Tag: Source: 9to5mac.com

### CES 2026: Thrilling New Offerings and Product Launches

As we step into 2026, the Consumer Electronics Show (CES) has introduced a wide array of new product launches and announcements, paving the way for an exhilarating year in technology. Notable among these are substantial discounts on sought-after Apple products, presenting an excellent occasion for consumers to capitalize on these deals.

#### Apple Watch Series 11: New Year Promotions

The Apple Watch Series 11 has experienced considerable price reductions, with numerous models now being offered for **$100 off**. This includes the GPS + Cellular editions, which remain available at lowered prices, though quantities are limited. For example, the 42mm Apple Watch Series 11 featuring a Natural Titanium Case is listed at **$574.97**, a reduction from $699, creating a fantastic chance for individuals aiming to elevate their fitness endeavors with this sophisticated wearable.

#### Anchor Blue Apple Watch Sport Loop

Alongside the Apple Watch itself, the official Anchor Blue Apple Watch Sport Loop has hit an unprecedented low of **$34**, representing a **31% discount** from its standard price of $49. This band boasts a soft, breathable design made from recycled materials, ensuring both comfort and sustainability. Given the infrequency of discounts on this model, this promotion is particularly significant for Apple Watch fans.

#### iPad Mini 7: A Fresh Low Price

The iPad Mini 7 is now available for **$399**, indicating a **$100 discount**. This pricing applies to all color variants and is an excellent opportunity for those who received Amazon or Best Buy gift cards over the holiday period. The 128GB model, powered by the A17 Pro chip, delivers a compact yet robust tablet experience, making it a favored option among buyers.

#### Apple Pencil Pro: Major Savings

Best Buy is providing the Apple Pencil Pro for **$80.99**, which is more than **37% off** its usual price of $129. This open-box item includes a one-year Apple warranty, offering reassurance for purchasers. The Apple Pencil Pro is compatible with several iPad models, including the latest iPad Pro and iPad Air, rendering it a valuable tool for creative professionals and students alike.

#### Additional Accessories and Charging Promotions

Beyond the highlighted items, a variety of accessories and charging discounts are on offer. Anker is hosting a New Year sale with price reductions of up to **55%** on assorted chargers and bundles, making it an ideal time to stock up on essential technology accessories.

### Conclusion

With CES 2026 launching the year with thrilling product unveilings and notable discounts on popular Apple gadgets, consumers have a distinct opportunity to enhance their tech collections. Whether you’re in the market for a new smartwatch, tablet, or accessories, now is the perfect moment to take advantage of these offers before they vanish.

Apple is preparing for a pivotal year ahead, with more than 20 product introductions anticipated, including six new items rumored to be unveiled in the next few months. Here’s a closer examination of what lies ahead.

### MacBook Pro 14-inch and 16-inch with M5 Pro and Max

After the debut of the M5 chip in the MacBook Pro, iPad Pro, and Vision Pro last autumn, Apple is expected to roll out 14-inch and 16-inch MacBook Pros equipped with the M5 Pro and M5 Max chips early in 2026. This follows the pattern set by the M2 Pro and M2 Max variants released in January 2023, indicating a parallel timeline for the M5 announcements.

### New 12.9-inch MacBook

Apple is allegedly gearing up to launch a 12.9-inch MacBook powered by the A18 Pro chip, aiming to offer a more budget-friendly alternative to compete against Chromebooks and entry-level PCs. This model is predicted to come in a range of colors and is rumored to be priced between $599 and $699, with deliveries expected in mid-Q1 2026.

### iPad with A18 Chip

The upcoming version of Apple’s basic model iPad is projected to incorporate an A18 chip, boosting its functionalities with Apple Intelligence support. Although the design is anticipated to stay the same, the internal enhancements are likely to considerably elevate performance.

### iPhone 17e

Apple is prepared to launch the iPhone 17e, which will incorporate the same A19 chip as the iPhone 17, along with a new Center Stage front camera. Design modifications may feature the Dynamic Island capability and slimmer bezels, with a price near the iPhone 16e at around $599. The release is expected early in 2026.

### M5 MacBook Air

The M5 MacBook Air is another expected introduction, retaining the same 13-inch and 15-inch dimensions as its earlier model. Although major design alterations are not anticipated, the upgrade to the M5 chip will enhance its performance.

### M4 iPad Air

Speculation suggests that an M4 iPad Air will be released soon, providing enhanced power and possibly new color choices. While an OLED version is under development, it is projected to launch next year, making the M4 model a more immediate selection for consumers looking for a blend of performance and value.

### Wildcard: New Apple Studio Display

Alongside the products mentioned, there is speculation regarding a new Apple Studio Display that might feature 120Hz ProMotion support, an A19 chip, and an improved Center Stage camera. Considering the rarity of updates to Apple’s display series, this could signify a noteworthy upgrade.

As Apple gears up for these exciting launches, consumers are left to consider which products will best meet their needs in early 2026.

Apple’s Challenges and Future Paths in AI

Apple has encountered considerable criticism for its perceived deficiencies in artificial intelligence (AI), especially in light of the rocky debut of Apple Intelligence. The company was compelled to admit that it had overestimated the features it could ultimately provide, resulting in discontent among both users and industry analysts.

Detractors contend that Apple’s careful approach to AI progression has caused it to fall behind its rivals. However, some argue that this tactic may be wise, particularly considering the obstacles linked to effectively implementing large language models (LLMs). Historically, Apple has chosen to be the best rather than the first to enter the market, a principle that some believe holds value in the realm of AI, especially after observing the missteps of early LLM initiatives by other firms.

Initially, Apple’s emphasis on privacy also significantly informed its AI strategy. In contrast to numerous competitors that utilize extensive amounts of user data for training AI models, Apple has upheld a commitment to user privacy, complicating its capability to create powerful AI solutions. This pledge sharply contrasts with other tech firms that have encountered backlash for privacy violations.

As time progresses, however, users have become increasingly frustrated with the stagnation in enhancing Siri, Apple’s voice assistant. Many have proposed that if Apple cannot soon offer a more intelligent Siri, it should grant users the ability to select alternative AI chatbots. This option could relieve pressure on Apple while providing crucial insights into user preferences to guide future advancements.

Recent updates suggest that Apple might be reevaluating its strategy regarding AI development. Some executives within the company believe that heavily investing in proprietary models may not be the optimal approach, as LLMs are projected to be commoditized in the foreseeable future. Instead, Apple might utilize established models, like Google’s Gemini, to boost Siri’s functionality while preserving user privacy through its Private Cloud Compute servers.

This change could signify a pivotal moment for Apple. By adopting sophisticated AI models while ensuring user data remains protected, Apple could achieve a balance between performance and privacy—two fundamental aspects of its brand identity. The combination of external AI functionalities with Apple’s rigorous privacy controls may ultimately enhance users’ experience and satisfaction.

In summary, while Apple has encountered difficulties within the AI domain, its potential shift towards leveraging existing models could lead to a more competitive and user-friendly Siri. The company’s dedication to privacy, alongside the best available AI technology, may ultimately transform its position in the AI landscape and meet the expectations of its user base.

# Upholding New Year’s Resolutions with Apple Devices

As highlighted by Apple, numerous New Year’s resolutions tend to wane swiftly, with many abandoning them by the second Friday in January, known as Quitter’s Day. However, utilizing Apple devices can assist in sustaining new habits with a few simple strategies.

## Sleep Monitoring

Adequate sleep is essential for well-being. The Apple Watch serves as an effective instrument for monitoring sleep patterns. Users can don the watch at night, recharge it during their morning routines, and continue wearing it throughout the day, ensuring it’s ready for action. For individuals who favor extended battery life, options like smart rings or fitness trackers may be preferable.

## Mental Health Management

Enhancing mental well-being can involve eliminating distracting applications and reducing notifications. This can result in a more focused and fulfilling daily experience. Users are advised to evaluate their app usage and modify notifications as needed.

## Embracing a Paperless Lifestyle

Shifting to a paperless lifestyle has become more attainable. Adopting this change can simplify organization and diminish clutter, making it a highly recommended step for those aiming to streamline their lives.

## Structuring Folders on Your Mac

Establishing a coherent folder structure on your Mac can greatly boost productivity. Recommended folders include Finance, Legal, Household, Health, and Temporary. This organization can assist users in quickly finding files and maintaining an orderly digital workspace.

## Organizing Applications

In a manner similar to folder structuring, categorizing applications can enhance efficiency. For instance, the Notes app allows for nested folders, enabling users to create a well-organized system for their notes. The Mail app also provides options for folder creation and email rules for automatic sorting, improving email management.

## Assessing Backup Strategies

Data loss can affect anyone, making a solid backup plan vital. A combination of local backups and cloud storage, such as Time Machine and Dropbox, can safeguard against data loss. It is advisable to maintain multiple copies of important data, ideally with one stored off-site.

## Managing Subscriptions

Given the increasing costs associated with subscriptions, reviewing them can lead to substantial savings. Users should assess their subscriptions to identify which services they genuinely utilize and appreciate, potentially eliminating unwarranted expenses.

## Privacy Assessment

Protecting privacy is essential in today’s digital landscape. Users should routinely review app permissions on their devices, especially regarding location services. Modifying privacy settings on social media platforms is also recommended to regulate who can see personal posts.

By incorporating these strategies with Apple devices, users can boost their odds of adhering to their New Year’s resolutions and enhancing their overall well-being.

### Apple Fitness+: A Detailed Guide to Getting Started

January frequently ushers in new ambitions, particularly regarding health and fitness for many individuals. Apple Fitness+ has recently introduced new programs aimed at fostering exercise routines, and there are various methods to access Fitness+ completely free of charge.

#### Fitness+ Provides Video Workouts on iPhone, iPad, and Apple TV for All Skill Levels

Apple Fitness+ stands as a subscription service that offers guided video workouts on iPhone, iPad, and Apple TV. While there are unique features available for Apple Watch and AirPods Pro 3 users, ownership of these products is not necessary to utilize Fitness+.

Fitness+ workouts can be executed at home or in the gym and are customized for individuals of all skill levels. You’ll discover workouts ranging from a brief 5 minutes to an extensive 45 minutes, including everything in between.

A variety of workout types are available, including:
– Strength
– Core
– Meditation
– HIIT (High-Intensity Interval Training)
– Yoga
– Pilates
– Treadmill
– Cycling
– Rowing, and more

Numerous users consider Fitness+ to be a hidden treasure within Apple’s service offerings, thanks to the exceptional roster of trainers, top-notch production quality, and meticulous execution in every video.

#### How to Obtain Apple Fitness+ for Free

Apple Fitness+ is priced at $9.99/month, but several options allow you to access it for free:

1. **Anytime Fitness Members**: Members receive Fitness+ access at no additional cost.
2. **Wellhub Users**: Users subscribed to a Basic plan or higher enjoy free Fitness+ access.
3. **New Fitness+ Subscribers**: New subscribers can take advantage of three months free when they purchase a new Apple Watch, iPhone, iPad, Apple TV, AirPods Pro 3, or Powerbeats Pro 2.
4. **Family Sharing**: If anyone in your Family Sharing group subscribes to Fitness+, you will receive free access (up to 6 users per subscription).

If none of the above options are suitable, consider the Apple One bundle. Apple One offers several different tiers, with the Premier plan including Apple TV, Apple Music, iCloud+ with 2TB of storage, Apple News+, Apple Arcade, and Apple Fitness+. If you are already paying for multiple services separately, subscribing to Apple One could grant you access to extra services like Fitness+ at no additional charge.

Will you give Apple Fitness+ a try this year? Share your thoughts in the comments.

**The Erosion of Confidence in Consumer Reviews: Grasping the Evolving Landscape**

Consumer reviews have traditionally been a foundation for assessing the quality of applications and tangible products. Historically, the volume of reviews and the average rating offered a trustworthy measure for prospective buyers. Nevertheless, the realm of consumer reviews has changed significantly, resulting in a decrease in their credibility. Below are six primary factors explaining why consumer reviews may not be a dependable source of information anymore.

### Review Farms

Certain developers and e-commerce firms engage in outright deception by using review farms. These entities employ automated systems to download applications or buy products and then produce five-star reviews. Although some of these reviews are readily identifiable due to their generic language—often including phrases such as “great product” or “top app”—more advanced operations utilize artificial intelligence to craft lengthier, seemingly tailored reviews, complicating consumers’ ability to distinguish authenticity.

### Paid Reviews

The trend of compensating individuals to write favorable reviews is on the rise, especially among free applications. In various instances, consumers are encouraged to purchase a product with the assurance of a refund after they submit a five-star review. This method raises ethical dilemmas and distorts the overall rating system, as reviews may not accurately represent authentic user experiences.

### Other Incentives

Beyond direct payments, businesses might provide real purchasers with incentives for writing reviews, such as free subscription durations or discounts on upcoming purchases. This approach can result in biased feedback, as consumers receiving incentives are prone to submitting positive reviews. Furthermore, discounts tend to attract mainly satisfied customers, filtering out any negative commentary.

### Diverting Complaints

Certain apps adopt tactics to ensure that only pleased customers leave reviews. For example, a pop-up might suggest unsatisfied users reach out to customer service instead of posting a review. This strategy effectively curtails negative feedback and fosters a distorted view of customer satisfaction.

### Paid Promotions

Significant corporations, including Apple and Amazon, permit businesses to pay for prominent placement of their applications or products within search outcomes or app categories. This approach not only enhances visibility but also results in an increased number of downloads and reviews, skewing the perceived quality of the product based on review volume alone.

### Review Gating

A less familiar strategy, termed “review gating,” involves companies distributing Net Promoter Score (NPS) surveys to assess customer sentiment. Customers who score the service highly (9 or 10) are prompted to leave public reviews, while those providing lower ratings receive a simple thank-you note without an invitation to review. This tactic guarantees that only the most satisfied customers contribute to public reviews, further skewing the overall perception of the product or service.

### Conclusion

Although consumer reviews can still yield valuable assessments, it is crucial to approach them with skepticism. Critically analyzing reviews and seeking expert evaluations from reliable sources can assist consumers in making more informed choices in a review landscape that is increasingly manipulated.

### The Shure MV88 USB-C Microphone: A Revolutionary Choice for iPhone Users

The Shure MV88 microphone has been a popular accessory among iPhone users aiming for high-quality audio recordings with convenience. Originally designed with a Lightning connector, the MV88 effortlessly connected to iPhones, making it a perfect selection for vloggers and content producers. Nonetheless, with Apple’s shift to USB-C, the MV88 was rendered outdated for several years. Shure has now filled this void with the introduction of the MV88 USB-C model, amplifying its functionality and attractiveness.

#### Improved Audio Quality

Though built-in iPhone microphones have seen considerable enhancements over the years, they still fall short of the audio quality delivered by specialized external microphones. The Shure MV88 USB-C microphone provides exceptional sound clarity and adaptability, making it a favored option for both professionals and hobbyists.

#### Main Features of the MV88 USB-C

The MV88 USB-C microphone is outfitted with a variety of advanced features tailored to diverse recording requirements:

– **Selectable Modes**: Users can select from four distinct modes: stereo, mono cardioid, mono bi-directional, and raw mid-side. This adaptability allows for customized audio capture based on the recording atmosphere and subject.

– **Adjustable Orientation**: The microphone can be positioned to face directly upwards or toward the user, facilitating convenience for selfie-style recordings.

– **Auto Level and Denoising**: For those who prefer a straightforward experience, the MV88 includes auto levels and real-time denoising. The Auto Level Mode continuously fine-tunes the gain for optimal audio levels, while the Real-time Denoiser efficiently reduces background noise.

#### Sophisticated Control Options

For users desiring greater control over their recordings, the MV88 USB-C offers an array of advanced settings. Via the MOTIV Video and MOTIV Audio mobile applications, users can manage:

– **Microphone Gain Control**: Modify the microphone’s sensitivity to fit various recording situations.

– **Five-Band EQ**: Adjust audio frequencies for a more refined sound.

– **Limiter and Compression**: Avoid audio clipping and ensure steady volume levels.

– **High-Pass Filter**: Remove low-frequency noise for clearer recordings.

These features render the MV88 USB-C not merely a plug-and-play device but a thorough tool for audio professionals.

#### Competitive Pricing and Availability

The MV88 USB-C microphone is available for $159, positioning it competitively among other well-known audio solutions, such as wireless lavalier microphones. Unlike wireless systems, the MV88 alleviates concerns over dropouts or interference, delivering dependable audio quality without the implication of visible attachments.

The Shure MV88 USB-C model is presently available for purchase on platforms like Amazon, making it easily accessible for anyone aiming to enhance their iPhone recording abilities.

In summary, the Shure MV88 USB-C microphone signifies a substantial improvement for iPhone users, merging high-quality audio capture with user-friendly features. Whether for casual vlogging or professional audio tasks, the MV88 USB-C is set to fulfill the varied requirements of contemporary content creators.

If you’re aiming to start the new year with a new MacBook, this is an excellent moment to purchase. Recently, Macs have become increasingly budget-friendly – primarily due to Apple’s shift to Apple Silicon. These MacBooks are also better equipped than ever.

Apple’s newest macOS Tahoe update has also terminated support for nearly all Intel Macs (with a few minor exceptions). If you wish to remain on the most current Apple software, now is an ideal time to upgrade.

### M3 MacBook Air

In 2022, Apple unveiled the revamped MacBook Air with a sleeker design, a larger display with narrower bezels, and brought back MagSafe. It is also available in new Starlight and Midnight hues alongside Silver and Space Gray, while Gold is no longer an option. This innovative design was launched with the M2 chip and has persisted since.

**15-inch models with M3 chip:**
– 15-inch MacBook Air with 512GB of storage, 24GB of memory: [$1099 at Amazon](https://amzn.to/489Yepa) ($600 off!)

The 15-inch variant is a fantastic choice if you’re seeking greater unified memory than most individuals, which can be significantly beneficial for multitasking. Conversely, the 13-inch model is a great pick if you want something newer than an M1 MacBook Air while staying closer to a $600 budget.

### M4 MacBook Air

Last March, Apple revealed a refreshed MacBook Air featuring the M4 chip. This device closely resembles its predecessor, with a new Center Stage webcam and a new Sky Blue color replacing Space Gray.

Currently, you can find a $200 discount on the latest MacBook Air models. Apple is said to be developing a new entry-level MacBook with an A18 Pro chip expected to launch within the next year or so – but at these prices, I would honestly opt for the MacBook Air without worrying about any compromises.

**13-inch models with M4 chip:**
– 13-inch MacBook Air with 256GB of storage, 16GB of memory: [$799 at Amazon](https://amzn.to/421Yxj9)
– 13-inch MacBook Air with 512GB of storage, 16GB of memory: [$999 at Amazon](https://amzn.to/4o0M7jn)
– 13-inch MacBook Air with 512GB of storage, 24GB of memory: [$1199 at Amazon](https://amzn.to/3KyKcEp)

**15-inch models with M4 chip:**
– 15-inch MacBook Air with 256GB of storage, 16GB of memory: [$999 at Amazon](https://amzn.to/4i8YJ4T)
– 15-inch MacBook Air with 512GB of storage, 16GB of memory: [$1199 at Amazon](https://amzn.to/4nV3KSp)
– 15-inch MacBook Air with 512GB of storage, 24GB of memory: [$1399 at Amazon](https://amzn.to/4i2wTHe)

### M4 MacBook Pro

Apple revamped the MacBook Pro in 2021, introducing a completely new miniLED display with ProMotion, additional ports (most notably an HDMI port and SD card reader), as well as larger batteries and enhanced thermal efficiency. It also featured a 1080p webcam for the first time.

While the MacBook Pro is not as affordable as the MacBook Airs mentioned, if you desire that exceptional display and the additional ports, there are still some impressive deals available. All models listed below are equipped with M4 Pro and M4 Max chips, delivering the highest performance in a MacBook Pro. If you’re looking for base level silicon, you’ll need to purchase an M5 model.

**14-inch models:**
– M4 Pro MacBook Pro with 512GB of storage, 24GB of memory: [$1749 on Amazon](https://amzn.to/4ckNjcZ) ($250 off!)
– M4 Pro MacBook Pro with 1TB of storage, 24GB of memory: [$2099 on Amazon](https://amzn.to/4pbAMhS)

### M5 MacBook Pro

In October, Apple introduced the new 14-inch MacBook Pro featuring the M5 chip. However, in a break from tradition – it was only released with the base M5. If you’re seeking more power, or a 16-inch model, you’ll need to go for an M4 Pro or M4 Max chip.

M5 is approximately 15% quicker overall compared to the M4. In comparison to M4 Pro, M5 is about 10% slower.

This year, Apple is expected to update most of its iPad collection. The company initiated a new iPad generation with the debut of the M5 iPad Pro in October, and every other iPad in the series will follow suit later this year. These are the latest speculations.

## M4 iPad Air

The first significant iPad release of the year will likely be the upcoming iPad Air model, possibly arriving in March. This will incorporate the M4 chip into the iPad Air, offering another 10-20% increase in performance compared to the M3 chip.

With the launch of the N1 chip and the C1X modem in the M5 iPad Pro, it’s likely that the forthcoming iPad Air will also transition to Apple’s proprietary modem and networking chips. This will facilitate quicker cellular connectivity and support for Wi-Fi 7.

Aside from internal chip advancements, there aren’t many evident enhancements for the M4 iPad Air. Possible but unconfirmed updates could include a 600 nit display (which is currently exclusive to the 13-inch model) and new color variations. A 90 or 120Hz screen would also be a welcome feature.

While OLED has been anticipated for the iPad Air, it most likely won’t debut until 2027 or beyond.

## A19 iPad

Following that, the budget iPad, priced at $349 but frequently available for $299 during sales, is rumored to receive the A19 chip. This enhancement is more than just a specification upgrade, as it will introduce Apple Intelligence capabilities to the budget iPad for the first time.

Like the iPad Air, the budget iPad is also likely to adopt Apple’s proprietary N1 chip and C1X modem.

Personally, I’d really like to see a proper keyboard for the budget iPad, something akin to the Magic Keyboard available for iPad Air and iPad Pro. As it stands, the budget iPad is limited to the Magic Keyboard Folio, which only allows for use on a table, as it requires a kickstand for support.

The iPad is expected to receive the A19 chip sometime in the first half of 2026.

## A19 Pro iPad mini

Lastly, the iPad mini is poised for its first refresh since 2024. This update will likely bring the A19 Pro chip, but it will also present a much larger upgrade… OLED.

This upgrade is anticipated to occur later this year; however, according to Bloomberg’s Mark Gurman, Apple is focusing on the iPad mini to be its next significant product to transition. Apple first introduced OLED to the iPad Pro back in early 2024 with the M4 model, having initially brought it to the iPhone lineup beginning in 2017.

In addition to the OLED and A19 Pro chip, the next iPad mini is reportedly going to incorporate a more water-resistant design, according to Bloomberg.

The iPad mini has not undergone a significant redesign since 2021. Based on these rumors, it appears that Apple has significant plans for the 5-year anniversary of that initial redesign.

## Wrap up

Overall, it’s a relatively quiet year for iPad, excluding the iPad mini.

Looking ahead, Apple intends to integrate a vapor chamber cooling system into the M6 iPad Pro, which is set to launch in early 2027. However, that’s somewhat outside the range of this discussion.

If none of these updates pique your interest and you’re satisfied with the current iPad models, there are currently discounts on the current generation iPad, iPad mini, iPad Air, and iPad Pro ranging from $50-100 off.

# Indie App Spotlight: Backlot – Your Premier Movie Companion

In the ever-growing realm of streaming platforms, figuring out what to watch can often seem daunting. Enter **Backlot**, an inventive app crafted to enhance your viewing journey by merging discovery, watchlists, and streaming data into one ad-free hub.

## Key Features of Backlot

### Discover Feed
At the core of Backlot is its **Discover feed**, which highlights trending films, TV series, and actors. This feature removes the inconvenience of toggling between various streaming services, allowing users to delve into content within a singular interface.

### Universal Search
Backlot also boasts a **universal search** capability, empowering users to locate specific shows and find out where they are available for streaming. This is especially handy given the constant shifts in streaming rights and accessibility.

### Watchlists
Users can curate tailored **watchlists** to bookmark content they intend to watch later. This list syncs effortlessly across all iCloud devices, ensuring that your viewing aspirations are always within reach.

### Reaction Notes
For those who relish reviewing or discussing shows, Backlot provides a feature to record reactions and notes directly within the app. This can be tremendously useful for reviewers and podcasters wanting to capture their insights promptly.

## Download the App
Backlot is accessible for free on the App Store, offering users fundamental features like the Discover feed. For those desiring the complete experience, **Backlot Pro** can be acquired for $2.99 per month, $19.99 per year, or a one-time payment of $75 for lifetime access. The app is compatible with both iPhone and iPad.

In a landscape where streaming alternatives are plentiful yet disorganized, Backlot emerges as a holistic solution for movie and TV show aficionados, simplifying the process of finding and enjoying your next favorite title.