising ecosystem.

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