Tag: Source: 9to5mac.com

Apple TV Removes Advertisements While ‘Pause Ads’ Rise on Other Platforms

**The Growth of Pause Ads in Streaming Platforms**

Last week, Eddy Cue, Apple’s senior vice president, mentioned that the company has “no intentions” for an ad-supported version of Apple TV. However, a recent report underscores a rising trend among major streaming services to adopt ‘pause ads’—advertisements that display on-screen when a viewer halts a show or film.

### Netflix, Amazon, Disney, and Others Are Establishing ‘Pause Ads’ as Standard

Pause ads are becoming more prevalent across various streaming platforms. These ads are shown each time a viewer pauses their content, creating a novel advertising opportunity for services. According to Brian Steinberg from *Variety*, Peacock has delivered full-screen pause ads since its inception, while Netflix has rolled out commercials that take up either half or the entire screen during pauses. Warner Bros. Discovery is experimenting with full-screen pause ads globally, while Disney is examining a format called “Pause+,” which enlarges to full-screen only if the viewer chooses to do so.

Leading streaming platforms like Netflix, Amazon Prime Video, HBO Max, Disney+, and Peacock are acknowledging the advantages of pause ads. Reports suggest that both Amazon and Netflix have experienced heightened user interaction with pause ads in contrast to traditional video advertisements.

### 9to5Mac’s Perspective

This trend distinguishes Apple TV as it remains ad-free for the time being. Eddy Cue’s confirmation of the lack of plans for ads is reassuring for subscribers who favor an uninterrupted viewing experience. For other streaming platforms, pause ads may appear as a sensible strategy to persuade users to sign up for pricier ad-free tiers or to create additional revenue from current subscribers.

While certain viewers might find pause ads unappealing, the truth is that as long as ad-free choices are presented, streaming services may persist in seeking methods to optimize their advertising income.

### Conclusion

The advent of pause ads signifies a noteworthy transformation in how streaming platforms handle advertising. As competition escalates, services are in search of innovative strategies to engage viewers and boost revenue. While Apple TV sustains its ad-free condition, the streaming landscape keeps evolving, and it remains uncertain how long this will persist.

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9to5Mac Daily: November 10, 2025 – New Satellite Capabilities for Upcoming iPhones and Extra Enhancements

**9to5Mac Daily: Your Hub for Daily Apple Updates and Analysis**

In the ever-evolving realm of technology, remaining informed with the newest updates is essential, particularly for Apple fans. 9to5Mac Daily provides a brief and insightful summary of the day’s leading stories, making it a vital tool for anyone keen on Apple products and news.

### What is 9to5Mac Daily?

9to5Mac Daily is a podcast that offers listeners daily updates on the most important news concerning Apple and its ecosystem. Every episode is crafted to keep you abreast of the latest product launches, software upgrades, and market trends, all presented in an easily digestible manner.

### Where to Listen

Listeners can engage with 9to5Mac Daily across various platforms, allowing you to listen wherever you may be. The podcast is accessible on:

– [iTunes and Apple’s Podcasts app](https://podcasts.apple.com/us/podcast/9to5mac-daily/id1331816080)
– [Stitcher](https://www.stitcher.com/podcast/9to5mac-daily)
– [TuneIn](https://tunein.com/radio/9to5Mac-Daily-p1089524/)
– [Google Play](https://play.google.com/music/m/I5d4dzs7dauazmfxvvrynyiuram?t=9to5Mac_Daily)
– [Dedicated RSS feed](https://feedpress.me/9to5macdaily) for Overcast and additional podcast apps.

### Daily Episodes

Fresh episodes of 9to5Mac Daily are produced every weekday, guaranteeing that you receive the latest updates in a timely manner. Subscribing to the podcast ensures that new episodes are sent straight to your chosen podcast player.

### Subscription Benefits

For those who wish to support the podcast and enrich their listening experience, a subscription to 9to5Mac Daily Plus is offered. Subscribers benefit from:

– Ad-free versions of each episode
– Exclusive content that delves deeper into particular subjects

### Engaging with the Podcast

Listeners are invited to share their opinions and feedback. You can connect via email at [[email protected]](mailto:[email protected]) or rate the podcast on platforms such as [Apple Podcasts](https://geo.itunes.apple.com/us/podcast/id1331816080?at=10laZc&pt=11l8808) and

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Important Update: watchOS 26 Might Continuously Modify Your Apple Watch’s Volume

# watchOS 26: New Features and Improvements for Your Apple Watch

watchOS 26 brings a variety of enhancements aimed at improving the user experience on the Apple Watch. Noteworthy updates include fresh watch face hints, an exclusive Notes app, and major upgrades to the Control Center. A prominent feature is the automatic volume adjustment, which is designed to facilitate a smoother interaction with notifications and alerts.

## Automatic Volume Adjustment: A Revolutionary Change

A standout feature in watchOS 26 is the automatic volume adjustment. This capability enables the Apple Watch to automatically alter the speaker volume in response to the surrounding ambient noise. According to Apple, this means that alerts, timers, alarms, incoming calls, and Siri will be tuned to ensure they are perceivable without being intrusive.

For users accustomed to Silent Mode, this feature may prompt a new approach to managing notifications. Many users, especially those who prefer haptic-only alerts, might still opt to keep Silent Mode activated. However, for those who favor audible notifications, this enhancement could greatly enrich the experience, especially in settings where noise levels vary.

### Advantages of Automatic Volume Adjustment

1. **Improved Usability in Different Settings**: The feature is especially advantageous in noisy environments, guaranteeing that alerts are heard without being overpowering. In contrast, in quieter surroundings, the volume will be reduced to prevent disturbing others.

2. **User Customization**: Users can enable or disable this feature via the Watch app on their iPhone under ‘Sounds & Haptics’. This adaptability allows for a tailored experience aligned with personal preferences.

3. **Model Compatibility**: It is crucial to highlight that automatic volume adjustment is available only on select Apple Watch models, including the Apple Watch Series 9, 10, and 11, along with the Apple Watch Ultra 2 and 3.

### Final Thoughts

The rollout of automatic volume adjustment in watchOS 26 marks a significant advancement in making the Apple Watch more user-friendly and versatile across different contexts. While some users may still favor haptic alerts, the new feature offers an intriguing alternative for those who value audible notifications. As users engage with these enhancements, their feedback on effectiveness will be essential in informing future updates and features.

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Three Possible Modifications in the Next AirPods Pro for Apple

**Apple’s Future AirPods Pro: A Change in Tactics**

Apple has recently unveiled the AirPods Pro 3 this autumn, yet rumors are already circulating about the forthcoming version of the AirPods Pro, set to debut in 2026. This upgraded model is said to bring about notable modifications that could transform Apple’s strategy concerning its well-received wireless earbuds.

### Moving Away from Convention

In the past, Apple has adhered to a consistent three-year interval between new releases of AirPods Pro. Nevertheless, the forthcoming model is expected to challenge this norm, indicating the first instance where Apple will roll out new AirPods Pro in back-to-back years. This adjustment in schedule implies a more assertive product strategy designed to align with consumer preferences and technological progress.

### An Altered Lineup

The upcoming AirPods Pro iteration is likely to deviate from the usual naming scheme. Instead of being designated as AirPods Pro 4, it will be marketed as a premium version of the AirPods Pro 3. This method reflects the approach taken with the standard AirPods, which come in two distinct variations: one featuring Active Noise Cancellation (ANC) and another without. The refreshed AirPods Pro series may likewise include two versions—one with cutting-edge IR cameras and one without. This diversification could address various consumer preferences and use scenarios.

### Adjustments in Pricing

With the rollout of new functionalities, especially the addition of cameras, the pricing framework for the AirPods Pro is anticipated to evolve. While the AirPods Pro 3 will retain its price of $249, the upcoming model featuring cameras is rumored to debut at a higher price point, potentially surpassing $279 and possibly climbing to $299 or beyond. This increase mirrors the enhanced value of advanced technology and features, establishing the new AirPods Pro as a premium choice within Apple’s audio portfolio.

### Summary

The expected alterations in timing, lineup, and pricing for the next AirPods Pro indicate a noteworthy strategic transformation for Apple. By launching new models more regularly and broadening their selections, Apple seeks to bolster its competitive advantage in the wireless audio landscape. As consumers look forward to the official announcement, the anticipation surrounding these advancements persists.

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AirPods 4 Hit Record Low Price of $85; M4 Max MacBook Pro Savings Up to $699; Apple 240W USB-C Cable Currently 38% Off and More

### Week 2 Black Friday Month Promotions: Key Features and Top Offers

As the festive shopping period draws near, leading retailers are presenting their Black Friday promotions sooner than ever. This week, Best Buy, Target, Amazon, and others have revealed substantial price cuts, making it an ideal moment for shoppers to grab some of the finest tech items at lower costs.

#### Key Offers

1. **AirPods 4 at a Record Low**
– Amazon has reduced the price of the **AirPods 4** to **$85 shipped**, setting a new low for this generation model. Initially listed at $129, this price reduction makes it an appealing choice for those seeking premium wireless earbuds. The price decrease is in response to competitive offers from Target and Best Buy, ensuring Amazon remains a significant contender in the market.

2. **Discount on M4 Max MacBook Pro**
– Best Buy is promoting a **refurbished 14-inch M4 Max MacBook Pro** featuring 36GB of RAM and a 1TB SSD for **$2,499**, which is **$699 off** the original price of $3,199. This offer signifies a considerable saving for shoppers in search of a robust laptop, especially considering the M4 chip’s impressive capabilities. The refurbishment includes a 90-day return policy, providing an additional safety net for purchasers.

3. **Apple’s 2-Meter 240W Woven USB-C Cable**
– Another notable offer includes Apple’s **2-meter 240W Woven USB-C Cable**, now priced at **$18**, down from the usual $29. This 38% discount is the lowest recorded on Amazon, making it an excellent time to buy this vital accessory for charging and data transfer.

4. **Apple Watch Series 10 Variants**
– Amazon has additionally reintroduced **Apple Watch Series 10** variants at Prime Day prices, featuring discounts of nearly **$120 off**. The 46mm version is currently set at **$309.99**, while the 42mm variant is also available for **$309.99**. These prices are among the lowest since launch, making them an attractive option for anyone looking to acquire a new smartwatch.

#### Conclusion

With Black Friday deals in full effect, shoppers have a rare chance to benefit from considerable discounts on sought-after tech products. From the latest AirPods and a high-powered MacBook Pro to essential charging devices and the newest Apple Watch, there are numerous opportunities to explore. As the shopping season advances, keeping updated on these promotions can result in significant savings.

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Bundle Hunt Black Friday 2025: Enjoy Discounts of Up to 90% on Over 35 Mac Apps – Assemble Your Own Bundle Beginning at $2.50

### Bundle Hunt Black Friday 2025: Irresistible Offers on Essential Applications

The 2025 Bundle Black Friday promotions are now active, providing an extraordinary chance to upgrade your macOS or Windows environment at greatly reduced prices. This year’s bundle encompasses a wide array of 35 applications, spanning from development tools and productivity aids to analytical suites and PDF editors, all offered at impressive markdowns.

#### Summary of the Bundle Hunt Black Friday 2025 Promotion

The Bundle Hunt Black Friday 2025 promotion is vast, allowing users to personalize their experience by selecting only the applications they wish to include. This adaptability guarantees that you can construct a tailored bundle while still enjoying considerable price cuts.

This year, Bundle Hunt is unveiling limited-time promotions on specific apps within the bundle. There are five one-week deals available, alongside titles that will be on sale for the entire month. Noteworthy apps, such as the newly launched Mountain Duck 5, will be included in the ongoing sale, while others, like iStat Menus, will only be available until November 17, after which they will be substituted by new options like Keyboard Maestro.

#### Highlighted Applications in the Promotion

One of the prominent applications included in this bundle is iStat Menus, a beloved choice among macOS aficionados. This robust system monitoring application delivers an extensive array of statistics, including CPU, GPU, memory, network utilization, disk usage, and more. The latest version features a complete overhaul and various enhancements, making it the most efficient and CPU-friendly monitoring tool on the market.

Here’s a snapshot of some of the applications featured in the promotion, with discounts reaching up to 90% and prices beginning at just $2.50:

– Mountain Duck 5
– iStat Menus
– Mail Archiver X
– Yoink
– SwifDoo PDF – macOS
– Ping Uptime Monitor Pro
– Mosaic Pro
– Super Vectorizer Pro
– KeyKeeper – License Manager
– PowerPhotos
– Quip – Supercharged Clipboard Manager
– MindArchitect 2 Pro for macOS
– Trimma
– Tab Finder
– Spotless

#### Final Thoughts

The Bundle Hunt Black Friday 2025 presents an unmatched opportunity to obtain vital applications at extraordinary prices. With the option to customize your bundle and capitalize on limited-time promotions, this sale is one you won’t want to overlook. Be sure to check out the entire selection of applications available and take full advantage of these substantial savings.

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New Report Uncovers Launch Schedule for M5 Mac mini and Mac Studio

**Apple’s Upcoming M5 Mac Mini and Mac Studio: What to Anticipate**

Recent reports have emerged suggesting that Apple is preparing to unveil new M5 Mac mini and Mac Studio iterations in the next year. Fresh details from Bloomberg’s Mark Gurman have clarified the expected timeline for these awaited launches.

### M5 Desktop Macs Anticipated Mid-Year

Gurman indicates that the new M5 and M5 Pro Mac mini variants, alongside the M5 Max and M5 Ultra models of the Mac Studio, are set to be introduced in the middle of the year. This timeline corresponds with the previous expectation of the M5 MacBook Air and MacBook Pro being released early in the year.

Gurman comments, “The middle of the year will see the M5 and M5 Pro Mac mini, in addition to the M5 Max and M5 Ultra versions of the Mac Studio.” This declaration raises inquiries regarding the scheduling of the launches, especially for the Mac mini, which recently experienced a notable redesign.

### Rationale Behind the Mid-Year Launch

There are two main reasons as to why the mid-year release may appear unconventional:

1. **No Expected Hardware Delays**: The redesign of the Mac mini last year implies that there are no predicted hardware-related holdups. The M5 Pro chip is believed to be ready earlier in the year, suggesting that the Mac mini’s launch timing should not be impacted by silicon supply.

2. **Possible Misalignment with Display Launches**: Apple is rumored to be unveiling two new Mac displays in early 2026. These displays could have been suitable companions for the Mac mini and Mac Studio launches, making the mid-year schedule seem less optimal.

It is plausible that Apple considers the Mac mini and Mac Studio to be niche products, which may not necessitate a coordinated launch with new display offerings. Customers drawn to these models are likely to proceed with purchases regardless of the schedule.

### Speculation on Earlier Introductions

While Gurman’s timeline indicates a mid-year launch, there is speculation that Apple could unveil one or both products sooner, possibly aligning with the MacBook Air and MacBook Pro introductions. Nonetheless, a release by mid-2026 seems highly probable.

### Conclusion

As excitement grows for the forthcoming M5 Mac mini and Mac Studio, many are keen to discover what new features will be integrated. Whether it’s enhanced performance, better graphics capabilities, or innovative design aspects, the upcoming models are set to uphold Apple’s tradition of providing powerful computing solutions.

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iOS 27 Set to Unveil Three Major AI Functionalities, As Per Report

Apple is already diligently preparing for the launch of iOS 27 next year, and a recent report outlines three significant new AI features slated for the update.

### Apple Intelligence will receive three new additions in iOS 27

Last week in his *Power On* newsletter, Mark Gurman hinted that iOS 27, macOS 27, and more would provide “substantial updates to Apple Intelligence and the overarching AI strategy.”

While no specifics were disclosed, this was significant because not long before the unveiling of iOS 27 in June, Apple is anticipated to introduce substantial enhancements to Siri.

iOS 26.4 is expected to be released in March or April, and all indications suggest it will be one of the most considerable updates for Apple Intelligence yet due to the Siri revamp.

Now, Gurman has begun revealing what’s on the horizon for iOS 27.

In this weekend’s newsletter at *Bloomberg*, three new AI features for iOS 27 are emphasized:

1. Siri visual makeover
2. AI-driven web search tool
3. AI assistant that aids users in managing their health

Here’s what Gurman stated:

> As I’ve mentioned before, a new Siri is expected to arrive with iOS 26.4, and the voice assistant will undergo a redesign in iOS 27. There are also initiatives for an AI-driven web search tool. But let’s concentrate on a feature I haven’t mentioned in some time: an updated Health app featuring a new Health+ service. It will incorporate an AI agent that assists users in managing their health. If it proves successful, the service could position Apple as one of the first major tech companies to gain traction in the health AI chatbot domain.

Unlike the various additions to Apple Intelligence in iOS 26, most of which are relatively minor upgrades, these three alterations do signify potentially larger cornerstones to engage users.

### 9to5Mac’s Perspective

Previously, Gurman has discussed Apple’s intentions for a Siri redesign that would introduce a “visual personality to make it feel more lifelike.” The company has seemingly tested making Siri resemble the Finder’s icon.

It appears unusual that Apple would release significant new Siri updates in iOS 26.4 and then redesign it visually in iOS 27. However, this might be a strategy for the company.

By enhancing Siri without an extensive redesign, Apple can better manage user expectations. Then, if that spring update fulfills its promises, following it with a visual upgrade would seem logical as a method to demonstrate to the public that Siri is indeed new and enhanced.

In any event, it certainly sounds like 2026 could be a pivotal year for Apple Intelligence.

What are your thoughts on the rumored Apple Intelligence changes in iOS 27, and what AI features are you anticipating? Let us know in the comments.

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Three Elements That Could Postpone Your Car Key Support Aid

# The Obstacles in Embracing Apple’s Car Key Technology

Apple’s Car Key feature, launched in 2020, enables users to unlock and start their cars through their iPhone or Apple Watch. This advancement seeks to substitute conventional car keys and fobs, delivering a more convenient and secure alternative. Nevertheless, despite its promise, the uptake of this technology has encountered multiple challenges.

## A Brief Overview of Apple’s Car Key

The Car Key feature employs NFC (Near Field Communication) for tap-to-use capability and ultra-wideband technology for automatic unlocking as the individual approaches the vehicle. This digital key system offers several benefits, including:

– **Cost-Effectiveness**: Users can share digital keys with family members without incurring extra charges from car manufacturers.
– **Improved Security**: The Car Key is engineered to thwart relay attacks, making it more secure than standard keys.
– **Versatility**: Users can generate time-limited keys for specific uses, such as for valets or mechanics, and can impose restrictions on keys for younger drivers.

Despite these advantages, the uptake of Car Key technology by automotive manufacturers has been gradual, with many vehicle owners unaware of its availability.

## Compatibility and Manufacturer Hesitation

A significant hurdle to the extensive adoption of Car Key technology is compatibility. Not all vehicles are equipped with this feature, as some manufacturers choose their proprietary digital keys. Moreover, families might possess a mix of iPhones and Android devices, complicating matters further.

The Car Connectivity Consortium is striving to create a universal standard for digital keys, but this process is expected to take time. Some manufacturers may be reluctant to embrace a common standard due to concerns regarding data sharing and monetization prospects. Automakers often prefer to gather usage data on their own, potentially hindering the integration of third-party technologies like Car Key.

## Consumer Unawareness

Another notable challenge is consumer unawareness. Numerous car owners, including those with vehicles that support Car Key, may not recognize its existence. This lack of awareness extends to car dealerships, where employees may not sufficiently inform clients about the features of their vehicles.

For example, features like self-parking have been available in certain models for years, yet many users remain ignorant of them. This knowledge gap can obstruct the uptake of innovative technologies such as Car Key.

## Psychological Impediments

Lastly, psychological elements contribute to the hesitation in adopting digital keys. Car keys often hold emotional value for users, acting as a symbol of ownership and authority. The physical experience of jingling keys can provide comfort and a sense of security that a digital alternative might not replicate.

As suggested by experts, the tangible presence of a car key can evoke a sense of connection to the vehicle, rendering the switch to a digital key less attractive for certain drivers.

## Conclusion

While Apple’s Car Key technology presents considerable benefits, its adoption is hindered by compatibility challenges, consumer unawareness, and psychological obstacles. Surmounting these issues will necessitate coordinated efforts from automakers, technology providers, and consumers to accept the future of digital car keys.

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China Demands Apple to Eliminate Top Gay Dating Apps

Apple has taken down two of the most widely used gay dating applications in China from its App Store to adhere to a governmental directive. This action comes in response to an order from the Cyberspace Administration of China, the principal internet regulator and censorship body within the country. The applications, Blued and Finka, have also been eliminated from various Android app stores in China, as reported by Wired.

Usually, Apple provides a standard response regarding adherence to local legislation, but this time it contained more detailed information. An Apple representative confirmed that the removal was restricted to the Chinese storefront and mentioned that the apps had not been accessible in other nations for a while. Earlier this year, the creator of Finka opted to take the app down from stores outside of China, while Blued was exclusively available within the nation.

Blued, which boasted over 49 million registered users in 2020, along with Finka’s removal, seems to be part of a larger effort to suppress LGBTQ+ content and rights in China. While homosexuality was decriminalized in the 1990s, the Chinese government does not acknowledge same-sex marriage, and the LGBTQ+ community has experienced escalating pressure in recent times. Numerous gay rights organizations have been shut down, and social media outlets often censor LGBTQ+ material.

Apple’s adherence to local regulations is vital, particularly as China continues to be an important market and manufacturing center for the company. Yet, this move raises questions about the corporation’s dedication to its principles, especially considering CEO Tim Cook’s public position on LGBTQ+ rights. Cook has underscored the significance of visibility and equality, asserting that coming out as gay was a moral obligation for him.

The removal of these applications underscores the persistent difficulties faced by the LGBTQ+ community in China and the challenges that multinational corporations face while navigating local laws and cultural standards.

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