Tag: Source: 9to5mac.com

Amazon has revealed that delivery speeds are increasing, with new 1-hour and 3-hour delivery choices being introduced in thousands of cities throughout the US. Here are the specifics.

### Amazon Introduces Quicker Delivery Options for Consumers, but with Extra Charges

Amazon achieved its status as the leading retailer by offering rapid, convenient shipping to consumers. Today, the company has unveiled even quicker delivery options.

New 1-hour and 3-hour delivery choices are set to launch for more than 90,000 products on Amazon across the US.

Amazon states that 1-hour delivery is currently available in “hundreds of cities and towns across the U.S.,” while 3-hour delivery can be found in “over 2,000 cities and towns.” The intention is to widen the availability of these expedited delivery options to additional regions in the coming months.

You can check if your location qualifies for 1-hour or 3-hour delivery by visiting [amazon.com/getitfast](https://amzn.to/4cNCVN9).

If you are situated in a qualifying area, these delivery methods come with additional charges:

– $9.99 for 1-hour delivery for Prime members, and $19.99 for non-members
– $4.99 for 3-hour delivery for Prime members, and $14.99 for non-members

According to Amazon’s press announcement:

> Customers will notice products that qualify for 1-hour and 3-hour delivery throughout their standard Same-Day shopping experience via new indicators next to the product names. To enhance customer browsing of this selection, we’ve also introduced “in 1 hour” or “in 3 hours” search filters and a dedicated [storefront](http://www.amazon.com/getitfast) shopping page in regions where these options exist.

Given Amazon’s past, it is probable that the company will eventually aim to lower these charges and establish even quicker delivery as the standard. Alternatively, it could increase Prime membership fees and make 1-hour and 3-hour options more attainable through a ‘Prime Ultra’ tier.

Would you consider paying $4.99 or $9.99 for expedited Amazon delivery? Share your thoughts in the comments.

**Apple TV’s Upcoming Comedy Film: Outcome**

Apple TV has recently presented the trailer for its upcoming comedy film, *Outcome*, starring Keanu Reeves alongside an impressive supporting cast. This initial preview indicates that the film has strong potential to become a significant hit.

**Premiere Date and Overview**

*Outcome* is poised to debut exclusively on Apple TV on **Friday, April 10**. Directed by Jonah Hill, who also appears in the film alongside prominent actors like Cameron Diaz, Matt Bomer, and Martin Scorsese, this marks Hill’s second acting appearance for Apple.

**Plot Summary**

The official plot synopsis of *Outcome* depicts a dark comedy centering on Reef Hawk (played by Reeves), a cherished Hollywood icon grappling with extortion stemming from an incriminating video that threatens his career. Joined by his lifelong friends Kyle (Diaz) and Xander (Bomer), along with his crisis attorney Ira (Hill), Reef embarks on a path of self-exploration and redemption. The film delves into themes of facing one’s past and the pursuit of forgiveness as Reef seeks to uncover the identity of the blackmailer while contending with his personal struggles.

**Trailer and Watchlist**

The recently unveiled trailer highlights the film’s distinctive mix of humor and emotional resonance. Viewers can include *Outcome* in their Apple TV Watchlist via the platform.

**Subscription Information**

Apple TV is offered at $12.99 per month, with potential discounts available through the Apple One bundle.

For those keen on upcoming releases, Apple TV boasts a well-stocked schedule of premieres planned throughout the year, ensuring diverse content for subscribers.

**The Development of the iPhone Fold: Tackling the Crease Challenge**

Apple has been diligently engaged in the creation of its forthcoming iPhone Fold, a venture that has encountered delays mainly due to issues concerning the noticeable crease in the display technology. As the company aims for excellence, reports indicate that approximately 100 iPhone Fold prototypes were manufactured for evaluation by late last year, signifying notable advancements in development.

**The Significance of the Crease**

For eight years, Samsung has led the charge in the folding phone sector, yet its products have faced multiple obstacles, such as screen fragility and the conspicuous crease that emerges when the device is opened. This crease has raised considerable alarm for Apple, especially considering that Samsung serves as its primary display provider. Initial prototypes from Samsung did not satisfy Apple’s criteria, leading to the participation of Apple’s engineers to resolve these problems.

Recent updates indicate that the iPhone Fold is close to entering mass production, with strides in display technology focused on eradicating the crease.

**Oppo’s Creaseless Breakthrough**

In a pertinent update, Oppo has introduced the Find N6, which asserts itself as the world’s premiere “crease-less” foldable smartphone. Employing a distinctive 3D Liquid Printing method, Oppo has succeeded in developing a display that reduces the visibility and sensation of the crease. This breakthrough, termed “Zero-Feel Crease,” is crafted to uphold a flat surface, improving user satisfaction.

Oppo’s statements have been corroborated by testing, demonstrating that the Find N6 can endure up to 600,000 folds while retaining its crease-free look. Although it might eventually develop a crease, the mechanism is rated for a million folds, exhibiting remarkable resilience.

**Looking Forward**

As Apple gets ready to step into the foldable market, it is probable that the technology incorporated in the iPhone Fold will reflect innovations seen in devices like the Oppo Find N6. The expected initial price for the iPhone Fold is speculated to be $1,999, positioning it as a high-end option in the smartphone arena.

Ultimately, the progression of the iPhone Fold signifies Apple’s dedication to surmounting technical hurdles, particularly regarding the crease issue, as it endeavors to produce a revolutionary device that satisfies consumer demands for both performance and design.

**Beats x Nike Partnership: Powerbeats Pro 2 – Nike Special Edition**

Beats and Nike have unveiled their inaugural hardware collaboration with the launch of the “Powerbeats Pro 2 – Nike Special Edition.” This alliance marks a key moment for Apple’s Beats division, fusing the unique aesthetics of both brands.

The Powerbeats Pro 2 displays the signature Beats “b” logo on the left earbud while the legendary Nike swoosh appears on the right, signifying a pivotal design evolution for Beats as it collaborates with a partner in the earbud market for the first time. This special edition is presented in a sleek matte black finish, accented by a “Volt-speckled” charging case that reveals Nike’s inspirational motto, “Just Do It,” when opened.

In support of this collaboration, Beats and Nike have initiated a marketing effort starring LeBron James. The campaign, dubbed “Keep Your Head in The Game,” features James in humorous golf situations, underscoring that perfection is not a prerequisite for enjoying the sport. With the Powerbeats Pro 2, he blocks out interruptions, including feedback from professional golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett.

From a technical perspective, the Powerbeats Pro 2 – Nike Special Edition maintains the specifications of the original model released last year. These earbuds offer built-in heart rate tracking, an in-ear design with wrap-around ear hooks, and various advanced functionalities. Reviewers have lauded the Powerbeats Pro 2 for their outstanding performance, exceptional battery life, and comfortable fit, making them an ideal option for fitness aficionados.

The Beats x Nike version of the Powerbeats Pro 2 will be available for purchase starting March 20 for $249.99 through Apple’s website. For those who prefer a version without the Nike branding, other models of the Powerbeats Pro can be found for less than $200 on sites like Amazon.

### Industry Agreement Countering Online Scams & Fraud: A Joint Initiative by Tech Leaders

In a decisive action to address the growing menace of online scams, eleven leading tech firms and retailers have come together under the Industry Agreement Countering Online Scams & Fraud. This initiative is launched just before a global fraud summit hosted by the United Nations, underscoring the pressing need for collective measures against increasingly advanced scams, especially those utilizing artificial intelligence.

#### Signatories and Their Pledge

The agreement has received backing from prominent enterprises, including Google, Microsoft, LinkedIn, Meta, Amazon, OpenAI, Adobe, Pinterest, Target, Levi’s Strauss & Co., and Match Group, which operates well-known dating apps like Tinder and Hinge. Karen Courington, vice president of consumer trust experiences at Google, highlighted the significance of partnership, saying, “We can’t tackle this issue alone. We require collaboration throughout the industry to address scams more effectively.”

#### Objectives of the Initiative

The Industry Agreement sets forth four main objectives aimed at confronting the challenges posed by online scams:

1. **Prevention**: The initiative emphasizes creating proactive strategies to avert scams. This entails establishing strong security protocols, AI-driven detection systems, and transparent usage guidelines to protect consumers.

2. **Collaboration and Shared Learning**: The agreement encourages enhanced collaboration and appropriate information exchange between industry stakeholders and law enforcement agencies. This teamwork is designed to detect financial fraud, especially from international criminal groups, safeguard consumers, and improve the comprehension of scams and emerging threats.

3. **Resilience**: The initiative aims to foster secure digital transformation by introducing protective tools, including AI-enabled solutions, and facilitating prompt reactions to new scam occurrences.

4. **Public Education**: An essential element of the agreement is the dedication to informing the public about scams and digital literacy. This goal highlights the necessity of educating citizens on protective strategies against manipulation and deceit from scammers.

#### The Economic Consequences of Scams

The increasing frequency of online scams is a critical concern, with estimates suggesting that consumers incur losses of around $442 billion each year due to fraudulent actions. The agreement’s focus on information sharing among tech companies and retailers is regarded as a crucial step in tackling this growing issue.

#### Noteworthy Absence of Apple

Although the initiative has garnered notable involvement, it is significant that Apple has not endorsed the agreement. Speculations indicate that Apple’s security measures may not yet be adequately advanced to be exploited by scammers, contributing to its exclusion from this joint initiative.

### Conclusion

The Industry Agreement Countering Online Scams & Fraud signifies a vital move towards a united approach against digital fraud. By harnessing the combined resources and knowledge of leading tech firms and retailers, the initiative aims to foster a safer online space for consumers and reduce the economic repercussions of scams. As the digital realm continuously transforms, the value of such partnerships cannot be overstated.

**Apple’s 50th Anniversary Celebrations: A Retrospective and Prospective View**

Apple Inc., a powerhouse in the tech sector, is marking its 50th anniversary this year, signifying a notable milestone since its inception on April 1, 1976. The company commenced its celebrations at New York’s Grand Central Station, featuring a live performance by celebrated artist Alicia Keys. This event is merely the start, as Apple intends to extend the festivities to China, where an additional performance is anticipated.

CEO Tim Cook honored this pivotal moment with an open letter titled “50 Years of Thinking Different,” which reflects on the firm’s journey and its dedication to innovation. In his communication, Cook highlighted the significance of the community that has backed Apple throughout the years, including employees, developers, and customers. He reaffirmed the company’s ethos of looking ahead rather than reflecting on the past, while also recognizing the contributions of those who have been integral to Apple’s narrative.

The celebrations are not solely about nostalgia; they serve as a testament to Apple’s persistent impact in the technology realm. The company has continually pushed limits, fostering creativity and innovation. Cook’s letter captures this essence, celebrating the “crazy ones” who dare to think differently and alter the world.

As part of the anniversary festivities, Apple has planned a series of performances, with the next showcasing Chinese singer Chris Lee at the Apple Taikoo Li Chengdu location. The excitement surrounding these events has been amplified by the involvement of Apple executives, including Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, who has been actively interacting with fans and customers in China.

The 50th anniversary is not just a commemoration of Apple’s prior accomplishments but also a reaffirmation of its commitment to innovation and customer interaction. As the company gears up for its official anniversary on April 1, it promises to celebrate this milestone with additional events and announcements that will continue to shape the future of technology.

In summary, Apple’s 50th anniversary is a significant event that emphasizes its legacy while looking toward new horizons. With a mix of celebration and contemplation, Apple remains dedicated to its mission of inspiring and empowering individuals through technology.

**The Influence of the MacBook Neo on Apple’s Prospects**

The debut of the MacBook Neo has sparked considerable enthusiasm, especially concerning its pricing. With projections between $599 and $799, numerous Apple fans were optimistic about a more budget-friendly option. The ultimate retail cost of $499 for educational users has received an overwhelmingly positive response, signifying an important achievement for Apple.

This pricing approach breaks the $500 threshold for educational institutions, making it more attainable for students in schools and colleges. Previously, Apple’s least expensive laptop, the MacBook Air, had a starting price of $999, which kept many families from justifying the cost for their kids. The launch of the MacBook Neo at only $499 opens avenues to an earlier overlooked market, potentially ushering in a new wave of Mac users.

The ramifications of this pricing tactic go beyond short-term sales. By making their goods more accessible to students, Apple is likely to nurture brand allegiance from an early age. As discussed in conversations about customer lifetime value (CLV), the first sale can lead to an enduring connection with the brand. For example, a student who buys a MacBook Neo may eventually upgrade to a MacBook Air, switch to an iPhone, and keep investing in Apple items throughout their lifetime.

Take the illustrative scenario of a student, Johnny Appleseed, who begins with a MacBook Neo at the age of 14. By the time he reaches adulthood, he may acquire a variety of Apple products, including an iPhone, AirPods, and possibly a MacBook Pro. The total revenue generated from these purchases could be significant, with estimates pointing to a lifetime value exceeding $49,000 for a single customer.

Although $499 remains a considerable expenditure for some families, it is notably more economical than prior offerings. This alteration in pricing strategy is likely to drive enhanced sales among students and their families, ultimately aiding Apple’s financial performance. As more students embrace Apple products, the company stands to benefit not only from initial transactions but also from continuous purchases over their customers’ lifetimes.

In summary, the MacBook Neo symbolizes a strategic initiative by Apple to penetrate the educational sector and build brand loyalty with younger audiences. By providing a more budget-friendly alternative, Apple is set to cultivate a new generation of Mac users, guaranteeing its sustained relevance and profitability in the technology sector.

### The Future of macOS Software: Perspectives from Daylite’s AJ

In the swiftly changing realm of technology, macOS remains a key player, especially in professional settings. In a recent installment of Apple @ Work, AJ from Daylite provided important perspectives on the future of macOS software, emphasizing native applications and the significance of local AI compute.

#### Native macOS Applications

AJ underscored the significance of native macOS applications, which are uniquely crafted to utilize the distinct capabilities of Apple’s hardware and software environment. These applications offer users a fluid experience, intricately connecting with macOS functionalities like Continuity, Handoff, and the broader Apple ecosystem. By prioritizing native development, businesses can create applications that not only function better but also boost user productivity and satisfaction.

#### Local AI Compute

Another essential topic covered was the emergence of local AI compute capabilities within macOS. With the progress in Apple’s silicon, particularly the M1 and M2 chips, macOS devices are becoming more adept at executing AI tasks locally. This transition facilitates quicker processing times, enhanced privacy, and a decrease in dependence on cloud services. AJ pointed out how local AI can elevate applications by offering real-time data analysis, customized user experiences, and more intelligent automation features.

#### The Future of macOS Software

Looking forward, AJ forecasts that the trajectory of macOS software will be influenced by these trends. As developers continue to exploit the capabilities of local AI and concentrate on building native applications, users can look forward to more intuitive and effective tools that address their specific demands. This progression will not only advantage individual users but also organizations that depend on macOS for their functions.

#### Conclusion

The conversation with AJ from Daylite illuminates the exciting future of macOS software, propelled by native applications and local AI compute. As organizations increasingly embrace Apple devices, grasping these trends will be crucial for optimizing productivity and harnessing the full potential of macOS.

For additional insights and to keep abreast of the latest in Apple technology, listen to the complete episode of Apple @ Work and delve into previous episodes for a treasure trove of information.

Aqara has recently broadened its range of smart home security products with the launch of two notable devices: the Camera Hub G350 and the Doorbell Camera G400. These introductions are especially significant as they strengthen the Apple Home ecosystem, offering users enhanced features at a reasonable price.

### Camera Hub G350

The Camera Hub G350 represents Aqara’s initial entry into Matter-certified cameras, building on their prior Apple HomeKit products. This gadget serves a dual role, acting as a high-definition camera as well as a Zigbee hub and Matter Controller. It features an advanced dual lens arrangement, which includes a 4K wide-angle camera paired with a 2.5K telephoto lens. Although Apple Home currently restricts video resolution to 1080p, the Camera Hub G350 showcases remarkable abilities, such as up to 9x hybrid zoom and a fluid pan-tilt mechanism that provides thorough 360-degree coverage. Its onboard AI is engineered to automatically follow individuals and pets, ensuring they stay within the camera’s view.

A notable attribute of the Camera Hub G350 is its physical lens cover, which automatically shields the camera when it is powered off, enhancing privacy. The device permits local microSD storage of up to 512 GB, along with options for NAS backup. Moreover, it is compatible with HomeKit Secure Video, although its performance will be assessed through additional testing.

### Doorbell Camera G400

The Doorbell Camera G400 is a wired doorbell option that offers 2K resolution and a 165-degree ultra-wide field of view, enabling users to clearly see visitors and packages. A key improvement is its capability for Power over Ethernet (PoE), delivering both power and a wired network connection. For those lacking an Ethernet setup, the device can connect using existing doorbell wiring and accommodates both 2.4 and 5 GHz Wi-Fi 6.

This doorbell camera is crafted for seamless integration with Apple Home and supports HomeKit Secure Video, as well as RTSP for streaming to a Network Video Recorder (NVR). It is also compatible with platforms such as Amazon Alexa, Google Home, and SmartThings. Importantly, the local AI detection feature claims to recognize people and motion without needing an internet connection, which will be subject to further evaluation in practical usage.

### Conclusion

Aqara remains committed to prioritizing privacy and local control in its hardware offerings. The Camera Hub G350 and Doorbell Camera G400 are now available, and subsequent testing will shed light on their performance during everyday use. These devices signify a considerable advancement in bolstering smart home security while upholding affordability and ease of integration within the Apple Home ecosystem.

YouTube creator DirectorFeng is back with an ASMR-focused video highlighting the storage upgrade on a new Apple device. In this newest episode, DirectorFeng adeptly upgrades a 256GB MacBook Neo to 1TB, following an earlier attempt to enhance the iPhone 17 Pro Max to 2TB, which encountered NAND compatibility problems.

The video offers an engaging teardown experience, where DirectorFeng carefully removes the logic board to reach the internal parts. This process includes desoldering the existing 256GB NAND chip, cleaning the area, and then soldering in a new 1TB substitute. After putting the device back together, DirectorFeng powers on the MacBook Neo and carries out the required Device Firmware Update (DFU) steps with help from another Mac, ultimately showcasing the successful upgrade in the System Settings.

Curiously, DirectorFeng is not the first to attempt this modification. Commenters noted that another creator, Yang Changshun, had previously executed the same upgrade during a live stream, although that video is presently unavailable on YouTube.

For those looking into similar upgrades or components, exploring related products on Amazon may be beneficial.