Tag: Source: 9to5mac.com

Tim Cook and Eddy Cue Attend Sun Valley Conference for Billionaires

### The Sun Valley Conference: A Summit of Giants

The Sun Valley Conference, frequently referred to as a “summer retreat for billionaires,” is an elite annual gathering taking place in Sun Valley, Idaho, drawing prominent executives from diverse fields, including media, technology, and politics. Since its establishment in 1983, the conference has evolved into a vital venue for networking and forging deals among the powerful elite.

#### Tim Cook’s Participation

Apple’s CEO Tim Cook regularly attends the Sun Valley Conference, having been a participant numerous times in the last twenty years. This year, he is accompanied by Eddy Cue, Apple’s head of services. The conference is recognized for its discreet atmosphere, with minimal information surfacing about the discussions and negotiations occurring behind closed doors.

In past years, Cook has garnered attention for his actions at the conference, such as taking a drive in a Rivian R1T electric pickup truck in 2022. Historically, the event has served as a backdrop for significant media and technology acquisitions, including Verizon’s acquisition of Yahoo and Disney’s purchase of ABC.

#### Prominent Participants

This year’s conference boasts a dazzling array of attendees, including notable personalities such as:

– **Jeffrey Katzenberg**: Media tycoon and co-founder of DreamWorks Pictures, who is also engaged in political initiatives.
– **Sam Altman**: CEO of OpenAI.
– **Sundar Pichai**: CEO of Google.
– **Daniel Ek**: CEO of Spotify.
– **Bob Iger**: CEO of Disney.
– **Andy Jassy**: CEO of Amazon.
– **RJ Scaringe**: CEO of Rivian.
– **Satya Nadella**: CEO of Microsoft.
– **Ted Sarandos**: Co-CEO of Netflix.

These leaders embody some of the most powerful companies globally, rendering the conference a hotspot for potential partnerships and acquisitions.

#### The Conference’s Influence

Though the Sun Valley Conference remains cloaked in secrecy, its impact is unmistakable. Numerous significant agreements have been negotiated within its confines, influencing the media and technology sectors. The casual environment fosters open discussions that can result in innovative collaborations and acquisitions.

As the conference progresses, attendees like Cook and Cue are expected to engage in dialogues that may influence the future of their organizations and industries. However, as always, the specifics of these conversations might remain closely held secrets.

In summary, the Sun Valley Conference functions as a pivotal assembly for the most influential figures in business, offering a rare chance for networking and deal-making that can leave a lasting imprint on the global economy.

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Request for Improvement: Three Enhanced Capabilities Suggested for HomeKit

### The Future of HomeKit: Improving Smart Home Usability in the AI Age

HomeKit has greatly streamlined the configuration and control of smart homes by bringing everything into one application. Nevertheless, as technology advances, there is an increasing expectation for Apple to upgrade its Home app with sophisticated features that align with artificial intelligence capabilities. Here are three cutting-edge features that could transform user experiences in smart home management.

#### Natural-Language Programming

Although HomeKit has made progress, establishing scenes and automations can remain a complicated endeavor that demands some technical knowledge. Users frequently need to conceptualize in terms of logic and flowcharts to properly set up their smart devices.

Recent innovations from competitors, like Samsung, have introduced natural language processing features that enable users to express their wishes in everyday speech. For example, a user might simply state, “At 9 am on weekdays, I want the lights in my office to turn on,” and the AI would comprehend this request, adjusting the lights accordingly. This method could render smart home technology more approachable for the average consumer, removing the necessity for technical terms and intricate setups.

#### Copy This Feature

While numerous users enjoy the convenience of automations, there remains a tendency among non-tech-savvy individuals to prefer physical switches. A potential solution is a “Copy This” feature within the Home app. This functionality would enable users to easily create scenes through direct interaction with their devices.

For instance, a user could tap a designated button in the app, then manually adjust lights and switches to their preference. Once content, they could finalize the scene by naming it and linking it to a physical button. This straightforward approach accommodates those who favor tactile controls, while still incorporating the advantages of smart technology.

#### Watch and Learn Automation

Another forward-thinking feature could involve the Home app learning from user interactions. By observing the sequence of button presses and actions taken by users, the app could propose automations based on detected patterns.

For instance, if a user consistently unlocks the front door and turns on the entrance lights, the app might alert them with a notification: “I noticed a pattern—would you like to automate this?” This capability would not just simplify daily routines but would also enhance the overall user experience by making the smart home more attuned to individual habits.

#### Conclusion

As the smart home landscape progresses, it is essential for platforms like HomeKit to evolve and integrate features that boost usability and accessibility. The addition of natural-language programming, a “Copy This” feature, and intelligent automation suggestions could significantly elevate the user experience, making smart homes more enticing to a wider audience.

What are your views on these possible enhancements? Are there additional features you would like to see in HomeKit?

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Best Monitors for Maximum Efficiency with Your New Mac

# Top Displays for Your New Mac: Suggestions and Reviews

If you’ve recently acquired a new Mac, you may also be interested in some of the top display selections. Here are my top picks.

**Updated July 11, 2025**: Included the new BenQ PD2730S, updated pricing to reflect the latest information, mentioned rumors about a new Studio Display, and recognized the absence of the ASUS ProArt PA32QCV. The LG UltraFine 6K Display with Thunderbolt 5, revealed at CES this year, is still unavailable.

## Apple Studio Display

You can’t compile a list of the finest displays on the market without featuring Apple’s Studio Display. Even though it’s on the higher end of the price spectrum, it boasts an elegant Apple design with a 27-inch 5K display. Additionally, it includes one Thunderbolt 3 port for connecting your Mac, along with three additional USB-C ports.

– **Display**: 27-inch 5K Retina display (5120×2880 resolution) at 218 pixels per inch
– **Brightness**: 600 nits
– **Color Support**: Wide color (P3) with the capability to display 1 billion colors
– **Webcam**: 12MP Ultra Wide with Center Stage functionality
– **True Tone Technology**: Adjusts the display’s color temperature based on ambient lighting
– **Ports**: One Thunderbolt 3 (USB-C) port for host connection (providing up to 96W host charging) and three USB-C ports (up to 10Gb/s) for connecting peripherals, storage, and networking

The Studio Display comes in various configurations at different price points. If you seek an iMac-like experience with your Mac, the Apple Studio Display is the best choice.

Reports suggest Apple is planning to unveil a new Studio Display sometime in the first half of 2026. While there are no rumors regarding the specifics of that update, I would advise hunting for a deal on the current Studio Display to sidestep paying full price for something that may soon be outdated.

## Asus ProArt Display

My colleague Jeff Benjamin recently tested this model, and it caught my eye immediately. The Asus ProArt (PA27JCV) Display 5K offers the same 5K resolution (5120×2880) in a comparable 27-inch size to the Studio Display, but at half the cost.

– **Display**: 27-inch 5K resolution (5120×2880 pixels) at 218 PPI with a matte finish to minimize reflections.
– **Brightness**: Standard brightness of 400 nits and peak brightness of 500 nits
– **Webcam**: Absent.
– **Ports**: USB-C, HDMI 2.1, and a conventional DisplayPort 1.4.

If you’re searching for a 5K display for your Mac, the Asus ProArt is hard to surpass.

## Samsung ViewFinity S9 5K

Samsung’s ViewFinity S9 5K is another attractive choice to pair with your new Mac and is significantly less expensive than the Apple Studio Display. Currently, it’s available on sale for $999.99.

It features a matte display that helps to minimize light reflections and distractions. There’s also an innovative modular 4K camera integrated. It includes one Thunderbolt 4 port for connecting your Mac, along with a Mini DisplayPort and three USB-C ports.

The Samsung ViewFinity S9 5K can also function as a smart display with built-in streaming applications and additional features powered by the company’s Tizen OS.

– **Display**: 27-inch 5K resolution (5120×2880 pixels) at 218 PPI with a matte finish to reduce reflections.
– **Brightness**: 600 nits.
– **Webcam**: Removable 4K camera
– **Ports**: One Thunderbolt 4 port (providing up to 90W power delivery), one Mini DisplayPort, and three USB-C ports for connecting peripherals and accessories.

## BenQ 27″ 5K PD2730S Thunderbolt Monitor

At present, this might be my top choice on this list. The BenQ PD2730S 27″ 5K Monitor boasts a variety of Mac-friendly features, highlighted by its stunning 5K resolution.

– **Display**: 27-inch 5K resolution (5120×2880 pixels) at 218 PPI with a matte finish to minimize reflections.
– **Brightness**: 400 nits.
– **Webcam**: None
– **Color gamut**: 100% sRGB, 100% Rec.709, 98% P3
– **Refresh rate**

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Alert: Phony iPhone Virus Pop-Ups Found on YouTube

### The Surge of Scareware: An Increasing Hazard on YouTube

Within the digital realm, scareware has surfaced as a relentless menace, targeting unsuspecting individuals with alarming alerts regarding non-existent viruses. Recently, a noteworthy example of this trend was noted in an advertisement on YouTube, touting a questionable iPhone cleanup application. This occurrence underscores the persistent issues surrounding online security and the efficacy of such misleading strategies.

#### The Scareware Strategy

Scareware usually appears as pop-up advertisements asserting that a device is infested with numerous viruses, prompting users to click a link to “eliminate” them. These advertisements frequently showcase poor-quality visuals and horrifying statements intended to provoke panic. The recent YouTube advertisement contained a fabricated notification, alarming viewers that their iPhone was critically compromised by viruses and that immediate intervention was necessary to avert data loss.

Renée Burton, VP of Threat Intelligence at Infoblox, expressed her disbelief on LinkedIn that such an advertisement could evade safety protocols on a prominent platform like YouTube. This episode highlights the susceptibility of even reputable platforms to harmful advertising.

#### Targeting At-Risk Groups

Scareware scams primarily focus on older adults, a demographic that is becoming increasingly engaged on platforms like YouTube. Data from Think with Google indicates that YouTube viewing time among adults aged 55 and older has more than doubled, increasing at a rate 80% faster than the total adult audience. This trend positions older users as prime victims for cybercriminals who take advantage of their lack of technological familiarity.

#### The App Associated with the Advertisement

A brief probe into the cleanup application uncovered that it is run by a recently established Chinese firm with ambiguous privacy protocols. The application, which professes to enhance device efficiency, is ranked 50th in the Productivity category, raising alarms about its authenticity and the potential exploitation of user data.

#### User Caution is Essential

This occurrence serves as a reminder for users to remain cautious when installing applications, irrespective of their availability in the App Store. It is vital to examine the permissions sought by applications, particularly those requesting access to sensitive data such as photo libraries and contacts. Just because an application is sanctioned by Apple does not ensure its safety; the genuine motives of developers may be concealed.

#### Conclusion

The existence of scareware on platforms like YouTube is a concerning development in the domain of online security. As cybercriminals persist in evolving their strategies, users must stay alert and knowledgeable. Awareness and scrutiny are crucial instruments in countering these deceitful methods, ensuring that individuals can traverse the digital environment securely.

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New HomePod Device Gets Revised Release Schedule

# HomePad Now Anticipated in Spring 2026 Due to Siri Hold-ups

For those intrigued by Apple’s smart home innovations, one of the most eagerly awaited introductions is the new ‘HomePad,’ a hybrid of an iPad and HomePod. Recent updates suggest a change in its release schedule, now projected for spring 2026.

## Development Setbacks

Per Mark Gurman from Bloomberg, Apple is presently developing a smart home hub referred to as J490. Originally planned for a March 2025 debut, the HomePad’s launch has been postponed indefinitely due to its reliance on new Siri features, Apple’s voice assistant, which have also faced delays. This has sparked speculation that the product may now debut in the first half of 2026.

The timeline for the HomePad has been characterized by unforeseen setbacks, as evidenced by multiple rumors and leaks. Last November, Gurman indicated that Apple aimed for a March 2025 rollout. However, when Siri’s anticipated AI enhancements were pushed back, the HomePad was adversely affected.

## Significance of Siri Enhancements

The new functionalities of Siri are deemed essential to the HomePad’s offering. While Apple might have chosen to release the HomePad and subsequently incorporate those features via a software update, Gurman expressed doubt that this would happen. Recently, Apple indicated that Siri’s AI enhancements will not be ready until 2026, causing Gurman to speculate that the HomePad will also experience a delay until that time.

Gurman has noted that the expected timing for Siri’s delayed features is anticipated with iOS 26.4 in the spring, coinciding with the projected HomePad launch.

## Consumer Thoughts

As the launch date nears, prospective buyers are left wondering if they would consider purchasing a HomePad lacking the anticipated new Siri features. The integration of sophisticated voice assistant capabilities is expected to be a crucial selling point for many consumers.

In summary, while the HomePad is generating buzz in the smart home segment, its postponed launch due to Siri’s developments raises concerns regarding consumer demand and the broader implications for Apple’s smart home ecosystem.

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Final Day of Prime Day Offers: Enjoy Savings of More Than $160 on M4 MacBook Air, Up to $750 Off iPhone 15 Pro/Max, Apple Watch Priced at $279, Price Cuts on AirPods, iPad, and Additional Items

# Amazon Prime Day 2025: Unmatched Savings on Apple Products

As we approach the concluding day of the Amazon Prime Day promotion, buyers are met with extraordinary reductions on numerous desirable Apple products. This year’s event showcases substantial price reductions on popular items, creating an ideal chance for those aiming to enhance their technology.

## Major Savings on Apple Devices

### AirPods Pro 2 and AirPods 4
One of the highlight bargains features the **AirPods Pro 2**, now listed at **$149**, representing a **$100 cut** from the standard price of $249. This marks the lowest price ever recorded for these high-end earbuds. Furthermore, the **AirPods 4** are available at **$89**, making them a compelling choice for those watching their budget.

### iPads at Exceptional Rates
For anyone interested in a new tablet, the **iPad mini 7**, **iPad (A16)**, and **M3 iPad Air** are all offered at their most competitive prices to date. The iPad mini 7 begins at **$379.99**, reduced from $499, while the iPad (A16) is obtainable for only **$279**, a considerable decrease from its typical price. The M3 iPad Air range has also experienced price cuts, starting at **$479.99**.

### MacBook Air Price Reductions
The new **M4 MacBook Air** models are part of the Prime Day reductions, with savings reaching up to **$167**. The cost for the basic 13-inch model begins at **$849**, while the 15-inch option starts at **$1,049**. These offers provide significant savings compared to purchasing directly from Apple.

### iPhone Discounts
Amazon is also providing notable price cuts on the newest iPhones. The **iPhone 15 Pro Max** has seen a price reduction of **$750**, while the **iPhone 16 Pro** is now available at **$365 off**. These promotions pertain to renewed premium models, which include a one-year warranty, guaranteeing quality and dependability.

### Apple Watch Series 10
The **Apple Watch Series 10** is included in the Prime Day discounts, with prices starting at **$279.99**, which reflects a **$120 reduction**. This is an excellent chance for individuals seeking to boost their fitness tracking and smartwatch features.

## Conclusion
Amazon Prime Day 2025 has turned out to be a remarkable event for Apple aficionados, providing some of the most attractive prices on a broad selection of products. From AirPods to iPads, MacBooks, iPhones, and Apple Watches, the discounts available today should not be overlooked. As the sale approaches its end, shoppers ought to act swiftly to seize these limited-time deals.

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Apple’s M5 Chip Could Indicate a New Direction, Based on Report

Apple silicon made its debut in 2020 with the inaugural M-class chip, the M1, which appeared in the MacBook Air, MacBook Pro, and Mac mini. However, last year marked a major product shift for Apple when it launched the M4, and indications suggest that this pattern will persist with the forthcoming M5 chip.

### M5 MacBook Pro Might Be Postponed Until Early 2026

Recently, Mark Gurman revealed an overview of new Apple products anticipated for release in early 2026. One of the significant surprises from this report is the expected postponement of the M5 MacBook Pro. Originally slated for release this fall, the M5 MacBook Pro’s launch is now projected for early next year, prolonging the current release cycle of the MacBook Pro beyond the usual timeframe.

According to the Bloomberg report, Apple had intentions to unveil new 14-inch and 16-inch MacBook Pros, code-named J714 and J716, later this year featuring M5 chips. However, the company is now internally targeting a launch window in early 2026. The release timing is still variable, as Apple has typically debuted the M1, M3, and M4 MacBook Pros in either October or November.

It is still uncertain why Apple is delaying the launch of the M5 MacBook Pro, and no further details have been shared. Nevertheless, Gurman has confirmed that one M5 product is still scheduled for release this fall—the M5 iPad Pro.

### iPad Pro Might Receive Apple’s New M-Class Chip Before Mac… Again

Last year, Apple made a significant decision by introducing the M4 chip exclusively in the iPad Pro prior to its availability on the Mac. This diverged from the earlier trend where M-class chips first appeared on Mac models. The M4 chip was integrated into the iPad Pro in May and did not make its way to the Mac until six months afterward.

If Gurman’s reports are accurate, the new M5 chip will likewise launch in the iPad Pro this fall, making it the sole M5 product available until early 2026. This practice of initially launching M-series chips in the iPad could become a common approach for Apple.

The postponement of the M5 MacBook Pro may suggest that Apple requires additional time to finalize the M5 Pro and M5 Max chips. Given that the iPad Pro will only incorporate the standard M5 chip, it can be released sooner.

In summary, the unexpected strategy of launching M-series chips in the iPad may be a trend that consumers will need to adjust to in the future.

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New iPhone 17 Color Options Uncovered in Latest Leak: Information Inside

### iPhone 17 Color Palette Revealed: What to Anticipate

Color choices are typically among the last aspects to surface regarding new devices, and with less than two months remaining until the anticipated unveiling of the iPhone 17, a recent leak has disclosed the color palette to expect from two distinct forthcoming models.

#### iPhone 17 Available in Five Shades, iPhone 17 Air in Four

Today, leaker yeux1122 shared images that supposedly show leaked camera parts from Apple’s upcoming iPhones. The particular part is the protective ring that encircles the camera lens. Since these rings are color-coordinated with different models, they indicate what to expect from Apple’s color offerings.

Here’s what the images signify will be launched this fall:

**iPhone 17**
– Black
– Blue
– Green
– Purple
– Silver

**iPhone 17 Air**
– Black
– Light Blue
– Light Gold
– Silver

Regrettably, there are no visuals showing iPhone 17 Pro or Pro Max parts, leaving those colors undisclosed. The colors for iPhone 17 Air correspond with what was previously mentioned by Majin Bu earlier this week. The base iPhone 17 options, on the other hand, align with what is commonly observed in Apple’s base model selections.

Furthermore, the “transparent” option raises some questions. However, it seems improbable that this suggests a new transparent color, as yeux1122 does not refer to it in the post despite outlining the other shades.

What are your thoughts on the iPhone 17 color palette? Share your opinions in the comments.

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Apple Prime Day Deals: Price Cuts on AirPods, iPad, MacBook Air, iPhone 16 Pro, and Additional Items

**Amazon Prime Day 2025: Final Opportunity for Unmatched Discounts**

As we near the last 24 hours of Amazon’s grand Prime Day event, consumers have one last chance to secure some of the lowest prices of the year. This summer’s event has offered steep reductions on a variety of sought-after products, especially within the Apple range, making it an optimal time for tech aficionados and deal seekers alike.

### Apple Prime Day Discounts

#### AirPods
The Prime Day discounts on AirPods are especially remarkable, with the newest models experiencing extraordinary price reductions. The **AirPods Pro 2** are now priced at **$100 off**, representing the lowest price ever provided by a leading retailer. Furthermore, the standard **AirPods 4** and the Active Noise Cancellation (ANC) variant are equally at their lowest prices, starting from **$89**.

#### iPad
The iPad collection stands out as another key feature of this year’s sale. The **iPad mini 7**, **M3 iPad Air**, and the **2025 iPad (A16)** can all be found at unprecedented low prices, with offers commencing at **$279** and providing up to **$120 off** on select versions.

#### Apple Watch
The **Apple Watch Series 10** and **Apple Watch Ultra 2** are also included in the event, with reductions of **$120** and **$150**, respectively. The Ultra 2, although still a splurge at **$649**, is now available at its historical best price.

#### Mac
For anyone in search of a Mac, the Prime Day promotions feature considerable discounts on the **M4 Mac mini** and the **M4 MacBook Air**, with price reductions exceeding **$150**. The **M4 Pro MacBook Pro** models are also experiencing cuts of **$200 to $300+**, making this an excellent moment for upgrades.

#### iPhone 16 Pro
In an unexpected development, the **iPhone 16 Pro** is available via Amazon’s Renewed Premium initiative, offering reductions of up to **$365 off** on 256GB and 512GB unlocked versions. This presents a fantastic opportunity for those wanting to buy a new iPhone at a reduced cost.

### Apple Accessories
In addition to the primary devices, there are also special offers on Apple accessories, including discounts on various peripherals and enhancements that enrich the Apple ecosystem.

### Featured Offers
Moreover, Prime Day 2025 has unveiled enticing promotions on items beyond the Apple category. Roborock’s smart robotic vacuum systems are discounted by up to **$350**, and 1Password is providing a limited-time offer of **$20 off** for new subscribers.

### Conclusion
As the time winds down on this year’s Prime Day celebration, shoppers are urged to seize these amazing deals before they vanish. Whether in search of the latest tech innovations or vital accessories, the closing hours of Prime Day offer a unique chance to save significantly.

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The Galaxy Z Fold 7 Sparks Curiosity in a Foldable iPhone

**The Development of Foldable Smartphones: An Examination of the Galaxy Z Fold 7 and Its Consequences for Apple**

For an extended period, foldable smartphones have been described as the “upcoming revolution” in mobile innovation, yet they have faced challenges in achieving widespread popularity. Samsung has emerged as a leading force in this sector, and the recent debut of the Galaxy Z Fold 7 has reignited conversations regarding the possibility of a foldable iPhone from Apple.

### The Dual-Layer Compromise

From its beginning, the Galaxy Z Fold series has encountered complaints about its hefty design, which frequently appeared as if two phones were layered together. This design decision was intended to deliver a larger screen but resulted in increased thickness and weight. Despite Samsung’s continual enhancements throughout the years, the general perception persisted that the Z Fold was a gadget searching for a purpose, with its 7-inch display not necessarily addressing a major issue for users.

The Z Fold series has progressed, especially in recent versions, improving its functionality in both closed and opened states. However, the category has often depended on the novelty of a foldable smartphone to attract users, hoping they would disregard the intrinsic compromises in design and cost.

### A Change in Outlook

Speculations about a foldable iPhone have been around for years, and with every new Galaxy Z Fold launch, doubts regarding Apple’s possible venture into this domain intensified. Nonetheless, the Galaxy Z Fold 7 has shifted the storyline. Its design has become more alluring, sparking imaginations about how a foldable iPhone might appear and operate.

### Substantially Slim

One of the most notable advancements with the Galaxy Z Fold 7 is its minimized thickness. When folded, it measures merely 8.9mm, a significant enhancement from the 12.1mm of its predecessor. When unfolded, it presents an astonishing 4.2mm thickness, making it comparable to standard smartphones like the iPhone 16 Pro, which is 8.2mm thick. This reduction in size gives the Fold 7 a more conventional phone appearance, addressing one of the major obstacles to the widespread acceptance of foldable devices.

Despite these improvements, the pricing remains a debated topic. The entry-level model of the Galaxy Z Fold 7 is priced at $1,999.99, reflecting a $100 increase from the earlier model. This price is nearer to the speculated $2,100–$2,300 range for a potential foldable iPhone, prompting queries about consumers’ willingness to invest in such technologies.

### Summary

While the Galaxy Z Fold 7 might not appeal to everyone, it signifies a substantial advancement in foldable smartphone technology. The enhancements in design and performance imply that the technology is evolving, potentially opening the door for a foldable iPhone that could resonate with buyers. As enthusiasm for foldable devices expands, it will be fascinating to observe how Apple navigates this developing market.

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