Tag: Source: 9to5mac.com

A source known for accurate information reveals that suppliers are preparing for the production of iPhone 18 as the company sets in motion its new split-launch strategy.

This revised approach will see the base model iPhone 18 released earlier in the year, with production likely beginning by mid-February.

## iPhone 18 Split-Launch Strategy

Apple typically releases all four iPhone models at the same time in September, although there have been instances of some models being postponed to later in the year. The only significant deviation from this norm has been with the iPhone SE, which has seen more sporadic launch timings.

Nevertheless, next year, we anticipate the iPhone 18 to debut in the spring – concurrently with the iPhone 17e – while the iPhone 18 Pro models will adhere to the traditional September schedule. Additionally, we have been expecting the iPhone Fold to be released alongside the two Pro models, although a recent report indicates that this may be pushed back to 2027.

There are distinct advantages for Apple in adopting this split iPhone launch approach. Most notably, it provides more production capacity for new models, enabling the company to better meet consumer demand. A further advantage is that revenue generation is more evenly distributed throughout the year, which is beneficial even for a large entity like Apple.

## Apple Set to Commence iPhone 18 Production Tests

Leaker Fixed Focus Digital notes that testing for the iPhone 18 production will kick off very early in January, with full production possibly commencing before the Chinese Spring Festival, which starts on February 17.

> Following New Year’s Day, the iPhone 18 series will begin testing on the mass production line consecutively, with production commencing before the Spring Festival at the earliest.

Test production involves manufacturing a relatively small number of finalized devices on the actual production lines to verify that everything functions as intended. This process allows for the identification of any unforeseen issues, enabling adjustments to the manufacturing process before large-scale production begins.

## iPhone 18 Pro Assembly Line Established

While the production of the iPhone 18 Pro will take place later in the year, the report also states that the first assembly line has been established.

Typically, the design of a new iPhone is finalized approximately two years prior to its launch, allowing ample time for the design and construction of production processes.

### Instagram Long-Form Videos: A Possible Change in Approach

Instagram has been closely associated with short-form content, mainly through features such as Stories and Reels. Nevertheless, recent statements from Adam Mosseri, the head of Instagram, imply that the platform might be reconsidering its approach to long-form videos. Although historically the company has positioned itself against extended content, Mosseri’s comments hint at a potential transformation in Instagram’s content approach.

#### The Existing Scenario of Video Content on Instagram

Traditionally, Instagram has highlighted short, captivating videos as a vital element of its user experience. The platform has contrasted itself with YouTube, which motivates creators to make longer, more polished videos that mirror conventional television programming. Mosseri has insisted that extensive content does not correspond with Instagram’s attraction, which flourishes on diversity and conciseness.

In a recent conversation with Semafor, Mosseri admitted that the social media environment is continually evolving and that Instagram might ultimately need to adjust. He remarked, “It might turn out that maybe we’ll need premium content to work. It might be that we need longform video.” This acknowledgement implies that Instagram is willing to consider new formats that could bolster user engagement and retention.

#### Active Management of Your Feed

Beyond the potential for long-form video content, Instagram is also developing features that grant users greater control over their feeds. The launch of the “Your Algorithm” feature aims to confront user dissatisfaction regarding the platform’s content curation. This feature offers insights into what Instagram perceives as a user’s primary interests and permits them to influence the algorithm by selecting topics they’d like to see more or less of.

Mosseri has assured that this is merely the start. Future enhancements may allow users to customize their feeds in a more significant manner, resulting in a personalized experience that aligns closely with their interests. He describes this vision as a fundamentally different strategy to content curation, where users can actively interact with the algorithm to refine their experience.

#### The Path Forward

While the concept of integrating long-form videos and improving user control over content is encouraging, Mosseri warns that these advancements may require time. The company anticipates that it could take two to four years to fully implement these changes. This timeframe highlights the complexities associated with evolving a platform that has established its identity around short-form content.

As Instagram navigates these prospective changes, it remains unclear how users will react to long-form videos and increased control over their feeds. The platform’s capacity to adapt to shifting user preferences will be vital in preserving its relevance in an ever-competitive social media environment.

In summary, while Instagram has historically concentrated on short-form content, the possibility of incorporating long-form videos and enhancing user control over feeds might indicate a significant change in the platform’s strategy. As these developments progress, users will closely monitor how Instagram adapts to their preferences and needs.