Tag: Source: 9to5mac.com

Meta Set to Open Brick-and-Mortar Retail Locations Similar to Apple Stores

Meta’s Venture into Brick-and-Mortar Retail: A Fresh Chapter in Hardware Sales

Meta, the parent organization of Facebook, Instagram, and WhatsApp, is making notable advancements in the hardware domain. A recent report from Business Insider indicates that the company intends to establish physical retail shops, similar to the well-known Apple Store format. This decision signifies a substantial alteration in Meta’s strategy, as it seeks to bolster its footprint in the consumer electronics industry.

At present, Meta runs a solitary retail outlet, the Meta Store, located on its premises in Burlingame, California. Opened in 2022, this location offers customers the chance to experience and try out various hardware items, such as the Meta Quest virtual reality headsets and Ray-Ban Meta Smart Glasses. The model reflects Apple’s successful retail approach, which features over 500 locations globally, offering a hands-on experience for shoppers.

Internal memos indicate that the plan to grow Meta’s retail presence is still in its nascent phase and not widely recognized within the organization. Strategies include hiring retail personnel to staff these upcoming sites, showing a dedication to cultivating a strong retail experience for consumers.

Although the precise quantity of stores and their opening timeline are not yet clear, Meta has already piloted retail concepts. Last year, the company debuted a pop-up shop called Meta Lab in Los Angeles, concentrating on the sale of its smart glasses. This trial phase hints that Meta is eager to learn about consumer habits and preferences in a retail setting before committing to a more extensive launch.

The competition between Meta and Apple has sharpened in recent times, especially concerning advertising practices, user privacy, and regulatory hurdles. With both corporations making substantial investments in hardware, including smart glasses and artificial intelligence, rivalry is poised to intensify. Launching physical retail spaces could give Meta a strategic edge, enabling it to showcase its offerings directly to consumers and set itself apart from rivals.

Nonetheless, emulating Apple’s retail triumph is a daunting challenge. Other technology behemoths, such as Microsoft, have endeavored to create their own retail presence but encountered obstacles. Microsoft’s ambitious retail initiative ultimately resulted in the closure of most stores, with a pivot towards transforming the remaining outlets into experience centers rather than standard retail spaces.

As Meta embarks on this new initiative, the tech world is monitoring its progress closely. The outcome of Meta’s retail expansion could reshape its market standing and influence the broader consumer electronics landscape. As users increasingly pursue immersive interactions with technology, Meta’s physical locations may emerge as critical hotspots for engaging with its cutting-edge products.

In summary, Meta’s intentions to launch physical retail stores signify a major advancement in its hardware aspirations. By drawing lessons from the successes and setbacks of other tech giants, Meta hopes to establish its unique place in the competitive retail market, potentially altering how consumers engage with its offerings.

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Apple Set to Reveal iOS 26 at WWDC Rather than iOS 19, as per Reports

Apple is embarking on a notable shift in its software update naming practices, according to Bloomberg. The forthcoming iOS update will not be called iOS 19; rather, it will be designated as “iOS 26.” This rebranding is part of a fresh year-based naming convention aimed at establishing uniformity across Apple’s platforms.

### iOS 26 (yes, truly)

At the upcoming Worldwide Developers Conference (WWDC), Apple is anticipated to introduce the following new software iterations:

– iOS 26 (instead of iOS 19)
– macOS 26 (instead of macOS 16)
– iPadOS 26 (instead of iPadOS 19)
– watchOS 26 (instead of watchOS 12)
– tvOS 26 (instead of tvOS 19)
– visionOS 26 (instead of visionOS 3)

Bloomberg elucidates that this modification aims to streamline branding and minimize confusion for users and developers. The alignment in branding aligns with reports of substantial redesigns across all Apple platforms, striving for a cohesive approach in both naming and aesthetics.

### 9to5Mac’s Perspective

Initial responses to this announcement may involve perplexity, but the reasoning becomes more apparent upon further thought. The former versioning system was frequently difficult to recall, particularly when numbers were comparable yet not identical across platforms. For example, differentiating between iOS 18, macOS 15, and watchOS 12 could pose challenges.

A point of intrigue arises concerning the timing of the update. While the calendar suggests 2025, the model Apple seems to be emulating resembles that of automotive companies, where a vehicle’s model year might precede its release date. For instance, the 2026 Toyota Tacoma is anticipated to launch in late 2025.

Another factor to ponder is whether iPhone naming conventions will also evolve. The potential for an iPhone 26 debuting this fall, rather than the expected iPhone 17, is now under consideration.

In conclusion, Apple’s new naming strategy signifies a wider trend towards uniformity and clarity across its software platforms, aligning with forthcoming redesigns and future product unveilings.

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Apple TV+ Reveals Launch Date for Season 4 of ‘The Morning Show’

**The Morning Show Season 4: What to Anticipate**

For fans of *The Morning Show*, the wait is nearly at an end. Apple TV+ has revealed the premiere date for season 4 and released initial photographs of new cast members, including Marion Cotillard, Jeremy Irons, and William Jackson Harper.

According to *Deadline*, season 4 officially begins on September 17, with new episodes released weekly until November 19. The narrative resumes a few years after the happenings of Season 3, with the UBA-NBN merger now complete and the newsroom facing a new surge of turmoil: concealed agendas, corporate maneuvering, and a national atmosphere where the truth becomes harder to pin down.

### Brilliant Additions to a Brilliant Cast

In addition to Cotillard, Irons, and Harper, this season welcomes newcomers Aaron Pierre and Boyd Holbrook. They will be joining returning cast members such as Jennifer Aniston, Reese Witherspoon, Billy Crudup, Karen Pittman, Nicole Beharie, Nestor Carbonell, Mark Duplass, Greta Lee, and Jon Hamm.

Season 4 will also delve into “a divided America” where deepfakes, conspiracy theories, and media mergers highlight issues that are increasingly prevalent in real life.

You can view Apple’s full collection of first-look visuals over at *Deadline*, and binge all three seasons of *The Morning Show* on Apple TV+.

Apple TV+ is offered at $9.99 per month and showcases popular TV shows and films such as *Severance*, *The Studio*, *The Morning Show*, *Shrinking*, and *Silo*.

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IDC Forecasts Worldwide PC Shipments to Rise in 2025 Despite Tariff Ambiguities

### Global PC Market Expected to Experience Modest Growth Despite Economic Worries

Despite increasing apprehensions regarding U.S. tariffs and a slowing economy, the global PC market is forecasted to achieve modest growth this year, as per fresh projections from IDC. The study suggests that PC shipments are likely to hit 274 million units by 2025, marking a 4.1 percent rise from the prior year. IDC categorizes “traditional PCs” to include desktops, notebooks, and workstations, excluding tablets or x86 servers.

This update emerges in a precarious macroeconomic climate, yet IDC credits the optimistic outlook to a mix of short-term incentives and extended upgrade cycles that are currently counterbalancing the instability.

#### Manufacturers Hasten Shipments Ahead of Deadline

A key aspect affecting the revised forecast is the Trump administration’s temporary 90-day tariff exemption on PCs. This exemption has led manufacturers to speed up shipments to the U.S. in expectation of possibly increased costs in the latter part of the year. IDC observes that this urgency stems from uncertainties regarding future tariffs:

> “The 90-day pause and tariff exemption for personal computers, alongside a significant level of uncertainty about what will follow the 90-day pause, is urging PC manufacturers to capitalize on the moment and dispatch larger-than-expected volumes in the US.”

However, IDC cautions that this current shipment pace is not viable in the long run. Should tariffs be reintroduced and inflation persist in undermining consumer confidence, the market could see a decline as soon as Q3. IDC asserts:

> “Nevertheless, the anticipation of deteriorating macroeconomic conditions worldwide and in the US, characterized by rising price pressures and declining consumer sentiment, will affect the PC market in the latter half of 2025. Still, IDC forecasts strong commercial demand for PCs in 2025 as the Windows 11 transition continues steadily.”

#### Windows 11 Continues to Propel Commercial Upgrades

Focusing on long-term trends, IDC emphasizes that enterprise demand is projected to stay robust. The ongoing shift to Windows 11 is encouraging organizations to upgrade outdated hardware, especially in areas where support for Windows 10 is being phased out. The Europe, Middle East, and Africa (EMEA) region is expected to see growth extending into Q2 and beyond, with small and medium enterprises joining larger companies in refreshing systems initially deployed during the pandemic.

#### What About the Mac?

Though the report does not specify individual OEMs, it is expected that Apple will soon refresh its Mac range and unveil new macOS AI capabilities at the upcoming WWDC in June. This could bolster the Mac segment as the year advances, provided that new tariffs do not negatively impact the market beforehand.

In conclusion, while the global PC market contends with hurdles from economic uncertainties and possible tariff reimpositions, elements such as the Windows 11 migration and manufacturers’ urgency to ship products are fostering a cautiously optimistic forecast for the upcoming years.

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Shortcuts Creators Unveil Sky: An Innovative Mac Application for AI Support

### Sky: The Innovative AI Assistant for macOS

Eight years prior, Apple purchased the well-known automation application Workflow, which eventually transformed into the Shortcuts feature in iOS. Now, two years after their exit from Apple, the developers of Workflow and Shortcuts, Ari Weinstein and Conrad Kramer, have introduced a fresh app for macOS named Sky, designed to weave AI assistance into various applications on the Mac.

#### Seamless Integration with macOS

Sky was recently revealed, demonstrating its features as an AI-driven assistant capable of interacting with any active window and application on a Mac. The app is scheduled for release this summer, and initial previews have underscored its potential. According to an in-depth preview by Federico Viticci at MacStories, Sky functions similarly to other launchers or large language models (LLMs) with a desktop interface, initiated via a hotkey that opens a floating user interface.

#### Notable Features of Sky

Sky sets itself apart with its ability to grasp the context of active windows and the data within them. This capability is built on two main principles:

1. **Integrated Tools**: Sky is bundled with an array of integrated tools for apps like Calendar, Messages, Notes, web browsing, Finder, email, and screenshots. Users can conduct actions and pose questions using natural language, simplifying processes like converting a webpage in Safari to a calendar item or a note.

2. **Custom Tool Development**: For expert users, Sky permits the crafting of custom tools that merge LLM prompts with actions driven by Shortcuts, shell scripts, AppleScript, and more. These personalized tools can be added to Sky, allowing users to activate them through natural language.

#### Initiating Use of Sky

Individuals keen on exploring Sky can enter a waitlist by providing their email on the app’s official site. The creators of Sky hold a commendable history in the tech field, and their latest initiative promises to offer groundbreaking functionality that many believe should be inherent to Apple’s native solutions.

As excitement grows for Sky’s release, it becomes evident that this application could greatly boost productivity for Mac users by utilizing AI to optimize tasks across different applications. For additional insights and an in-depth exploration of Sky, readers are invited to refer to Viticci’s complete preview on MacStories.

### Conclusion

Sky signifies a thrilling advancement in the area of macOS applications, merging the knowledge of its creators with state-of-the-art AI technology. With the launch approaching, anticipation is high to see how this innovative tool will revolutionize user interaction with their Macs.

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Counterpoint Research Reports the iPhone 16 as the Top-Selling Smartphone Worldwide in Q1 2025

The iPhone 16 led global smartphone sales in the first quarter of 2025, as indicated by fresh data from Counterpoint Research. This was the first occurrence since 2022 that a standard iPhone model has topped global sales during this timeframe.

## iPhone 16e surpasses the SE’s performance

Counterpoint’s findings also reveal that Apple claimed five out of the top ten positions in Q1, maintaining a trend observed over the last five March quarters. In contrast, Samsung occupied four spots, while Xiaomi was the sole other brand to feature on the list.

Although the Pro models retained their typical strength, it was the fundamental iPhone 16 that generated the majority of sales, particularly in Japan and throughout the Middle East and Africa. Counterpoint attributes the increase in Japan to enhanced economic conditions and revised carrier subsidy guidelines that benefited Apple.

According to today’s report, the iPhone 16 Pro Max and 16 Pro secured the second and third positions, respectively. These models continue to encounter challenges in China, where recent government incentives for devices priced under CNY 6,000 (around $833) have aided local OEMs like Huawei in gaining traction.

The iPhone 16e, Apple’s new budget model, has quickly entered the rankings. March 2025 marked its first complete month of availability, and it achieved sixth place globally. With an expanded feature set and a more contemporary design, analysts anticipate it will surpass its predecessor by a significant margin over the coming year.

## Samsung loses one model, Redmi maintains position

On the Samsung front, the Galaxy S25 Ultra dropped to seventh place in the quarter, falling two spots from the S24 Ultra in Q1 2024. The report indicates that the decline was primarily due to a reduced selling timeframe, as the S25 lineup debuted later in the quarter.

At the same time, the Galaxy A16 5G secured fifth place overall, fueled by strong demand in North America, Latin America, and the Asia-Pacific region. Additionally, the Galaxy A06, Samsung’s budget model, climbed four positions in the global top 10, owing to a significant rise in demand for smartphones priced under $100.

This low-end segment was the fastest-expanding part of the market in Q1, making up nearly 20% of total global smartphone sales. Counterpoint attributes this growth to the easing of supply chain issues and a rebound in demand across crucial emerging markets.

The only non-Apple or Samsung device in the top 10 originated from Xiaomi. The Redmi 14C 4G experienced a 43% year-over-year increase, benefiting from strong demand in the Middle East and Africa, along with Latin America. Similar to Xiaomi’s recent success in wearables, the achievements of the 14C highlight the company’s capability to offer valuable features at highly competitive prices.

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iOS 19 Might Bring the Much-Anticipated Battery Feature

# New Lock Screen Battery Indicator in iOS 19 to Show Charging Time Estimate

In less than two weeks, iOS 19 is set to be revealed, and one notable expected feature could be the standout element of this launch: a new battery charging indicator on the Lock Screen.

With the iPhone and iOS approaching their twentieth anniversary, Apple continues to discover fresh features and enhancements to introduce, though there are fewer obvious options available. Speculation suggests that iOS 19 will be a thrilling update for various reasons, primarily due to the major design overhaul and the introduction of Siri’s long-awaited improvements.

Additionally, a feature is on its way that many users have eagerly anticipated. As reported by Mark Gurman, there will be a lock-screen indicator displaying the estimated time required to charge your iPhone.

This seemingly minor enhancement could be quite impactful for users. iPhone owners frequently find themselves in need of charging throughout the day, whether due to overlooking overnight charging or a demanding usage that calls for midday recharges. Even those who generally charge at night may face circumstances where they need to recharge while on the move.

For example, while vacationing, users might take a plethora of photos and videos, rely on cellular roaming, and have limited opportunities to connect to a charger. In these situations, being aware of the charging time becomes essential.

With iOS 19, the anticipated charging duration will be shown directly on the Lock Screen, offering users crucial information at a glance. This feature may be designed as a Live Activity, a Lock Screen widget, or another distinctive UI component.

Nearly two decades after the launch of the iPhone, it seems that with iOS 19, users will finally gain insights into how long it takes to charge their devices.

Are you looking forward to this new battery feature in iOS 19? Share your thoughts in the comments.

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Major Price Cuts on M4 iPad Pro, 24GB MacBook Air, M4 Mac mini, and Save Up to $370 on MacBook Pro

# Today’s Top Apple Offers: Huge Savings on M4 iPad Pro, MacBook Air, and More

In the newest batch of Apple offers, shoppers can benefit from notable price cuts on various M4 devices, including the iPad Pro and MacBook Air. Here’s a comprehensive overview of the top deals available today.

## Huge $400 Price Reduction on 2TB 11-inch M4 iPad Pro

Amazon has revealed a significant price cut on the 2TB 11-inch M4 iPad Pro, now priced at **$1,599**, down from the standard **$1,999**. This signifies a **$400 markdown**, making it one of the most competitive prices ever recorded for this model. Moreover, the base version of the 11-inch M4 iPad Pro is currently priced at **$828.01**, which is **$171 less** than its regular price.

### Price Breakdown for 11-inch M4 iPad Pro:
– **2TB Model**: $1,599 (Reg. $1,999)
– **Base Model**: $828.01 (Reg. $999)

These offers are likely to be short-lived, so prospective buyers should act swiftly to lock in these rates.

## Apple’s 24GB Midnight 13-inch M4 MacBook Air at Record Low

The 13-inch M4 MacBook Air in Midnight color has also experienced a price drop, now available for **$1,216.87**, reduced from **$1,399**. This marks the lowest price noted for this configuration, making it a compelling choice for those aiming to upgrade their laptop.

### Current Pricing for MacBook Air Models:
– **13-inch M4 MacBook Air 16GB/256GB**: From **$868** (Reg. $999)
– **13-inch M4 MacBook Air 16GB/512GB**: From **$1,038** (Reg. $1,199)
– **13-inch M4 MacBook Air 24GB/512GB**: From **$1,217** (Reg. $1,399)

These reductions reflect a competitive landscape for Apple offerings, especially with new models on the horizon.

## Up to $370 Off M4/Pro MacBook Pro Models

Amazon is currently featuring discounts on the M4 MacBook Pro selection, with savings reaching up to **$370**. The 16GB/512GB M4 MacBook Pro commences at **$1,373.34**, down from **$1,599**.

### Top MacBook Pro Configurations:
– **14-inch M4 MacBook Pro 16GB/512GB**: From **$1,373** (Reg. $1,599)
– **14-inch M4 Pro MacBook Pro 24GB/512GB**: From **$1,743** (Reg. $1,999)
– **16-inch M4 Pro MacBook Pro 24GB/1TB**: From **$2,175** (Reg. $2,499)

These deals represent an excellent opportunity for individuals in search of high-performance laptops at lower costs.

## Apple’s M4 Mac Mini Discounts

The M4 Mac Mini is also experiencing price reductions, with the 16GB/256GB model now available for **$499.99**, reduced from **$599**. This is a great offer for those in need of a compact desktop solution.

### Current Pricing for Mac Mini Models:
– **16GB/256GB Model**: $499.99 (Reg. $599)
– **16GB/512GB Model**: Priced below previous mentions, providing a competitive alternative.

## Accessories and Additional Deals

Alongside the major device discounts, Apple Watch Series 10 models have returned to all-time lows, starting at **$299**, with savings of up to **$160** on upgraded versions. AirPods 4 featuring Active Noise Cancellation are also available for **$148.99**, representing the best price of the year.

### Summary of Accessory Offers:
– **Apple Watch Series 10**: Starting from **$299**
– **AirPods 4 with ANC**: $148.99 (Reg. $179)

These deals emphasize the ongoing sales and promotions available for Apple products, making it an optimal time for consumers to invest in new technology.

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New Practical Video Unveils Bulkier and Denser iPhone 17 Pro Max

Apple’s iPhone 17 series will be unveiled this autumn, and a new hands-on video has just given an impressive look at the bulkier, weightier iPhone 17 Pro Max model that is on the way.

### iPhone 17 Pro Max adopts a thicker Ultra-style design

As Apple reveals its latest flagship iPhones in September, a considerable amount of attention will be directed toward the ultra-sleek iPhone 17 Air. The 17 Air will take the place of the Plus model in Apple’s offerings and is set to become the thinnest iPhone ever, with a mere thickness of 5.6mm. Yet, while the 17 Air embraces this ultra-slim approach, Apple is making a strong move in the opposite direction with another model.

The iPhone 17 Pro Max is becoming even bulkier and heavier than its predecessor. Here’s a summary of the distinctions:

– **iPhone 16 Pro Max**: 8.25mm thick
– **iPhone 17 Pro Max**: 8.725mm thick

In comparison, the sibling iPhone 17 Air will measure only 5.6mm in thickness. A fresh video shared on X by Majin Bu showcases a dummy model reflecting the leaked dimensions of the 17 Pro Max. The brief, 33-second clip reveals views of the more substantial Pro Max model from several perspectives.

When rumors initially surfaced regarding the 17 Pro Max growing thicker to incorporate a larger battery, there was speculation about a potential Ultra rebranding. While faith in the concept of an iPhone 17 Ultra has waned, the sturdier, more robust aesthetic corresponds with the design ethos of the Apple Watch Ultra.

What are your thoughts on the iPhone 17 Pro Max video? Share your opinion in the comments.

### Top iPhone accessories

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Apple OS Overhauls, Falling Apple Watch Sales, and Advancements in Smart Glasses Technology

### Apple News Roundup: Expectations for WWDC and Beyond

As the technology realm prepares for Apple’s Worldwide Developers Conference (WWDC), conversations about the latest expansions in Apple’s ecosystem are intensifying. Benjamin Mayo and Chance Miller explore a range of subjects, including expected design transformations for watchOS and tvOS, the implementation of smartphones as identification, the progression of Apple’s smart glasses, and the ongoing hurdles in Apple Watch sales.

#### Significant Design Transformations Anticipated for watchOS and tvOS

In the run-up to WWDC, speculation abounds regarding major design revamps for both watchOS and tvOS. These updates are projected to improve user experience and sync with Apple’s overarching design ideology. The modifications could involve a more streamlined interface, enhanced functionality, and new features that utilize the latest hardware advancements.

#### Utilizing Your Phone as ID

In a practical showcase of technology melding, Chance Miller recounted his experience of employing his iPhone as a form of identification at the airport. This illustrates Apple’s persistent endeavor to elevate the functionality of its devices, transforming them from mere communication gadgets to crucial tools for everyday activities like travel.

#### Progress in Smart Glasses

Apple’s ambitions for smart glasses are reportedly making headway, with the firm concentrating on incorporating augmented reality characteristics that could revolutionize user interaction with digital material. This initiative aligns with Apple’s aspiration of merging the physical and digital realms, potentially unlocking fresh opportunities for developers and users.

#### Challenges in Apple Watch Sales

Notwithstanding the innovative features and health monitoring abilities of the Apple Watch, recent reports reveal that sales are faltering. This could be linked to market saturation, increased rivalry, and shifting consumer tastes. Apple might need to reassess its approach to reignite interest in its wearable tech.

### Spring TV Recommendations and More

Alongside the tech dialogues, Benjamin and Chance also present their top spring TV recommendations in the latest episode of 9to5Mac Happy Hour. This segment showcases their personal choices, offering listeners entertainment alternatives to enjoy this season.

### Subscriptions and Sponsorships

Listeners are urged to subscribe to 9to5Mac Happy Hour Plus for an ad-free experience, exclusive content, and bonus episodes. The podcast is backed by various sponsors, including Quince, NordLayer, Shopify, and Bitwarden, each providing distinct products and services that cater to various requirements.

### Feedback and Interaction

The hosts encourage listeners to participate by submitting inquiries or feedback through social media channels or email. This engagement nurtures a community environment, enabling fans to be part of the ongoing dialogue regarding Apple and its offerings.

### Conclusion

With WWDC on the horizon, the anticipation surrounding Apple’s innovations continues to rise. With potential updates for watchOS and tvOS, progress in smart glasses, and conversations about the Apple Watch’s market status, there is much to anticipate in the upcoming weeks. Stay connected for more insights and updates from Benjamin and Chance as they traverse the continually changing landscape of Apple technology.

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