AllYouCanTech

Improving the Messages Functionality in iOS 26: An Essential Configuration for Better Performance

# Apple’s Messages App: Upgrades in iOS 26 with ‘Screen Unknown Senders’

Apple’s Messages app has seen considerable enhancements with the arrival of iOS 26, bringing a range of new features aimed at improving user experience and minimizing unwanted spam. A prominent addition is the ‘Screen Unknown Senders’ option, created to effectively filter spam texts. While early encounters with this feature may differ, tweaking certain settings can enhance its effectiveness.

## ‘Screen Unknown Senders’ Organizes Your Messages for Spam

As part of its continuous battle against spam, Apple has included the ‘Screen Unknown Senders’ functionality in the Messages app. This feature detects potential spam messages and separates them into a specific section, accessible through an icon located in the upper-right corner of the Messages interface.

A key feature of this tool is that messages marked as spam do not generate push notifications. Instead, they are kept in the ‘Unknown Senders’ section, enabling users to review potential spam at their own pace without interruption from alerts.

Users are free to deactivate ‘Screen Unknown Senders’ altogether, returning to the prior messaging setup. Nevertheless, Apple offers helpful filtering options to customize the feature according to personal preferences.

## Adjusting a Crucial Setting Enhanced Messages Filters for Me

At first, upon utilizing iOS 26, several users, including myself, enabled ‘Screen Unknown Senders’ with its most limiting settings. This setup permitted notifications only for messages considered urgent, such as verification codes or critical alerts.

Gradually, I found it frustrating as I overlooked significant messages from senders I wished to hear from. While considering turning off the feature, I remembered the filtering settings offered within the app’s settings.

By going to Settings ⇾ Apps ⇾ Messages, I stumbled upon the ‘Allow Notifications’ menu under the Unknown Senders category, which only shows up when ‘Screen Unknown Senders’ is activated.

In this menu, users can switch on alerts for four different types of screened messages:

– **Time Sensitive**: Alerts for urgent inquiries and verification codes.
– **Personal**: Messages not sent by businesses or organizations.
– **Transactions**: Updates on orders, receipts, and confirmations.
– **Promotions**: General offers and communications sent to multiple recipients.

Initially, I had simply activated the ‘Time Sensitive’ option, but I recognized that turning on ‘Personal’ would help resolve my issue with missed messages.

Since making this change, the Messages app’s screening capabilities have greatly improved my experience. I now get notifications for messages from genuine contacts while still filtering out undesirable spam. This equilibrium keeps me informed without being bombarded by unnecessary alerts.

## Conclusion

The newly introduced screening tools in Apple’s Messages app, launched in iOS 26, provide an effective method for handling spam while ensuring essential communications aren’t missed. By personalizing notification settings, users can improve their messaging experience and maintain better control over their inbox.

Are you taking advantage of the new screening tools in Messages? Share your thoughts and any tips in the comments.

Shelly Introduces Cost-Effective Matter-Compatible Smart Plug Gen4 Valued Below $20

### The Shelly Plug Gen4: A Revolutionary Advancement in Smart Home Automation

Smart plugs have emerged as essential tools for individuals aiming to improve their smart home journey without the complications usually linked to sophisticated automation systems. The recently launched Shelly Plug Gen4 embodies this movement, presenting an economical and adaptable option for smart home aficionados.

#### Key Features of the Shelly Plug Gen4

One of the prominent characteristics of the Shelly Plug Gen4 is its compatibility with Matter, a universal connectivity standard that enables devices to interact across various ecosystems. This allows the plug to effortlessly merge with major smart home platforms such as Google Home, Amazon Alexa, Apple Home/HomeKit, Samsung SmartThings, and Home Assistant. This interoperability makes it a perfect selection for users who might have gadgets from different manufacturers.

The plug functions over Wi-Fi and Zigbee, offering flexibility in how it connects within a smart home arrangement. It also allows for local control, ensuring users can manage their devices even without an internet connection.

#### Automation and Customization

The Shelly Plug Gen4 is more than just a basic on/off switch; it is crafted to promote automation and energy management. Users can develop custom routines and scripts using JavaScript or leverage pre-existing scripts from the Shelly library. This degree of customization appeals to tech-oriented users who relish modifying their smart home configurations.

Moreover, the plug can manage loads up to 1800 watts, making it appropriate for a diverse array of appliances, from lamps to office equipment, without the danger of tripping circuit breakers.

#### User-Friendly Setup

Establishing the Shelly Plug Gen4 is uncomplicated. Users merely plug it into an outlet, download the Shelly app, and select either local or cloud control options. The app interface is crafted to be intuitive, enabling even novices to smart home technology to navigate it effortlessly.

#### Additional Features

The Shelly Plug Gen4 encompasses a built-in lux sensor, which can initiate automations based on surrounding light levels. This feature is particularly beneficial for creating mood lighting or for practical uses such as turning on lights during dark conditions. The customizable LED ring on the device can also be modified to indicate status or function as a night light, providing an additional layer of functionality.

#### Conclusion

At a cost of under $20, the Shelly Plug Gen4 delivers an impressive range of features that make it an attractive option for anyone wanting to elevate their smart home. Its Matter compatibility, user-friendly nature, and customization possibilities establish it as a significant enhancement to any smart home ecosystem. As users start to receive and experiment with the device, it is expected that the Shelly Plug Gen4 will be recognized as a standout in the domain of smart home automation. For those interested, it is available for acquisition on Shelly’s official website.

Instagram Unveils Fresh Functionalities for Improved Feed Management

### Grasping Instagram’s Updated “Your Algorithm” Feature

A frequently voiced annoyance with algorithm-based applications such as Instagram is that users lack control over their feeds. Instead, they are presented with what the app presumes they wish to view, which often misses the mark. To tackle this concern, Meta has launched a fresh feature named “Your Algorithm,” designed to provide users with greater sway over their content journey.

#### The Change in Instagram’s Strategy

Before this enhancement, Instagram’s Reels feed functioned much like TikTok, showcasing a flow of content driven by algorithmic forecasts without any user involvement. Nevertheless, Meta is now taking measures to modify this situation. As reported by Wired, the new feature enables users to access a list reflecting what Instagram deems their primary and recent interests. This insight into the algorithm marks a significant deviation in social media norms.

#### The Functionality of “Your Algorithm”

With the roll-out of “Your Algorithm,” users can now shape the content they encounter in Reels. Upon entering this new section, users will discover a summary of their interests informed by recent actions within the app. This overview is produced using AI and encompasses subjects that users can opt to see more or less frequently. Illustrative topics might include “Horror films,” “Chess,” and “College football.”

Furthermore, users are empowered to share their algorithmic overview with their Instagram followers, promoting a sense of community and interaction centered around shared passions.

#### Constraints of the Feature

Despite the enhanced control provided by “Your Algorithm,” users cannot entirely break free from the impact of AI. The feature still depends on algorithmic evaluation to establish which interests are showcased, implying that while users can steer their experience, the foundational AI continues to play a substantial role in content organization.

#### Final Thoughts

Meta’s “Your Algorithm” feature marks a crucial advancement towards granting Instagram users more authority over their feeds. By enabling users to view and influence their interests, Meta is responding to a widespread grievance regarding algorithm-guided platforms. As this feature becomes more widely available, it will be intriguing to observe its effects on user engagement and satisfaction within the platform.

Top Downloaded Applications and Games on iPhone in 2025

# Most Downloaded Apps and Games of 2025 in the United States

In a recent update, Apple disclosed the most downloaded apps and games of 2025 in the United States, following the App Store Awards that honored applications for their technical brilliance and cultural significance. This year, the prominent free iPhone app was ChatGPT, while HotSchedules emerged as the leading paid iPhone app.

## Top Free iPhone Apps
1. **ChatGPT**
2. **Threads**
3. **Google**
4. **TikTok – Videos, Shop & LIVE**
5. **WhatsApp Messenger**
6. **Instagram**
7. **YouTube**
8. **Google Maps**
9. **Gmail – Email by Google**
10. **Google Gemini**

## Top Paid iPhone Apps
1. **HotSchedules**
2. **Shadowrocket**
3. **Procreate Pocket**
4. **AnkiMobile Flashcards**
5. **Paprika Recipe Manager 3**
6. **SkyView®**
7. **TonalEnergy Tuner & Metronome**
8. **AutoSleep Track Sleep on Watch**
9. **Forest: Focus for Productivity**
10. **RadarScope**

## Top Free iPhone Games
1. **Block Blast!**
2. **Fortnite**
3. **Roblox**
4. **Township**
5. **Pokémon TCG Pocket**
6. **Royal Kingdom**
7. **Clash Royale**
8. **Vita Mahjong**
9. **Whiteout Survival**
10. **Last War: Survival**

## Top Paid iPhone Games
1. **Minecraft: Dream it, Build it!**
2. **Balatro**
3. **Heads Up!**
4. **Plague Inc.**
5. **Geometry Dash**
6. **Bloons TD 6**
7. **Stardew Valley**
8. **Papa’s Freezeria To Go!**
9. **Animal Crossing: Pocket Camp C**
10. **Red’s First Flight**

## Top Free iPad Apps
1. **YouTube**
2. **ChatGPT**
3. **Netflix**
4. **Disney+**
5. **Amazon Prime Video**
6. **TikTok – Videos, Shop & LIVE**
7. **Google Chrome**
8. **Goodnotes: AI Notes, Docs, PDF**
9. **Canva: AI Photo & Video Editor**
10. **HBO Max: Stream Movies & TV**

## Top Paid iPad Apps
1. **Procreate**
2. **Procreate Dreams**
3. **forScore**
4. **ToonSquid**
5. **Nomad Sculpt**
6. **Shadowrocket**
7. **AnkiMobile Flashcards**
8. **Bluebeam Revu for iPad**
9. **Teach Your Monster to Read**
10. **Feather: Draw in 3D**

## Top Free iPad Games
1. **Roblox**
2. **Block Blast!**
3. **Fortnite**
4. **Perfect Tidy**
5. **Magic Tiles 3: Piano Game**
6. **Mini Games: Calm & Chill**
7. **Goods Puzzle: Sort Challenge**
8. **hole.io**
9. **Subway Surfers**
10. **Township**

## Top Paid iPad Games
1. **Minecraft: Dream it, Build it!**
2. **Geometry Dash**
3. **Stardew Valley**
4. **Balatro**
5. **Bloons TD 6**
6. **Plague Inc.**
7. **Animal Crossing: Pocket Camp C**
8. **Poppy Playtime Chapter 3**
9. **Purple Place – Classic Games**
10. **Papa’s Sushiria To Go!**

## Top Apple Arcade Games
1. **NFL Retro Bowl ’26**
2. **NBA 2K25 Arcade Edition**
3. **Balatro+**
4. **Snake.io+**
5. **Sneaky Sasquatch**
6. **Hello Kitty Island Adventure**
7. **Fruit Ninja Classic+**
8. **Bloons TD 6+**
9. **PGA TOUR Pro Golf**
10. **Solitaire by MobilityWare+**

These rankings illustrate the choices and trends among users, highlighting a blend of productivity, entertainment, and creativity across various app categories. For a comprehensive view, users can check out these lists directly on the App Store.

Adobe Photoshop, Express, and Acrobat Now Available at No Cost on ChatGPT

Beginning today, functionalities from three of Adobe’s key products will be incorporated into ChatGPT, at no cost. Here’s how it works.

Adobe has announced that effective today, users of ChatGPT can send natural language commands to modify images, produce animations, and manage, combine, extract, or edit text and content from PDFs with Adobe Photoshop, Adobe Express, and Adobe Acrobat.

The company asserts that while these features effectively showcase the capabilities of its products to users who may not be familiar with their comprehensive tools, they also provide a quicker way to make rapid edits, even for experienced users.

Ely Greenfield, Chief Technology Officer and Digital Media business head at Adobe, remarked on today’s launch, stating that their advancements in conversational interfaces enable the integration of Adobe’s applications into external platforms like ChatGPT. This connectivity allows users to engage in creative tasks—editing images, designing invitations, modifying documents—while offering the accuracy and control characteristic of Adobe’s tools, all within the chat environment. Users can smoothly switch from ChatGPT to Adobe’s native apps for complete functionality.

### Adobe Photoshop on ChatGPT

With this integration, users can upload an image to ChatGPT and request edits, such as modifying brightness levels. If the outcome doesn’t meet expectations, users can manually tweak it using sliders for brightness, contrast, and exposure, similar to the actual Photoshop interface.

ChatGPT and Photoshop can also detect elements in the image, enabling more precise requests, like applying a charcoal drawing effect to an image while omitting certain components. Users can ask for effects like glitch, glow, or motion blur, and receive previews to refine further. If needed, users can hit an “Open in Photoshop” button to access the web-based version of Photoshop directly from ChatGPT.

### Adobe Express for ChatGPT

Users can submit prompts to create design concepts via Adobe Express, such as crafting a birthday card according to particular themes and preferences. Adobe Express will supply several design alternatives, which can be tailored based on user suggestions. Users can also ask for animated versions of their designs, and if desired, they can open the web-based version of Adobe Express for more extensive editing.

### Adobe Acrobat for ChatGPT

Users can upload PDFs to ChatGPT for manual edits or formatting. In addition, users can ask to merge multiple PDFs, and ChatGPT will offer a drag-and-drop interface for effortless organization and editing. Users can also extract text, compress files, or create new versions of PDFs, reflecting the functionalities of the full Adobe Acrobat application.

All features launching today are available for free to all 800+ million ChatGPT users globally. Adobe has confirmed that these integrations are accessible starting on December 10 on ChatGPT desktop, web, and iOS, with Adobe Express for ChatGPT also arriving on Android. Support for Photoshop and Acrobat on Android is forthcoming.

Adobe intends to keep introducing new features to its applications on ChatGPT in the upcoming weeks.

Apple Reportedly Breached US Sanctions by Ignoring App Guidelines

Apple has been charged with breaching U.S. sanctions by permitting various applications from sanctioned firms to persist on its App Store. This discovery emerged from an inquiry by the Tech Transparency Project (TTP), which revealed that both Apple and Google featured apps associated with entities sanctioned by the U.S. government, with the issue being more evident in Apple’s case.

The TTP’s discoveries prompt serious doubts regarding Apple’s dedication to keeping the App Store as a “secure and reliable space” for its users, a statement the company has maintained since the App Store’s launch in 2008. Apple has promoted its platform as a safe environment, highlighting its initiatives to thwart fraudulent activities and safeguard users against harmful conduct. Nevertheless, the existence of apps from entities such as Russian banks backing the invasion of Ukraine and a Chinese paramilitary organization accused of human rights violations challenges this assertion.

The investigation disclosed that 52 prohibited apps were located on the Apple App Store, while 18 were detected in Google’s counterpart. Significantly, the developers of these applications did not make an effort to hide their identities, indicating that both companies could have readily recognized and eliminated the offending apps. This circumstance is particularly concerning as it is illegal for U.S. companies to engage in commerce with sanctioned organizations.

Apple’s track record regarding sanctions adherence is also significant. In 2019, the company incurred penalties from the U.S. government for similar infractions and subsequently vowed to improve its sanctions vetting mechanisms. However, the TTP’s latest findings suggest that Apple has not adequately enhanced its compliance practices in the years following.

While Apple contests the assertion that hosting these applications amounts to a violation of U.S. sanctions, it did remove the apps in the wake of the TTP’s report. This scenario highlights the persistent difficulties tech companies confront in reconciling user security with regulatory adherence, especially in a swiftly changing digital environment.

Apple’s Design Decisions Might Hinder Government Attempts to Prohibit iMessage

**Title: The Consequences of Russia’s FaceTime Prohibition and the Unforeseen Shielding of iMessage**

Authoritarian regimes frequently endeavor to regulate the dissemination of information and communication among their populace, particularly via end-to-end encrypted messaging applications. Recently, Russia has made a notable move in this regard by prohibiting FaceTime, citing worries about its role in coordinating terrorist activities. Interestingly, though, the widely used messaging platform iMessage has not encountered a similar ban, provoking speculation about the reasons for this difference.

### Russia’s FaceTime Prohibition

The Russian communications authority, Roskomnadzor, defended the FaceTime prohibition by asserting that law enforcement has recognized its role in enabling terrorist acts, recruitment, and various offenses against citizens. However, the authority failed to present tangible proof to substantiate these claims. FaceTime utilizes end-to-end encryption (E2EE), ensuring that audio and video calls are kept confidential and cannot be intercepted by governmental entities. This security level likely serves as a primary reason for the regime’s choice to limit its use.

### The Enigma of iMessage’s Exemption

Considering that iMessage also employs end-to-end encryption, numerous observers were baffled as to why it wasn’t banned along with FaceTime. One theory suggests that iMessage usage in Russia is relatively minimal, with users preferring alternative messaging platforms. However, a more captivating explanation has surfaced concerning the technical framework of Apple’s services.

### The Technical Rationale

A conversation sparked by Apple commentator John Gruber on social media led to user insights about the potential technical ramifications of blocking iMessage. It was proposed that iMessage traffic is linked with Apple’s Push Notification service (APNs). Therefore, if the government were to prohibit iMessage, it would unwittingly disrupt all push notifications to iOS devices, impacting not just messaging but other essential app functionalities.

This integration might have been a tactical choice by Apple to ensure that telecom carriers could not easily obstruct iMessage, thereby maintaining its functionality and motivating users to choose iPhones. By associating iMessage with push notifications, Apple established a scenario whereby obstructing one would require obstructing the other, making it less likely for carriers or governments to implement such extreme actions.

### Ramifications for Government Control

While the precise motivations behind Apple’s design decisions remain speculative, the possibility of iMessage continuing to function in an oppressive regime underscores a vital aspect of digital communication. The capacity to keep conversations private from government intrusion is essential for safeguarding civil liberties. If the theory regarding the connection between iMessage and push notifications holds true, it could illustrate an unintentional barrier against authoritarian censorship.

### Conclusion

The recent prohibition of FaceTime in Russia highlights the extent to which authoritarian governments will resort to regulate communication. The exemption of iMessage from corresponding restrictions raises inquiries about the interaction between technology, privacy, and governmental control. As digital communication evolves, the repercussions of these developments will be crucial in influencing the future of privacy and freedom of expression within authoritarian settings.

Researchers Examine 3 Million Days of Apple Watch Data to Create Disease-Detection AI

### A Novel Foundation Model for Forecasting Medical Conditions Utilizing Apple Watch Data

A recent investigation by scholars from MIT and Empirical Health has utilized a comprehensive dataset of 3 million person-days gathered from Apple Watch users to create a foundation model adept at predicting various medical conditions with exceptional precision. This groundbreaking method employs the Joint-Embedding Predictive Architecture (JEPA), a concept introduced by Yann LeCun during his time at Meta, which emphasizes inferring the meaning of absent data instead of reconstructing it.

#### Overview of JEPA

JEPA is crafted to tackle the difficulties presented by data gaps. Rather than trying to ascertain the exact values of missing information, the model learns to anticipate what those absent segments signify based on the surrounding context. For instance, in an image with some sections concealed, JEPA would embed both the visible and concealed areas into a unified space, enabling it to deduce the representation of the hidden area without requiring knowledge of its specific contents.

LeCun’s aspiration for JEPA is to develop machines capable of swiftly acquiring internal models of the world, allowing them to plan elaborate tasks and adjust to new circumstances. This architecture has motivated exploration into “world models,” transcending the conventional token-prediction emphasis of large language models (LLMs).

#### The Research: Examining 3 Million Days of Data

The research, entitled “JETS: A Self-Supervised Joint Embedding Time Series Foundation Model for Behavioral Data in Healthcare,” has recently been endorsed at a NeurIPS workshop. It adapts JEPA’s joint-embedding methodology to manage irregular multivariate time-series data, such as the extensive wearable data captured from individuals’ Apple Watches, where metrics like heart rate, sleep, and physical activity may emerge inconsistently.

The dataset included wearable device data from 16,522 individuals, amounting to roughly 3 million person-days. Investigators logged 63 unique time series metrics spanning five categories: cardiovascular health, respiratory health, sleep, physical activity, and general statistics. Remarkably, only 15% of participants had labeled medical histories available for assessment, indicating that conventional supervised learning techniques would have made 85% of the data unserviceable. Instead, the JETS model employed self-supervised pre-training on the entire dataset prior to fine-tuning on the labeled portion.

To effectively manage the data, researchers assembled triplets of observations linked to day, value, and metric type, converting each observation into a token. This token underwent a masking procedure, was encoded, and subsequently transmitted through a predictor to estimate the embeddings of the missing information.

#### Evaluation and Consequences

The JETS model was assessed against baseline models, including an earlier version grounded in the Transformer architecture, utilizing metrics such as AUROC (Area Under the Receiver Operating Characteristic) and AUPRC (Area Under the Precision-Recall Curve). JETS delivered notable outcomes, with an AUROC of 86.8% for high blood pressure, 70.5% for atrial flutter, 81% for chronic fatigue syndrome, and 86.8% for sick sinus syndrome, among others.

It is crucial to recognize that AUROC and AUPRC are not direct indicators of accuracy but instead signify how effectively a model can rank or prioritize probable cases. The study underscores the potential of innovative models and training methodologies to extract meaningful insights from wearable data, even when it is incomplete or inconsistent.

In summary, this investigation showcases the potential of advanced modeling techniques in optimizing the usage of data obtained from commonplace wearable devices such as the Apple Watch. The results indicate that even irregular health metrics can offer significant insights into individuals’ health, paving the way for enhanced predictive healthcare solutions. For more information, the complete study can be accessed

Citi Confirms Buy Rating on Apple Shares and Raises Price Target

Amidst persistent leadership challenges and uncertainties surrounding AI, analysts at Citi have elevated the price target for Apple’s stock from $315 to $350. This decision rests on several crucial elements that hint at an optimistic future for the tech titan.

### iPhone Sales Trends and AI Prospects Set to Elevate Stock

Citi’s analysts have upheld a “buy” recommendation for Apple’s stock, forecasting a potential rise of 26.3% based on the revised price target. This prediction follows a market close at $277.18, suggesting that analysts anticipate substantial growth driven by a boost in iPhone sales. Numerous consumers are reportedly ready for upgrades after keeping their devices for several years, which may trigger a spike in sales.

The increase in the price target aligns with a recent IDC study that elevated the iPhone shipping forecast for 2025 to 6.1%, up from a former estimate of 3.9%. This favorable outlook is further backed by Apple’s latest quarterly results, during which CEO Tim Cook conveyed confidence in the early sales figures for the iPhone 17. Data from IDC and Counterpoint Research have reinforced this view, underscoring Apple’s robust status in the smartphone sector.

Furthermore, Citi highlighted the potential consequences of Apple’s collaboration with Google, which is anticipated to enhance AI functionalities introduced during last year’s WWDC but have not yet been implemented. Analysts think this partnership could facilitate improvements in Siri and grant Apple the essential time to create its own AI framework.

In recent months, Apple’s stock has demonstrated signs of recovery following a tough commencement to 2025, characterized by a notable drop amid trade tensions earlier this year. Since August, Apple’s dedication to a $600 billion investment in the U.S. has eased some pressures from Washington, enhancing investor confidence. Consequently, Apple’s stock has risen by approximately 30%, achieving a 13.7% increase year-to-date.

In conclusion, the combination of expected growth in iPhone sales and the prospect of improved AI capabilities via collaborations has prompted Citi’s analysts to raise their price target for Apple, reflecting a positive outlook for the company’s future performance.

Jeff Williams Appointed to Disney Board Following Departure as COO of Apple

**Jeff Williams Named to Disney’s Board After Departure from Apple**

Jeff Williams, the previous Chief Operating Officer of Apple, has quickly moved into a new position following his exit from the tech company. He has recently been put forward for nomination to join Disney’s board of directors, representing a key moment in his post-Apple journey.

Williams officially concluded his tenure at Apple last month, transferring his COO duties to Sabih Khan earlier this year. His exit from Apple has paved the way for fresh opportunities, and his nomination for Disney’s board stands out as a significant achievement.

As reported by Variety, Disney has broadened its board to incorporate Williams, who will be nominated as an independent director for election at the company’s 2026 annual shareholder meeting. This increase will elevate the board’s total to 11 members, effective upon the election of directors at the forthcoming meeting, which generally takes place in late March or early April.

In a statement released by Disney, Williams conveyed his respect for the company, remarking, “I have long admired Disney’s legacy of pairing imagination with innovation — leveraging new technologies in bold, creative ways to bring to life timeless stories and entertain its guests. It is an honor to be nominated to the board of this storied company. I look forward to working with Disney’s talented leadership team and contributing to the company’s ongoing journey of creativity and excellence.”

This nomination occurs at a moment when Disney is maneuvering through the competitive environment of the entertainment sector, particularly regarding streaming services. Importantly, Disney CEO Bob Iger formerly served on Apple’s board but stepped down in 2019 following the launch of Apple TV+, as Disney was gearing up to unveil its own streaming platform, Disney+.

Jeff Williams’ vast expertise at Apple, especially in operations and technology, is anticipated to provide essential perspectives to Disney as the company continues to innovate and broaden its offerings in the entertainment industry.