Tag: Source: 9to5mac.com

Meta Focuses on Revamping ‘OG Facebook’ in 2023

# Meta’s Revised Vision: Reviving ‘OG Facebook’

Yesterday, Meta Platforms, Inc. disclosed its quarterly financial results, shedding light on its current initiatives and future plans. Among the various insights shared by CEO Mark Zuckerberg, one focal point emerged: a renewed dedication to ‘OG Facebook’—the original spirit of the platform that once enthralled millions.

## Understanding ‘OG Facebook’

Facebook, a key element of Meta’s portfolio, boasts over 3 billion active users each month, solidifying its status as one of the most successful social media platforms ever. However, in today’s diverse social media environment, Facebook has started to feel secondary for many users, eclipsed by emerging platforms such as TikTok and Snapchat. Acknowledging this trend, Zuckerberg conveyed his aspiration to rejuvenate Facebook’s cultural impact and user engagement.

During Meta’s earnings discussion, Zuckerberg remarked, “Facebook is utilized by over 3 billion active users monthly and we’re concentrating on enhancing its cultural influence. I’m thrilled this year to reconnect with some OG Facebook.” This statement signifies a strategic shift focused on rekindling the platform’s original charm and user experience.

## What Does ‘OG Facebook’ Entail?

Although Zuckerberg did not elaborate significantly on what ‘OG Facebook’ includes, he highlighted the possibilities for amplifying the platform’s cultural significance. He mentioned that there are “numerous chances to boost its cultural influence beyond its current state.” This indicates an emphasis on user-generated content, community involvement, and a more tailored experience—features that defined Facebook’s foundational era.

Zuckerberg suggested the potential of prioritizing product innovation over short-term financial successes, noting, “It may mean that in the short run, we make some compromises to concentrate on certain product areas rather than solely maximizing immediate business results.” This approach reveals an inclination to invest in the platform’s enduring success and user happiness.

## The Roadblocks Ahead

Restoring ‘OG Facebook’ presents a variety of hurdles. The platform’s algorithm has adapted to focus on engagement metrics, often detracting from user satisfaction. Numerous users have shared feelings of being inundated by irrelevant posts, resulting in decreased satisfaction. To effectively revive the essence of ‘OG Facebook,’ Meta must realign its algorithm to enhance meaningful interactions and user-generated content.

Additionally, the platform must address the challenges related to privacy issues and regulatory oversight. As Facebook continues to deal with its previous errors, regaining user trust will be crucial.

## A Trip Down Memory Lane?

For countless users, the nostalgia tied to ‘OG Facebook’ is strong. The platform’s early days were characterized by authentic connections, personal updates, and a robust sense of community. As Zuckerberg takes steps to reignite that essence, the question lingers: what might ‘OG Facebook’ resemble in a contemporary setting?

Will it signal a return to simpler times, or will it feature new enhancements that elevate user experience while preserving the foundational values of connection and community? As Meta implements changes, users will undoubtedly be paying close attention, yearning for a platform that feels more genuine and interactive.

## Final Thoughts

Mark Zuckerberg’s emphasis on ‘OG Facebook’ signifies a notable change in Meta’s strategy. By focusing on cultural impact and user experience, the company seeks to reclaim Facebook’s role as a premier social media platform. As users anticipate the introduction of new features and modifications, the hope is that Meta can artfully combine nostalgia with modern innovation, crafting a Facebook that resonates with both longtime users and newcomers alike.

Are you looking forward to the potential revival of ‘OG Facebook’? What enhancements would you wish to see? Share your opinions in the comments below.

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Security Analysts Uncover Exposed Conversation Logs and Confidential Information from DeepSeek

### Significant Security Incident Reveals Sensitive Information from Chinese AI Chatbot DeepSeek

In a major security event, the Chinese AI chatbot DeepSeek has revealed a substantial quantity of sensitive information, including chat logs and secret keys, due to a serious vulnerability in its database security. This incident has sparked considerable alarm among security experts and regulatory authorities, leading to inquiries in both Europe and the United States.

#### Overview of the Breach

Security specialists from Wiz Research discovered a publicly accessible ClickHouse database owned by DeepSeek. This database was identified as entirely open and unauthenticated, enabling anyone to access internal data without any verification process. The disclosure encompassed over a million lines of log entries, which contained sensitive details such as chat logs, backend data, API secrets, and operational insights.

Wiz Research emphasized the gravity of the situation, remarking, “Within minutes, we found the database completely open and unauthenticated, revealing sensitive information including a considerable amount of chat logs.” The absence of authentication on the ClickHouse database signifies a significant lapse in the company’s security protocols.

#### What is ClickHouse?

ClickHouse is an open-source, column-based database management system tailored for rapid analytical queries on extensive datasets. Created by Yandex, it is frequently utilized for real-time data processing, log storage, and large-scale data analysis. The characteristics of ClickHouse make it particularly advantageous for organizations that depend on swift data access and analysis. However, the exposure of such a database, particularly one harboring sensitive information, presents considerable risks.

#### Regulatory Investigation

The repercussions of this security breach extend beyond technical issues. DeepSeek is presently under investigation in several jurisdictions, including Europe and the United States, due to privacy and national security implications. The application, which has seen a surge in popularity and even claimed the top spot in Apple’s App Store, was recently removed from the App Store in Italy after the nation’s privacy authority raised concerns about its practices. This action could establish a precedent for similar measures in other countries as regulatory agencies examine the app’s adherence to privacy regulations.

#### DeepSeek’s Reaction

Following the revelation, Wiz Research attempted to alert DeepSeek regarding the security vulnerability but encountered challenges in identifying an appropriate security contact. Consequently, they ended up sending multiple emails to various addresses linked to the company. Fortunately, DeepSeek promptly took action to secure the database after being notified of the breach.

#### Conclusion

The revelation of sensitive information from DeepSeek highlights the essential need for strong security protocols in the creation and implementation of AI technologies. As the app continues to garner users and scrutiny, it remains uncertain how the company will tackle these security challenges and what consequences this incident will hold for the future of AI applications worldwide. With regulatory bodies becoming increasingly watchful about privacy and data security, companies must emphasize the protection of user data to sustain trust and compliance in an ever-changing digital environment.

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Netflix Reveals Its 2025 Television Schedule: New Shows and Series Unveiled

# Netflix’s 2025 Content Schedule: A Year of Expected Comebacks and Fresh Journeys

Netflix remains firmly established as the premier streaming platform, and its latest revelation about the 2025 content schedule has viewers eagerly abuzz. Featuring a blend of returning favorites along with new original offerings, Netflix seeks to appeal to its extensive audience of over 700 million subscribers. Bela Bajaria, the Chief Content Officer at Netflix, highlighted the company’s dedication to diverse programming, stating, “With over 700 million viewers, we can’t just be one thing. We need to be the finest version of all.”

## A Strong Emphasis on Returning Favorites

A standout feature of Netflix’s 2025 schedule is the focus on cherished returning series. Fans can anticipate the continuation of numerous popular shows that have won the hearts of audiences throughout the years. Here’s a sneak peek at some of the most eagerly awaited returning series:

– **Cobra Kai** Season 6, Part 3 – February 13
– **Love Is Blind** Season 8 – February 14
– **American Manhunt: Osama Bin Laden** – March 10
– **Everybody’s Live with John Mulaney** – March 12
– **Devil May Cry** – April 3
– **Ginny & Georgia** Season 3 – June 5
– **Squid Game** Season 3 – June 27
– **A Man on the Inside** Season 2 – 2025
– **America’s Team: The Gambler and His Cowboys** – 2025
– **Black Mirror** Season 7 – 2025
– **Stranger Things** Final Season – 2025
– **The Diplomat** Season 3 – 2025
– **The Witcher** Season 4 – 2025
– **Wednesday** Season 2 – 2025

These returning titles not only underscore Netflix’s dedication to storytelling but also illustrate the platform’s strategy of utilizing established franchises to keep viewers engaged.

## New Films and Original Offerings

While Netflix is renowned for its series, the platform is also broadening its film selection in 2025. Some of the most thrilling films slated for release include:

– **The Witcher: Sirens of the Deep** – February 11
– **The Electric State** – March 14, directed by the Russo brothers
– **Frankenstein** – November, directed by Guillermo del Toro
– **Wake Up Dead Man: A Knives Out Mystery** – Fall 2025

These films are anticipated to deliver innovative narratives and high production standards, further solidifying Netflix’s status as a leader in original content generation.

## Conclusion

As Netflix prepares for what could potentially be its most significant year to date, the 2025 schedule offers a vibrant array of entertainment that encompasses various genres and formats. With a strategic combination of returning favorites and new original content, Netflix is set to keep its audience captivated and amused.

For additional information regarding Netflix’s 2025 release plans, including forthcoming games and other shows, you can read the official press announcement on

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Apple Broadens Apple Arcade by Introducing New Console-Quality Game Addition

# Apple Arcade Introduces PGA TOUR Pro Golf: What to Anticipate from the Upcoming Launch

Apple is set to unveil PGA TOUR Pro Golf on **February 6th**, adding to its remarkable array of games offered via Apple Arcade. As an avid gamer, especially in the realm of console titles, this news has me filled with enthusiasm. This latest entry is expected to provide a console-quality gaming adventure directly on your Apple devices. Here’s what you should look forward to from this eagerly awaited title.

## What to Anticipate

### Real-World Courses

A key highlight of any PGA Tour game is the presence of legendary real-world golf courses. PGA TOUR Pro Golf will enable players to play on some of the most prestigious courses globally, including:

– **Pebble Beach Golf Links**
– **The Links at Spanish Bay**
– **Spyglass Hill Golf Course**
– **Firestone Country Club**
– **Bay Hill Club and Lodge**
– **Harbour Town Golf Links**
– **Latrobe Country Club**

The most exciting aspect? As an Apple Arcade game, it will benefit from ongoing updates, with additional courses likely to be added over time, enhancing the overall gameplay experience.

### Head-to-Head Mode

For those who relish competition, the head-to-head mode will revolutionize gameplay. Participants can compete in real-time matches against friends or other players, removing the waiting period for turns and fostering a swift gaming atmosphere. This feature is bound to amplify the excitement and immersion, making every match feel energetic and exhilarating.

### Tournament Mode

PGA TOUR Pro Golf will also feature a tournament mode, giving players the opportunity to engage in daily and multi-day contests. Players can ascend the leaderboards and earn rewards, which can be utilized to boost their golfer’s skills. As you navigate through tournaments, you’ll accumulate coins and cash, unlocking new modes and upgrading your clubs and gear.

### Additional Features

In addition to the primary gameplay, PGA TOUR Pro Golf will present a variety of supplementary features that enhance the overall experience:

– **Support for Game Controllers**: For those who prefer a traditional gaming experience, the game will accommodate various game controllers.
– **Cross-Platform Availability**: The game will be playable on iOS, iPadOS, macOS, and tvOS, ensuring players can enjoy it on their device of choice.
– **Download Size**: The game will require around **2.6GB** of space, making it feasible for most users.

## Final Thoughts

As a golf game enthusiast, I am truly thrilled about the arrival of PGA TOUR Pro Golf. The fact that it belongs to Apple Arcade means there are no hidden costs or microtransactions—just straightforward gaming enjoyment. For those yet to subscribe to Apple Arcade, there is a **one-month free trial** offered, allowing you to experience this new title without any obligation.

Have you played any PGA TOUR games previously? Are you eager for this release? I’d love to connect and discuss the upcoming game in the comments below!

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“Apple Watch Research Shows Heightened Sound Levels Throughout the US on Super Bowl Sundays”

### The Influence of Super Bowl Noise Levels Nationwide: Findings from the Apple Hearing Study

As countless fans come together to partake in one of the most significant sporting occasions in the United States, the Super Bowl, it’s not only the thrill of the game that permeates the atmosphere—it’s also a considerable rise in noise levels. A recent investigation carried out by the Apple Hearing Study, in partnership with the University of Michigan, has shown that noise levels throughout the nation surge markedly on Super Bowl Sundays, even for individuals not present at the stadium.

#### Grasping the Noise Surge

The study, which examined data from the last four Super Bowls (2021 to 2024), indicates that average noise levels in the U.S. escalate by roughly 1.5 to 3 decibels during the match. This rise is evaluated over a duration of six hours preceding and following the game, in comparison to the same period on the subsequent Sunday. Although a 3-decibel rise may seem minor, it’s crucial to recognize that decibels are measured on a logarithmic scale. Consequently, a 3 dB rise equates to a doubling of sound energy, which can have significant repercussions for auditory health.

#### The Function of the Apple Hearing Study

The Apple Hearing Study leverages data gathered from more than 115,000 participants wearing Apple Watches equipped with a Noise app. This application tracks ambient sound levels, enabling researchers to obtain valuable data regarding noise exposure during major events like the Super Bowl. The study seeks to comprehend how large-scale events can influence noise levels nationally, even for individuals far removed from the event.

The results demonstrate that the noise spike initiates roughly three hours prior to the game and continues for around three hours post-game. This implies that the anticipation and celebrations surrounding the Super Bowl extend well beyond the stadium, impacting the environment in homes, bars, and public areas throughout the nation.

#### The Hazards of Increased Noise Exposure

While numerous individuals might not find a 1.5 to 3 dB rise concerning, the truth is that extended exposure to raised noise levels can result in hearing damage. The World Health Organization has recognized noise-induced hearing loss as a critical public health concern, especially in settings where noise levels surpass 85 dB over prolonged periods.

Researchers from the Apple Hearing Study advise people to utilize the Noise app on their Apple Watches to keep track of their exposure to loud environments. For those attending Super Bowl parties or other raucous gatherings, using earplugs or noise-canceling headphones can aid in alleviating the risks associated with high noise levels.

#### Closing Thoughts

The Super Bowl represents a time of joy, togetherness, and exhilaration for millions of fans nationwide. Nevertheless, as the Apple Hearing Study has illustrated, it also brings a significant rise in noise levels that can threaten hearing health. By recognizing these shifts and taking proactive steps to shield their hearing, fans can relish the game while safeguarding their auditory wellness.

As we persist in embracing technology and its contribution to health monitoring, studies like this underscore the importance of understanding our surroundings and their effects on our health, even during times of celebration and joy.

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Satellite Video Calling Services Poised for Launch in Europe and the US This Year

# Satellite Video Calls Poised to Transform Communication in Europe

In a remarkable advancement for telecommunications, satellite video calls are poised to debut in Europe later this year, following a successful trial conducted by Vodafone in partnership with AST SpaceMobile. This cutting-edge technology aims to deliver video calling features to remote regions that lack cellular coverage, improving connectivity for users in difficult locations.

## The Advancement of Satellite Communication

Although satellite communication has been around for several years, mainly reliant on specialized equipment, recent progress has made it achievable through ordinary smartphones. Apple took the lead in this area with its **Emergency SOS via Satellite** feature, rolled out in 2022. This function enables users to contact emergency services in places without cellular service and has since broadened to include messaging options for friends and family.

Apple’s initial alliance with Globalstar has now transitioned, with the company also partnering with SpaceX and T-Mobile to incorporate Starlink satellite connectivity into its devices. This evolution signifies a rising trend towards leveraging satellite technology to improve mobile communication.

## Demonstrated Voice and Data Features

In 2023, AST SpaceMobile illustrated the capabilities of satellite technology by facilitating voice calls and mobile data access through smartphones. During a significant demonstration, engineers successfully completed a call from Maui, Hawaii, to a Vodafone engineer in Madrid, Spain, using AT&T spectrum and AST SpaceMobile’s BlueWalker 3 test satellite. This accomplishment not only underscored the viability of satellite-based voice communication but also established a new benchmark for space-based cellular broadband data, realizing download speeds of around 14 Mbps.

## The Milestone Satellite Video Call

The collaboration between Vodafone and AST SpaceMobile achieved a historic landmark: the world’s inaugural video call made from a standard smartphone via satellite. The call took place from a remote mountainous region in mid-Wales, where conventional mobile broadband services have never been accessible. Vodafone engineer Rowan Chesmer successfully connected with Margherita, showcasing satellite technology’s potential to close communication gaps in unserved areas.

Vodafone’s announcement reveals that the satellite video calling service is set to be launched throughout Europe later this year, with aspirations for complete coverage by the end of 2026. This service will enable multiple users in regions without mobile coverage to make and receive video calls, access the internet, and use online messaging platforms.

## Future Perspectives in the United States

While Vodafone spearheads the initiative in Europe, AT&T is also exploring comparable satellite services in the United States. Nevertheless, the rollout in the U.S. is anticipated to follow the European introduction. As both companies gear up for their respective launches, information regarding pricing and specific service plans remains undisclosed.

## Conclusion

The introduction of satellite video calls signifies a major advancement in telecommunications, especially for individuals in remote or underserved regions. As technology continues to progress, the capability to connect through video calls via satellite will not only enhance personal communication but also improve access to crucial services in isolated areas. The successful demonstration by Vodafone and AST SpaceMobile heralds a new chapter in connectivity, paving the way for a future where communication obstacles are increasingly removed.

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DeepSeek Privacy Under Scrutiny in the US and Europe; App Store Take Down in Italy

# DeepSeek: Regulatory Scrutiny and Privacy Issues

The debut of DeepSeek, an AI chatbot created in China, has triggered considerable privacy issues and regulatory probes in the United States and Europe. This article examines the ramifications of these worries, the swift surge in the app’s popularity, and the possible repercussions for its presence in different markets.

## A Brief Overview of DeepSeek

DeepSeek has garnered attention for its notable performance benchmarks, which allegedly rank it among the top AI models in the world. Analysts have been amazed at how a Chinese firm has reached such outcomes at a fraction of the expense associated with U.S. models, all while operating on modestly-equipped personal computers. This swift rise has propelled DeepSeek to the top position in Apple’s App Store, raising questions within the tech sector and spurring concerns that U.S. AI companies could be overhyped.

Traditionally, it was thought that the high costs of hardware needed to develop large language models (LLMs) would shield established players like OpenAI, Google, and Meta from rivalry. However, DeepSeek’s accomplishments have challenged these beliefs and contributed to a drop in stock prices for numerous U.S. technology firms.

## Privacy Issues with DeepSeek

The privacy ramifications of AI chatbots are an escalating concern, especially about their methods of collecting and using personal data. Most AI services have privacy policies permitting them to learn from user interactions, which raises critical issues about data safety and user privacy.

The ownership of DeepSeek by a Chinese firm has heightened these worries. Italy’s privacy authority, known as the Garante, has started an investigation into the app’s adherence to the General Data Protection Regulation (GDPR), a stringent privacy law that manages data protection in 30 European nations. The Garante has asked DeepSeek various questions about the kinds of personal data collected, its sources, its intended usage, and whether it is stored in China.

Simultaneously, U.S. officials are also probing the app, concentrating on its potential implications for national security. The National Security Council is assessing the app’s influence, underscoring the convergence of technology and geopolitical matters.

## DeepSeek Banned from the App Store in Italy

In light of inquiries from Italy’s data protection authority, DeepSeek has been pulled from both Apple and Google’s app stores in Italy. It remains uncertain if this measure was voluntarily enacted by DeepSeek or was a directive from the app store operators. The removal highlights the severity of the regulatory scrutiny that the app is undergoing.

Moreover, Ireland’s privacy regulator has also requested details regarding DeepSeek’s data practices, indicating that the app may encounter similar obstacles throughout the European Union. Since GDPR applies to all EU members and several additional nations, unsatisfactory responses to the inquiries might result in a wider ban on DeepSeek throughout Europe.

## 9to5Mac’s Perspective

The privacy issues surrounding DeepSeek are not exclusive to this app; they are widespread across numerous generative AI services. The principal difference appears to be the level of confidence in U.S. companies compared to their Chinese counterparts. As a precaution, users should refrain from sharing personal information when engaging with chatbots.

Significantly, Apple Intelligence is recognized as a service that does not incorporate user data for training purposes. Additionally, Apple’s collaboration with OpenAI guarantees that ChatGPT, when accessed via Siri, also follows stringent privacy guidelines. This renders using ChatGPT through Siri a more secure choice for users concerned about data privacy.

## Final Thoughts

The situation with DeepSeek underscores the intricate relationship between technological advancement, privacy, and regulatory oversight. As AI technology advances, scrutiny of data practices is expected to increase, compelling both users and companies to emphasize transparency and compliance with privacy laws. With the possibility of widespread bans and heightened investigations, the future of DeepSeek and similar applications remains uncertain.

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Apple Honored as Fortune’s Most Admired Company for the 18th Year in a Row

# Apple Honored as Fortune’s Most Admired Company for the 18th Straight Year

For the 18th consecutive year, Apple has claimed its title as Fortune’s Most Admired Company, illustrating its lasting reputation and impact in the business arena. This honor stems from an extensive survey of more than 3,000 executives, directors, and analysts from 30 different countries, showcasing the firm’s steady performance and dependability in a swiftly changing marketplace.

## Apple: A Symbol of Dependability

As per Fortune, Apple’s capability to generate results in a dynamic and constantly evolving landscape has cemented its leading position. The company has established itself as a fundamental resource for leaders across various sectors, who are increasingly depending on Big Tech firms to deliver products and services effectively and without hassle.

In the most recent survey, Apple not only upheld its top ranking but also showed strength amidst global adversities. The findings reflect an increasing recognition among business leaders for companies adept at overcoming challenges while guaranteeing reliability and excellence.

> “Executives in all sectors are relying on Big Tech more than ever. And as we discovered from the 27th edition of the Fortune World’s Most Admired Companies All-Stars list, those executives truly value the giants that supply products and services consistently, on a large scale, and without complications,” Fortune remarked.

## The Emerging Contender: Nvidia

This year’s results also brought Nvidia into the spotlight as it made its debut in the top five, ascending to the fourth position. The company’s swift rise is credited to its crucial role in fueling the generative AI surge, with its GPU chips becoming indispensable instruments for innovation across various fields.

Nvidia’s progress mirrors a wider movement in the tech sector, where firms focusing on artificial intelligence and cloud solutions are gaining traction. Along with Nvidia, other noteworthy first-time arrivals on the All-Stars list include ServiceNow, Taiwan Semiconductor, and Novo Nordisk, representing a shift in corporate esteem towards organizations leading technological innovations.

## The Top 10 Most Admired Companies

The full list of the ten most admired companies for 2023 is as follows:

1. **Apple**
2. **Microsoft**
3. **Amazon**
4. **Nvidia**
5. **Berkshire Hathaway**
6. **Costco Wholesale**
7. **JPMorgan Chase**
8. **Walmart**
9. **Alphabet**
10. **American Express**

This year’s rankings highlight the supremacy of technology companies, with Microsoft and Amazon comprising the top three for the sixth year in succession. The inclusion of traditional firms like Berkshire Hathaway and Costco in the top five showcases the varied landscape of corporate admiration.

## Market Impacts

As Apple continues to flourish, its stock performance has mirrored positive investor sentiments, with AAPL shares appreciating 6.5% over the past week. This increase reflects investor trust in Apple’s capacity to uphold its leadership role and tackle potential challenges, such as those brought by emerging technologies and market shifts.

In summary, Apple’s accolade as Fortune’s Most Admired Company for the 18th consecutive year not only reinforces its position as a pioneer in innovation and dependability but also highlights the shifting dynamics of corporate admiration in the technology realm. As companies like Nvidia ascend to prominence, the landscape of revered corporations will keep evolving, driven by technological breakthroughs and changing consumer demands.

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