Tag: Source: 9to5mac.com

Apple Executive Declares Major Soon-to-Launch Enhancements for Siri

# Apple’s Siri Update: Progress and Future Enhancements

Apple’s Siri has encountered obstacles in recent months, yet the company remains hopeful about improving the situation. In a recent all-hands meeting, Craig Federighi, Apple’s head of software, offered an optimistic update regarding Siri’s advancements, highlighting a major overhaul of the virtual assistant.

## Craig Federighi’s Update on Siri

In light of Apple’s notable quarterly earnings, worries about the company’s AI projects were apparent among investors. This led to an unusual all-hands meeting at Apple Park, where Federighi spoke to the employees. He remarked, “The efforts we’ve invested in this comprehensive overhaul of Siri have provided us the results we were looking for. This has positioned us to not only deliver what we previously announced but also a significantly larger upgrade than we anticipated. No project is being taken more seriously.”

This comment follows last year’s unveiling of a more individualized version of Siri during the iOS 18 presentation at WWDC, which sought to enhance the assistant using AI technologies. However, Apple encountered challenges in achieving the expected quality, resulting in a shift towards a new architectural strategy for Siri’s development.

## Future Prospects for Siri

Federighi’s comments imply that the forthcoming features for Siri will not only satisfy expectations but also surpass them, indicating a thorough upgrade for the assistant. While Federighi is in charge of Siri’s trajectory, Mike Rockwell is diligently working on the enhancements to secure a resilient future for the assistant.

Current speculation indicates that the expected Siri upgrades are aimed for release alongside iOS 26.4 in the spring of 2026. Nonetheless, Apple has not officially set a definitive timeline, allowing for potential delays.

## Conclusion

The updates from Craig Federighi indicate a renewed dedication to Siri’s advancement, prioritizing the delivery of a more efficient and personalized assistant. As Apple addresses its AI obstacles, the imminent enhancements might be pivotal in reshaping Siri’s capabilities and user experience.

Read More
Google Pixel 10 Teaser Showcases Setbacks in iPhone’s Siri AI Features [Video]

### Google Hints at Pixel 10 with a Nudge at Apple’s Siri Hold-ups

As excitement mounts for the imminent reveal of the Pixel 10, Google has dropped a teaser that skillfully underscores Apple’s persistent challenges with its Siri AI enhancements for the iPhone 16. The 30-second spot, named “Google Pixel 10 | Soon,” was uploaded to the Made by Google YouTube channel and features an instrumental rendition of Dr. Dre’s “The Next Episode,” subtly alluding to Apple’s purchase of Beats by Dr. Dre.

The teaser highlights the Pixel 10 Pro in an elegant Moonstone hue, accompanied by a voiceover that amplifies the sentiment of waiting for features that have been promised but remain unfulfilled. This dig at Apple originates from the company’s announcement at WWDC 2024, where it unveiled major improvements to Siri, such as personal context capabilities and onscreen awareness. These enhancements were anticipated to boost Siri’s functionality by enabling it to access user data and execute in-app tasks. However, these upgrades have been postponed until 2026, causing discontent among users.

The advertisement ends with the slogan “Ask more of your phone,” implying that Google intends to market the Pixel 10 as a more proficient alternative to the iPhone 16. The concluding shot of the teaser displays the Pixel 10, with the event date of August 20, 2025, prominently featured alongside Google’s gradient ‘G’ logo and a link to GoogleStore.com.

This tactical marketing initiative not only highlights the Pixel 10 but also exploits the competitive dynamics between Google and Apple, especially in the field of artificial intelligence and smartphone functionality. As consumers await the formal launch, the Pixel 10 is set to make a notable impression in the smartphone arena, particularly for those in search of advanced AI features without the setbacks tied to Apple’s Siri upgrades.

Read More
The Importance of Apple’s Answers Team: More Influential Than It Seems

**Apple’s New Knowledge, Information, and Answers Team: A Strategic Initiative to Revive Siri**

A recent report from Bloomberg has disclosed that Apple has created a new internal team called the Knowledge, Information, and Answers team. This initiative forms part of Apple’s wider Apple Intelligence strategy aimed at improving its digital assistant, Siri, and tackling its persistent issues.

### The Ongoing Siri Dilemma

Earlier this year, Apple admitted to setbacks in the launch of three major Siri features that were anticipated to enhance its performance. These features comprise:

– **Personal Context**: Allowing Siri to grasp specific user queries, like “When is my mom’s flight landing?”
– **On-Screen Awareness**: Empowering Siri to carry out tasks such as adding an address to a contact card.
– **In-App Actions**: Enabling functions within applications, like editing a photo and integrating it into a note.

The company encountered criticism after it was compelled to retract an advertisement promoting these features, which had not yet been released, and added disclaimers on its website concerning the postponed functionalities. Detractors, including well-known tech commentator John Gruber, voiced their discontent regarding Apple’s management of Siri’s features.

### Apple’s Knowledge, Information, and Answers Team

Headed by Robbie Walker, an executive from the Siri division, the newly created Knowledge, Information, and Answers team is assigned with investigating various internal AI services. The aim is to produce a search experience similar to ChatGPT, which could greatly enhance Siri’s capability to respond to user inquiries.

This initiative is vital as Siri has faced criticism for its constrained ability to provide answers to common questions users face in their everyday lives. For example, many users perceive Siri as insufficient when it comes to delivering simple answers to frequent queries.

### Why This Matters

Siri’s image has been tarnished due to its perceived incompetence in managing fundamental questions. Common inquiries that users may pose include:

– **Shopping & Services**: Questions about return policies, product comparisons, and subscription management.
– **Cleaning & Household**: Queries regarding stain removal, appliance maintenance, and household chores.
– **Life Admin & Organisation**: Requests for document necessities, meal planning, and medication reminders.
– **Tech Tips**: Inquiries related to device management, data recovery, and online security.

Although Siri can respond to some of these questions, its effectiveness often falls short when compared to rivals like ChatGPT and even older models of Alexa. If the Answers team can boost Siri’s capacity to manage these everyday questions, it could greatly enhance user perceptions and satisfaction.

### Conclusion

Apple’s establishment of the Knowledge, Information, and Answers team signifies a strategic move to rejuvenate Siri and restore its standing as a competent digital assistant. By concentrating on delivering precise and relevant answers to typical user inquiries, Apple aspires to elevate Siri’s performance and significance in a progressively competitive market. If successful, this initiative could signify a pivotal moment for Siri, transforming it from a source of annoyance into a beneficial tool for users.

Read More
New Apple TV+ Crime Thriller Starring Denzel Washington Set in NYC: Check Out the Trailer Here

Apple TV+ is preparing for an exhilarating fall season, showcasing a slate of eagerly awaited film premieres. One of the highlight films is “Highest 2 Lowest,” which has recently unveiled its trailer, giving a sneak peek into this Denzel Washington-led crime thriller.

### Highest 2 Lowest: The Upcoming Film Arriving on Apple TV+

Denzel Washington collaborates once again with renowned director Spike Lee for “Highest 2 Lowest,” scheduled to start streaming for Apple TV+ subscribers on **Friday, September 5**. Before its streaming debut, the film will undergo a limited theatrical release beginning August 15, aimed at securing award eligibility.

In “Highest 2 Lowest,” Washington takes on the role of a dominant music mogul whose son is abducted, resulting in a harrowing ransom scenario that prompts ethical dilemmas. The movie draws inspiration from Akira Kurosawa’s timeless crime thriller “High and Low,” but is reinterpreted in a modern New York City backdrop.

The recently released trailer highlights the film’s intense vibe and compelling narrative, increasing excitement among audiences.

After “Highest 2 Lowest,” Apple TV+ will also roll out “The Lost Bus,” starring Matthew McConaughey, just a month later. Moreover, Brad Pitt’s “F1 The Movie” is anticipated to arrive soon thereafter.

Apple TV+ is priced at $9.99 per month and features a rich selection of beloved shows and films, including “Ted Lasso,” “Severance,” “The Morning Show,” “Silo,” and “Shrinking.”

With a robust assortment of films and series, Apple TV+ keeps broadening its range, making it an enticing choice for streaming fans.

Read More
Paid Subreddits Project on Hold as Company Concentrates on Search Engine Advancement

**Reddit’s Paid Subreddits Initiative: Present Situation and Future Outlook**

Reddit, the widely-used social media site, has been considering the idea of paid subreddits, a strategy that could fundamentally alter user interaction with the platform’s content. CEO Steve Huffman confirmed earlier this year that plans for this initiative were underway, but recent comments suggest that the project has been temporarily sidelined.

### Paid Subreddits Scheme

Huffman first hinted at the possibility of paid subreddits last year, though details were limited. He proposed that the launch of paid subreddits could create new use cases and foster the development of exclusive content or private segments on the platform. This notion was broadly seen as a precursor to a paywall for certain subreddit communities.

In a subsequent conversation, Huffman stated that the advancement of paid subreddits is ongoing, remarking, “It’s a work in progress right now, so that one’s coming.” He assured that paid subreddits are among the new features anticipated for future rollout.

### Plans Paused for the Time Being

In spite of the initial excitement around paid subreddits, Huffman has indicated that the initiative is not a current priority for the company. As stated by Engadget, he mentioned that resources are being redirected from various sectors, including the user economy, to reinforce Reddit’s core product. Huffman highlighted the necessity of transforming Reddit into the premier platform for search and enhancing international growth, implying that while paid subreddits remain a viable opportunity, immediate focus will be directed elsewhere.

### Reddit Answers: A Higher Priority

Instead of pursuing paid subreddits, Reddit is emphasizing the development of Reddit Answers, a feature aimed at boosting user engagement and search capabilities. Reports indicate that Reddit Answers has experienced considerable growth, with weekly users rising from 1 million to 6 million within just one quarter. The company intends to broaden this feature globally and integrate it more fully into the core search experience, establishing it as a vital component of the platform.

Huffman pointed out that each week, hundreds of millions of users visit Reddit in search of advice, and the company strives to transform this interest into active participation in its native search. Marketing strategies are also being devised to enhance awareness and adoption of Reddit Answers on a global scale.

### Conclusion

Although the notion of paid subreddits may currently be on hiatus, Reddit’s management remains hopeful about its future. The present focus on improving the core product and expanding features like Reddit Answers signifies a strategic shift aimed at reinforcing the platform’s user base and functionality. As the social media landscape continuously transforms, Reddit’s strategy regarding monetization and user engagement will be closely monitored by both users and industry experts alike.

Read More
Apple Set to Launch Ultra Retina XDR Display for iPhone, Based on Report

### Tandem OLED from M4 iPad Pro in Plans for Future iPhone

As excitement rises for the reveal of Apple’s upcoming iPhone 17 series, a new report from *The Elec* highlights thrilling advancements in display technology for future iPhone iterations. Apple is said to be considering the incorporation of tandem OLED technology, first seen in the M4 iPad Pro, in its next iPhones.

#### The Progression of Display Technology

The M4 iPad Pro was introduced with Apple’s inaugural Ultra Retina XDR display, which Apple described as “the world’s most advanced display.” This technology employs tandem OLED, utilizing two OLED panels to significantly boost brightness and color accuracy.

According to *The Elec*, Apple is presently in talks with display manufacturers LG and Samsung to create these tandem OLED screens for forthcoming iPhones. Although no contracts have been signed yet, Apple intends to commence mass production within the next two years, indicating that the first iPhone equipped with this sophisticated display technology might not arrive until 2028.

#### Advantages of Ultra Retina XDR Display

The Ultra Retina XDR display brings several benefits, including:

1. **Brightness**: The display can achieve up to 1000 nits of full-screen brightness for both SDR and HDR media, with a peak brightness of 1600 nits for HDR.

2. **Color Accuracy**: Tandem OLED technology enables precise management of color and luminance at the pixel level, elevating the overall visual experience.

3. **Responsiveness**: The technology offers sub-millisecond control, leading to improved responsiveness to dynamic content.

These characteristics result in a display that excels not only in brightness and color richness but also in providing enhanced detail in shadows and low-light environments. The prospect of a brighter, more vibrant, and fluid display in future iPhones could transform user engagement and content viewing.

#### Conclusion

Though existing iPhone displays are already remarkable, the advent of tandem OLED technology is set to enhance the visual experience even further. As Apple persists in its innovation, users can anticipate considerable progress in display technology in the upcoming years. What features are you excited to see in the next generation of iPhone displays?

Read More
Spotify Raises Subscription Costs for Numerous Users Worldwide

**Spotify Reveals Price Hike for Ad-Free Music Subscriptions Across Various Markets**

Spotify has officially revealed that it will be raising the price of its ad-free music streaming service in numerous markets worldwide. This choice, shared via an official announcement, suggests that subscribers in different regions will soon receive emails outlining the updates to their Premium subscriptions.

The price changes will impact Premium subscribers in multiple locations, such as South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific area. However, consumers in the United States will not experience a price increase at this moment. The company has mentioned that the details of the price alterations will differ by market, with one example indicating a possible hike of €1 per month.

In the U.S., Spotify had earlier increased the cost of its family plan, which is now $3 more than Apple Music. Presently, Spotify’s individual plan is priced at $11.99 per month, making it $1 more than Apple Music’s base price of $10.99 per month.

A significant difference between the two services is that Spotify provides a free version supported by ads, while Apple Music does not. Furthermore, Spotify includes audiobook listening hours in its paid membership, while Apple Music is noted for its support of higher quality audio streams, a feature that Spotify aims to improve in the future.

As Spotify continues to refine its offerings and pricing strategy, subscribers in the impacted markets should monitor their inboxes for additional information regarding the forthcoming updates to their subscriptions.

Read More
Apple Introduces Innovative Brain-Controlled Technology for iPhone and iPad in Video Showcase

# Apple’s Revolutionary Brain-Controlled Tech for iPhone and iPad

Earlier this year, Apple unveiled initial details of its upcoming plans to incorporate brain-controlled technology for iPhone, iPad, and beyond. Recently, a new video surfaced showcasing the first live exhibition of this groundbreaking technology.

## New Video Showcases iPad User Operating Device with Thoughts

Apple has continually emphasized accessibility across its devices, and this newest initiative is especially advanced. As outlined earlier this spring, iOS 26, iPadOS 26, and additional operating systems will support brain control for users with suitable neural implants.

Reports indicate that Apple is working on methods for Brain-Computer Interfaces (BCIs) to convert brain signals into the ability to select, control, and manipulate interfaces on devices such as the iPhone, iPad, Mac, and Apple Vision Pro. The Synchron BCI, implanted in the brain’s motor cortex, employs a minimally invasive endovascular procedure involving catheter insertion through the jugular vein.

A report from the *Wall Street Journal* highlighted insights from Mark Jackson, an early participant in Synchron’s implant trial who has ALS. In a recently published video, Synchron demonstrated Jackson controlling his iPad entirely with his thoughts.

### The Exhibition

In the video, Mark, a participant in Synchron’s COMMAND study, exhibits how he navigates his iPad home screen, launches apps, and composes messages solely using his mind. This pioneering demonstration features Synchron’s Kurt Haggstrom and Peter Yoo discussing the BCI Human Interface Device (HID) protocol and how the Stentrode™ system enables native, thought-based control of Apple devices.

Jackson is involved in Synchron’s FDA-approved trial for the Stentrode implant, which leverages electrodes to interpret brain signals. As of May, the implant has been successfully placed in ten individuals.

This innovation represents a significant advancement in assistive technology, potentially changing how individuals with mobility challenges engage with their devices, improving their independence and quality of life.

For those interested, you can watch the demonstration video

Read More
Update on the Release Schedule for the iPad Fold

### Apple’s Foldable iPad: The 18.8-Inch Screen and Launch Schedule

As Apple gears up for the much-anticipated iPhone Fold next year, speculations have emerged regarding a foldable iPad boasting an 18.8-inch screen. Nonetheless, the schedule for this product has undergone considerable changes, with recent information indicating a much later launch than earlier forecasts.

#### The Foldable iPad Idea

The concept of a foldable iPad isn’t fresh; reports date back to 2022 when display expert Ross Young mentioned that he had detected signs of a sizable foldable screen within Apple’s supply chain. Initially, there were questions about whether this gadget would be categorized as an iPad or a MacBook, with Young initially favoring the latter. Apple has been investigating the idea of a MacBook featuring a touchscreen keyboard able to operate as a virtual device.

However, as additional details surfaced, analysts started to align on the notion that this device would, in fact, be an iPad. Both Young and fellow analyst Ming-Chi Kuo later validated that the display size would approximate 18.8 inches.

#### Conflicting Launch Timelines

At first, both Kuo and Young predicted that the foldable iPad would hit the market in late 2026. Conversely, Bloomberg’s Mark Gurman gave a more cautious estimation, forecasting a launch in 2028. Gurman envisions the device as an iPad capable of running some Mac applications, yet he does not regard it as a genuine hybrid of the two systems. He anticipates that by 2028, iPadOS will have evolved sufficiently to accommodate macOS apps.

#### Recent Forecasts of a 2028 Release

Heightening the ambiguity, analyst Pu has recently concurred with Gurman’s prediction, now foreseeing a 2028 launch for the foldable iPad. Initially, Pu had hoped for the device to arrive much earlier, but in a recent financial note, he stated that the timeline has experienced a significant shift.

This alteration in expectations has left prospective buyers feeling let down, as enthusiasm for the foldable iPad grows, yet a definitive release date remains elusive.

#### Conclusion

The foldable iPad with an 18.8-inch display signifies a major advancement for Apple, but the pathway to its launch seems more extended than anticipated. With timelines now pushing the release date to 2028, both consumers and tech aficionados will need to remain patient to discover how Apple intends to weave this new technology into its product offerings.

Read More
New Image Unveils the Sleek Design of the iPhone 17 Air Battery

### The iPhone 17 Air: An In-Depth Examination of Its Design and Battery

The iPhone 17 Air is creating considerable excitement as it is expected to be the thinnest iPhone ever created by Apple, with an impressive thickness of around 5.5 mm. This elegant design, however, entails substantial trade-offs, especially regarding camera capabilities and battery performance.

#### Design and Features

The slender profile of the iPhone 17 Air stands out as a primary attraction, drawing in users who value aesthetics and ease of transport. Nevertheless, this design decision has resulted in a decrease in camera functionalities. In contrast to the Pro variants, which include a triple-camera setup, the iPhone 17 Air will feature just a single lens. This compromise may dissuade photography lovers who depend on various lenses for flexibility.

#### Battery Specifications

One of the most notable downsides of the iPhone 17 Air is its battery power. Recent leaks indicate that the gadget will contain a battery with a capacity of 2800mAh. This marks a significant reduction from the 3500mAh capacity offered by last year’s iPhone 16 and iPhone 16 Pro models. For those who prioritize extended battery life, this decrease could be concerning, particularly when compared to the forecasted 5000mAh capacity of the iPhone 17 Pro Max.

#### Recent Developments

Recent photos released by leaker Majin Bu have offered a first glimpse at the actual batteries designed for the iPhone 17 Air. These visuals display the battery next to the one from the iPhone 17 Pro, emphasizing the notable difference in size and capacity. The side-by-side comparison highlights the difficulties Apple encounters in reconciling design with functionality.

#### Conclusion

As the debut of the iPhone 17 Air draws near, prospective purchasers need to balance the enticement of its ultra-thin design against the drawbacks in camera capabilities and battery life. The choice to select this model may ultimately hinge on personal inclinations regarding style versus functionality. Will consumers be ready to forfeit key features for a more streamlined device? Only time will reveal the answer.

Read More