Tag: Source: 9to5mac.com

**iOS 27: Emphasizing AI, Design Revamps, and Performance Boosts**

With the WWDC countdown underway, excitement rises for the introduction of iOS 27. Reports indicate that Apple is focusing on three main goals for this update, which could greatly improve the iPhone experience.

### Major Focus Areas for iOS 27

Recent leaks, particularly from Bloomberg’s Mark Gurman, shed light on Apple’s targeted efforts in the following domains:

1. **Apple Intelligence, encompassing Siri’s Revamp**
2. **Liquid Glass Enhancements**
3. **Bug Resolutions and Battery Upgrades**

Gurman outlined these focal points, suggesting that Apple intends to enhance the Liquid Glass design while also tackling performance challenges through bug resolutions and battery-life improvements. This combined strategy reflects Apple’s dedication to enriching user satisfaction while rolling out new features.

### Significance of These Objectives

Apple’s performance in the AI field has been under scrutiny, especially concerning Siri’s functionalities. The expected revamp of Siri is vital for regaining trust in Apple’s AI initiatives. Past delays in delivering promised features have affected Apple’s standing, making the successful debut of a revamped Siri in iOS 27 crucial.

Liquid Glass, the iPhone’s design aspect, has generally garnered favorable reviews, yet user feedback indicates that there is still room for enhancement. Improvements in this area could resolve existing complaints and further strengthen the design’s success.

Moreover, the significance of bug resolutions and battery upgrades cannot be underestimated, particularly following the issues encountered with iOS 26. Reports suggested that the earlier update negatively impacted battery life, presumably due to bugs introduced with the major visual overhaul. Prioritizing these aspects in iOS 27 could lead to a more reliable and efficient user experience.

### The Road Ahead

Mark Gurman has previously characterized iOS 27 as a potential “Snow Leopard-like” update, highlighting quality enhancements over a multitude of new functions. However, the inclusion of notable progress in AI and design modifications indicates that iOS 27 will not lack new functionalities.

If Apple manages to deliver a more efficient, battery-conserving update alongside substantial upgrades in AI and design, iOS 27 could mark a significant advancement for iPhone users.

### Summary

As we await the official reveal, the focus on AI, design revamps, and performance boosts positions iOS 27 as a potentially game-changing update for the iPhone. Users are invited to share their desired features and changes for the forthcoming release, contributing to the ongoing dialogue about the future of Apple’s mobile operating system.

### Apple Outlines How the App Store Shields Users and Developers

As Apple’s annual developer conference approaches next month, the firm has released an update on the App Store’s role in providing protection for both users and developers. Apple presented a comprehensive summary detailing the measures it employs to safeguard its ecosystem, noting that the App Store now sees more than 850 million weekly users across 175 storefronts.

Apple asserts that this initiative necessitates ongoing enhancements and innovation. In their press statement, the company remarked:

> “With the growth of the digital landscape, malicious entities are continually adapting their strategies, frequently employing deceptive methods to target consumers and legitimate businesses. To stay ahead of these issues, Apple consistently upgrades its multilayered safeguards, using a blend of expert human oversight and cutting-edge machine learning technology to recognize and prevent harmful activities.”

#### Important Data Points from 2025

In 2025, Apple disclosed considerable progress in protecting users and developers, which included:

– **Prevented more than $2.2 billion in potentially fraudulent transactions.**
– **Rejected over 2 million problematic app submissions** to hinder bad actors from propagating harmful software.
– **Blocked 1.1 billion fraudulent customer account creations** through its systems.
– **Deactivated 40.4 million customer accounts** due to fraud and abuse.
– **Cancelled 193,000 developer accounts** over fraud issues and turned down more than 138,000 developer registrations.
– **Identified and blocked 28,000 illicit apps** on pirate storefronts, including malware, pornography apps, gambling apps, and pirated versions of legitimate App Store apps.
– **App Review assessed more than 9.1 million app submissions.**
– **Welcomed over 306,000 new developers** to the platform.
– **Removed nearly 59,000 apps** that were involved in bait-and-switch financial fraud schemes.
– **Rejected over 22,000 submissions** for featuring hidden or undocumented attributes; over 371,000 submissions that duplicated other apps, were identified as spam, or otherwise misled users; and over 443,000 submissions due to privacy infringements.
– **Spotted and prevented nearly 195 million fraudulent ratings and reviews** from being published.

For further information and recent updates on Apple’s efforts concerning the App Store, you can read the complete article [here](https://www.apple.com/newsroom/2026/05/the-app-store-stopped-over-2-point-2-billion-usd-in-fraudulent-transactions-in-2025/).

**Real Madrid: The Burden of Excellence Premieres This Friday on Apple Vision Pro**

Apple is poised to unveil an exhilarating new immersive video titled *Real Madrid: The Burden of Excellence*, premiering this Friday, May 22, exclusively for Apple Vision Pro users. This 20-minute documentary provides a distinct perspective on one of the most legendary football clubs in history, Real Madrid.

Leveraging Apple’s groundbreaking 180-degree immersive video format, known as Apple Immersive, the film fuses exciting on-pitch action with personal interviews featuring prominent players and figures related to the club. The documentary highlights footage recorded during the 2025 Champions League, showcasing star athletes such as Kylian Mbappé, Jude Bellingham, Vinícius Júnior, and Thibaut Courtois.

Apple has indicated that *Real Madrid: The Burden of Excellence* stands as one of its most significant productions to date within the Apple Immersive category. The film was carefully filmed using over 30 Blackmagic URSA Cine Immersive cameras across a five-day span, guaranteeing a premium viewing experience.

The trailer for the documentary can be viewed [here](https://www.youtube.com/watch?v=1yTXr5bX2wQ).

Early viewers have commended the film for its adept use of immersive technology, specifically highlighting that the vibrant nature of sports translates remarkably well in this format. The blend of enthralling gameplay and personal interviews crafts an engaging narrative that resonates with both die-hard football fans and casual viewers alike.

For those possessing the Vision Pro, *Real Madrid: The Burden of Excellence* will be accessible for free in the Apple TV app starting this Friday. This release is expected to further enrich the viewing experience for sports lovers and exemplify the possibilities of immersive storytelling in sports media.

As Apple continues to broaden its offerings in immersive video, fans are invited to share their opinions on their favorite Apple Immersive videos in the comments section.

**The Misleading Actions of Data Brokers and AI Firms: A Privacy Study Summary**

An alarming privacy study has unveiled deceptive methods utilized by data brokers and AI firms that deliberately confuse consumers attempting to withdraw consent for the sale of their personal data. An examination of the opt-out procedures of 38 prominent data-gathering organizations, including renowned companies such as Google, Meta, and OpenAI, revealed a variety of misleading strategies designed to hinder consumer attempts to safeguard their privacy.

Data brokers gather personal data from numerous sources, including app creators, websites, and public data extraction. This data is then compiled and sold to corporations, frequently resulting in unsolicited messages and targeted advertisements. The study noted that numerous companies employ misleading opt-out forms that do not truly permit users to stop the sale of their data. Common strategies include:

– **Opt-out forms that do not effectively support genuine opt-out requests.**
– **Links to opt-out procedures obscured in fine print or missing from main pages.**
– **Consumers being guided through multiple forms to fulfill a single request.**
– **Demands for users to set up accounts or subscribe before they can withdraw consent.**

Among the examined companies, major technology players were found to be participating in these tactics. For example, OpenAI’s opt-out form fails to present a clear option for opting out of data sales and instead provides a feature to erase personal information from ChatGPT responses, which does not tackle the core data concerns.

A spokesperson for OpenAI mentioned that while the firm does not market user data, it does share limited information with marketing partners for targeted advertising, resulting in confusion about their data management practices.

The audit also indicated that people-search brokers, such as Spokeo and Whitepages, were particularly problematic, offering no viable means for consumers to opt out of data sales. Instead, these firms present a painstaking process for removing individual listings while providing no guarantee that the data will not be resold in the future.

The results of this study accentuate the critical need for comprehensive federal privacy legislation in the United States, similar to Europe’s General Data Protection Regulation (GDPR). As data brokers continue to function with minimal regulation, consumers remain at risk of having their personal information exploited.

In summary, the misleading actions of data brokers and AI firms reveal a significant deficiency in consumer privacy safeguards, highlighting the urgent need for regulatory reforms to protect individuals’ personal data in an increasingly digital landscape.

**Steve Jobs in Exile: The Unseen Narrative of NeXT and the Transformation of an American Visionary**

This week saw the release of *Steve Jobs in Exile: The Unseen Narrative of NeXT and the Transformation of an American Visionary*, written by Geoffrey Cain. The book offers a thorough examination of the frequently neglected years in Steve Jobs’ life, especially during his stint at NeXT, after his exit from Apple.

**An In-Depth Look into Jobs’ Wilderness Years**

Cain’s work stems from extensive research and conversations with 111 people who were intimately connected with Jobs during this time. Insights from NeXT cofounders, Pixar figures, and former Apple executives enhance the story, unveiling aspects that have largely gone unreported. The book’s framework is split into three sections, consisting of 28 chapters and an epilogue, alongside contributions from prominent individuals like Dan’l Lewin and Ed Catmull.

**Merging Technical Depth and Readability**

A notable strength of *Steve Jobs in Exile* is its capacity to convey technical concepts without distancing readers who may not be well-versed in technology. Cain expertly handles intricate subjects, like object-oriented programming and the complexities of WebObjects, ensuring that the narrative stays captivating and easy to grasp.

**Revisiting Themes of Technology and Leadership**

The book highlights the similarities between the obstacles encountered during Jobs’ tenure at NeXT and current challenges in the tech landscape. Themes such as the charm of American innovation, the progression of development methodologies, and the moral quandaries linked to technology reverberate throughout the text. Cain depicts Jobs as a complex leader—both vengeful and altruistic—providing a layered portrayal of his persona that transcends the usual mythology.

**Clearing Up Misunderstandings**

*Steve Jobs in Exile* also aims to dispel myths surrounding Jobs and the chronicles of Apple and NeXT, particularly those spread by dramatizations in film and media. By presenting fresh anecdotes and viewpoints, Cain enhances the reader’s grasp of Jobs’ impactful legacy.

**Conclusion**

In summary, *Steve Jobs in Exile* stands as an important addition to the literature regarding Steve Jobs and the technology sector. It not only illuminates a crucial phase in Jobs’ life but also encourages readers to contemplate the continuous advancement of technology and leadership. The book is available for purchase on Amazon, and audiences can delve deeper into insights in the latest *Apple @ Work Podcast* episode featuring Geoffrey Cain.

### The Emergence of Device Continuity: Apple’s Handoff and Google’s Continue On

The allure of Apple devices has consistently blended hardware excellence with software capabilities, with the broader ecosystem playing a crucial role. Essentially, the value of Apple devices increases when you possess multiple items from their range.

Handoff exemplifies this perfectly. You can start a document on your Mac, effortlessly continue on your iPad, and then make final adjustments on your iPhone. Google is now replicating this feature in Android 17 through a new function named Continue On.

#### Continue On: Connecting the Android Ecosystem

Google’s Continue On enables users to initiate an Android application on one device and switch to another within their Android ecosystem, continuing the user experience they commenced. This feature will allow activities from one Android device to appear on other devices linked to the same account.

The initial deployment of Continue On will be restricted. Google mentions that it is intended to operate bidirectionally but will “initially” only work between Android smartphones and tablets. For instance, an activity from your phone will be visible on your tablet in the dock, allowing users to access the same document in Google Docs from their tablet via a “handoff” suggestion.

#### The Competitive Arena: Apple vs. Android

The history of Android replicating Apple features dates back to the very first Android smartphones, with Steve Jobs notoriously voicing his concerns about the resemblances to the iPhone. Since that time, the exchange of features has occurred bidirectionally. Android has mimicked iOS features, while Apple has incorporated innovations that were first introduced on Android.

While some analysts express indignation on behalf of Apple, the truth is that this rivalry serves the users of both platforms well. It compels both Apple and Google to push for further innovation, avoiding stagnation.

In the sphere of AI features, Apple users will gain directly from Google’s advancements, as numerous Apple Intelligence capabilities will be powered by Gemini models. Looking ahead, there is optimism that Apple will create its own AI models, promoting competition that stimulates progress.

In summary, the launch of functionalities like Continue On showcases the continuous development of device continuity across platforms, ultimately enriching user experience and promoting innovation within the tech sector.

**Jamf Names Beth Tschida as New CEO: A Milestone Leadership Shift**

Jamf, a leading entity in Apple device management, has declared the selection of Beth Tschida as its new Chief Executive Officer (CEO), effective immediately. Tschida, who has been a part of the company since 2018, previously held the position of Chief Technology Officer (CTO) and is the first woman to steer Jamf in its more than 20-year journey. She takes over from John Strosahl, who played an integral part in the company’s transition from public to private ownership after its acquisition by Francisco Partners in January 2026.

Tschida’s path at Jamf commenced in 2018 when she joined as Senior Vice President of Engineering. Her guidance and foresight led to her ascendancy to CTO in 2022, during which she greatly broadened Jamf’s security product offerings. At present, security products represent over 30% of Jamf’s overall business, underscoring her influence on the company’s strategic trajectory.

Brian Decker, Partner and Co-Chief Investment Officer at Francisco Partners, voiced confidence in Tschida’s leadership skills, stating, “Beth has showcased precisely the type of leadership Jamf requires for its forthcoming growth phase. Her technical expertise, operational rigor, and strategic insight position her as the ideal leader to propel Jamf forward.” Decker highlighted Tschida’s significance in harnessing opportunities in Apple enterprise management and security.

Looking to the future, Tschida has expressed a strong emphasis on the implementation of artificial intelligence (AI) in device management. She disclosed that Jamf is actively working on AI-powered management features that will enable devices to manage themselves within set parameters. Additionally, Jamf intends to open its platform to external developers, fostering the development of AI tools that can elevate its services.

John Strosahl, the previous CEO, voiced his endorsement for Tschida, stating, “Beth and I have collaborated for over seven years, and I am confident she is the right individual to guide Jamf into its next phase.” He underscored the company’s robust position and reaccelerating growth, attributing these successes to Tschida’s pivotal role.

The shift to private ownership has afforded Jamf the latitude to pursue its new AI agenda without the pressures of quarterly earnings discussions. This strategic transition presents an array of opportunities for device management vendors to enhance their services beyond fundamental Mobile Device Management (MDM) protocols.

As Jamf embarks on this new chapter under Tschida’s leadership, the industry will be watching intently to see how its products evolve and respond to the shifting dynamics of technology and security.

**9to5Mac Daily: Your Go-To Source for Daily Apple News and Insights**

In the rapidly evolving tech landscape, keeping abreast of the latest updates is vital, particularly for Apple fans. 9to5Mac Daily delivers an easy means to get up to speed on the day’s key headlines, concentrating on Apple devices, software advancements, and market trends.

**Podcast Availability**

Audiences can access the 9to5Mac Daily podcast on multiple platforms, such as [iTunes](https://podcasts.apple.com/us/podcast/9to5mac-daily/id1331816080), Apple’s Podcasts app, [Stitcher](https://www.stitcher.com/podcast/9to5mac-daily), [TuneIn](https://tunein.com/radio/9to5Mac-Daily-p1089524/), [Google Play](https://play.google.com/music/m/I5d4dzs7dauazmfxvvrynyiuram?t=9to5Mac_Daily), and via a [dedicated RSS feed](https://feedpress.me/9to5macdaily) for Overcast and similar podcast apps. New installments are produced every weekday, guaranteeing that subscribers receive up-to-date information.

**Sponsored Content**

9to5Mac Daily is supported by Bitwarden, a secure and open-source password management tool that provides end-to-end encryption and smooth autofill across devices. This collaboration underscores the significance of security in today’s digital environment, facilitating safer password management for users.

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Listeners can back the podcast by joining 9to5Mac Daily Plus, which presents an ad-free experience along with exclusive content. This subscription option elevates the listening experience for dedicated fans of the show.

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The 9to5Mac team invites listener interaction. Supporters can express their opinions by emailing [[email protected]](mailto:[email protected]) or by reviewing the podcast on platforms like [Apple Podcasts](https://geo.itunes.apple.com/us/podcast/id1331816080?at=10laZc&pt=11l8808) and [Overcast](https://geo.itunes.apple.com/us/app/overcast/id888422857?mt=8&at=10laZc&pt=11l8808). This input aids in enhancing the show and expanding its audience.

**Conclusion**

For those eager to remain updated on Apple and tech news, 9to5Mac Daily is an indispensable resource. With its user-friendly format, captivating content, and community-oriented approach, it remains a favorite choice among tech aficionados. Whether commuting, working out, or unwinding at home, tuning into 9to5Mac Daily guarantees you stay informed of the latest changes in the Apple ecosystem.

**Discord Introduces End-to-End Encryption for Voice and Video Calls**

Discord, the widely-used communication platform, has officially launched end-to-end encryption (E2EE) for all voice and video calls across its various platforms, such as desktop, mobile, web, and console. This important improvement in privacy and security follows a protracted development phase that originated with the company’s privacy initiatives revealed in 2023.

### The Path to Encryption

The path to the implementation of end-to-end encryption has been intricate for Discord. In the summer of 2023, the company commenced trials with E2EE but encountered difficulties related to sustaining low latency and high-quality audio and video. Given Discord’s dependence on a large network of servers, ensuring uninterrupted communication across various devices was a primary focus.

After a year of development, Discord unveiled the protocol designated for E2EE, named DAVE, and initiated a gradual transition process. This transition is now complete, establishing E2EE as the standard for all voice and video calls on the platform, with the exception of stage channels.

### Key Attributes of Discord’s E2EE Rollout

1. **Default Encryption**: End-to-end encryption is now the default configuration for all voice and video calls, indicating that users do not need to take any additional steps for enhanced security.

2. **Broad Platform Support**: Discord’s framework is distinguished by its capacity to support an extensive array of devices in a single call. Users can connect through laptops, smartphones, gaming consoles, or web browsers, while enjoying high-quality, low-latency communication. The DAVE protocol has been crafted to cater to this variety, making it one of the most versatile E2EE implementations on the market.

3. **Finalization of Migration**: While E2EE is now standard, Discord has acknowledged that some legacy code still permits unencrypted messaging. The company is currently working on eliminating this fallback option to guarantee that all communications remain secure.

4. **Stage Channels Exclusion**: It is essential to highlight that stage channels, which are tailored for broadcasting to larger audiences rather than private conversations, are exempt from the E2EE rollout.

### Conclusion

Discord’s rollout of end-to-end encryption signifies a pivotal advancement in bolstering user privacy and security on the platform. With this enhancement, users can engage in conversations with assurance, knowing that their voice and video communications are safeguarded from unauthorized access. As Discord persists in refining its offerings, the elimination of unencrypted fallback options will further reinforce its dedication to user security.

WhatsApp users will soon have the opportunity to configure disappearing messages to disappear after the recipient has viewed them. Here are the specifics.

### Burn after reading

As noted by WABetaInfo, the latest beta version of WhatsApp on TestFlight features a new option for disappearing messages that allows users to set them to disappear after the recipient has read them.

With the introduction of the “After reading” option, WhatsApp enhances the privacy of disappearing messages. When users set the message timer, they can opt for their messages to vanish once they are viewed. However, any unread messages will automatically disappear after a default period of 24 hours. Users opting for this feature can also set a timer for “After reading.” They can select to have their messages disappear 5 minutes, 1 hour, or 12 hours after the recipient reads them.

Notably, the “After reading” feature currently appears within WhatsApp’s “Default message timer” option, despite functioning differently from the established time-based choices like 24 hours, 7 days, and 90 days.

WABetaInfo mentions that the “feature is available to select beta testers,” while acknowledging that “a limited number of users might also have access to test the feature via the version available on the App Store.”

According to WhatsApp, disappearing messages can be activated for either specific chats or set as the default for all new chats, serving as both an additional privacy feature and a means to conserve storage on the device. More information about WhatsApp’s disappearing messages feature can be found here.

Returning to WABetaInfo’s findings, the feature is also accessible in WhatsApp’s Android beta, indicating it may be nearing a wider rollout.

To read WABetaInfo’s report, follow this link.