Tag: Source: 9to5mac.com

### Today’s 9to5Toys Lunch Break: Tech Bargains and Savings

In this edition of 9to5Toys Lunch Break, we showcase some of the top tech bargains currently available, featuring substantial price reductions on the newest MacBook Pro models, Apple Watch accessories, and more.

#### Best New 2026 M5 Pro MacBook Pro at $149 Off

The 2026 M5 Pro MacBook Pro is now offered at an impressive discount. The 14-inch version with 24GB of RAM and a 1TB SSD can be yours for **$2,049.99**, down from the usual **$2,199**. This offer represents the lowest price seen on Amazon since its launch in early March.

For those open to open-box alternatives, units can be found for **$1,914.99**, which is **$284 off** the retail price and includes a one-year Apple warranty.

**Notable Features of the M5 Pro MacBook Pro:**
– Cutting-edge speed and robust on-device AI capabilities.
– All-day battery longevity and a breathtaking Liquid Retina XDR display.
– Improved GPU performance with a Neural Accelerator for expedited AI tasks.

#### Apple Watch Sport Bands Priced at Just $15

Alongside MacBook offerings, Apple Watch Sport Bands are now available for **$15**, reflecting a **69% discount** from the original **$49**. These bands are offered in various colors and sizes, compatible with multiple Apple Watch models.

#### Nomad Leather iPhone 17 Pro/Max Cases at 20% Off

Nomad is providing **20% off** its leather cases for the iPhone 17 Pro and Pro Max. Each purchase comes with a **FREE screen protector**, presenting a perfect chance to stylishly safeguard your device.

#### More Deals on Accessories and iPads

– **Current-Generation iPad**: The least expensive iPad is back down to **$299**, available in all four colors.
– **M4 iPad Air Discounts**: The M4 iPad Air range is experiencing price reductions of up to **$100**.

These offers represent some of the finest prices on popular tech items, making it a fantastic moment to upgrade or acquire new accessories.

### The Necessity for Enhanced Weather Updates from Siri

In recent conversations regarding the capabilities of Apple’s Siri, a particular feature request has surfaced that reveals a notable deficiency in the voice assistant’s weather reporting abilities. While Siri delivers sufficient weather updates for locations such as Cupertino, California, users in other regions, especially those with unique weather patterns like London, find the details inadequate.

#### The Significance of Detailed Weather Information

For numerous users, particularly those residing in areas recognized for their erratic weather, knowing whether to bring an umbrella or don a raincoat is vital. The current standard reply from Siri concerning the weather usually encompasses temperature predictions but frequently excludes the chances of precipitation. This gap necessitates follow-up inquiries, which can be irritating for users who anticipate a more thorough report.

For example, when inquiring Siri about the weather, a common response might be:

> “Expect cloudy skies today. The high temperature will be 12 degrees and low will be seven.”

Although this information is helpful, it does not clarify if rain is anticipated, leading to additional questions such as:

> “Is it going to rain today?”

The answer to this follow-up often indicates that rain is indeed approaching, causing users to question why this important detail was not included in the initial response.

#### The Argument for Global Weather Awareness

This scenario highlights a broader concern: Siri’s weather reporting seems primarily customized to the climate of California, overlooking the varied weather conditions encountered in other regions of the globe. For inhabitants of cities like London or Seattle, where rain is a common phenomenon, having prompt access to precipitation information is crucial for everyday planning.

Apple’s voice assistant should acknowledge that weather events differ greatly across various locales. By improving Siri’s capability to deliver comprehensive weather reports that encompass the likelihood of rain, users can make more informed decisions regarding their clothing and daily routines.

#### Conclusion

In conclusion, the appeal for enhanced weather reporting from Siri is not just a matter of convenience; it signifies a requirement for a more user-focused approach to voice assistant technology. By recognizing the diverse weather patterns experienced worldwide and integrating pertinent information into its reports, Apple can substantially elevate the user experience for Siri, rendering it a more dependable assistant for all users, irrespective of their location.

Apple has experienced a notable year for product introductions already, but later this year, the Apple Watch Ultra 4 is anticipated to launch with four speculated new features.

## #1: Innovative Health Sensors

Last summer, Digitimes indicated through supply chain sources that this year’s Apple Watch Ultra 4 is predicted to double the amount of sensor components. Some of these novel sensors might be connected to the potential inclusion of Touch ID. Apple regularly enhances its suite of health sensors in the Apple Watch. The new sensors are expected to reduce dependence on algorithmic data interpretation, possibly resulting in improved health data, enhanced performance, and better battery life. While Apple has been developing blood sugar monitoring, this capability is not projected to debut this year.

## #2: Changes in Industrial Design

Digitimes also noted that the upcoming Apple Watch Ultra 4 will showcase modifications to its exterior design. The level of these design updates remains unclear. There have been speculations of a significant overhaul, but recent reports suggest that the revisions might not be as comprehensive as initially believed. Previous plans for a larger model featuring microLED technology may have altered due to the unavailability of this new display tech.

## #3: Touch ID

Macworld’s Filipe Espósito uncovered indications in leaked Apple code suggesting that Touch ID is under consideration for the 2026 Apple Watch iterations. The code references support for “AppleMesa,” which serves as Apple’s internal name for Touch ID. Although specific details regarding hardware implementation were not disclosed, it is feasible that Touch ID could be incorporated into the side button, Digital Crown, or Action button. This feature could lessen the necessity for passcode inputs and offer a more convenient method for authenticating Apple Pay and other functionalities.

## #4: Improvements in Power Efficiency

As per Digitimes, the new Ultra model is projected to experience notable enhancements in power efficiency, potentially owing to a new S-class chip or advancements linked to the newly introduced sensors. The Apple Watch Ultra 3 witnessed battery life improvements, and similar upgrades could be anticipated with the Ultra 4. There is a possibility for battery enhancements via efficiency gains, or Apple may choose to decrease the battery size while retaining the same battery longevity.

## Summing Up the Rumored Features of Apple Watch Ultra 4

With the anticipated debut of the Apple Watch Ultra 4 in early September, more leaks and speculations are likely to arise. Present expectations indicate that the Ultra 4 may bring enhancements in vital domains like health, design, and battery longevity.

Which new features do you wish for the Apple Watch Ultra 4 to include?

### ChatGPT and Google Meet Now Accessible in Apple’s CarPlay

CarPlay has undergone remarkable changes over the years, and the recent launch of two prominent applications—ChatGPT and Google Meet—highlights an exciting advancement for users. These applications are not only favored on the iPhone but also indicate a rising trend of incorporating sophisticated features into the CarPlay framework.

#### The Growth of CarPlay

CarPlay, Apple’s in-car interface, has been improving the driving experience by enabling users to connect their iPhones effortlessly to their automobiles. With the rollout of CarPlay Ultra and the latest updates in iOS 26, including iOS 26.4, Apple has been diligently enhancing the platform. These updates have brought forth new functionalities and capabilities, opening avenues for third-party developers to design groundbreaking applications suited for the driving context.

#### New Additions: ChatGPT and Google Meet

The introduction of ChatGPT signifies the debut AI chatbot application on CarPlay, following the introduction of support for conversational voice applications in iOS 26.4. This application enables users to engage with OpenAI’s assistant via a voice-only interface, ensuring safety during travel. Users can inquire, obtain information, and receive help without having to divert their hands from the wheel or their eyes from the road.

Conversely, Google Meet allows users to engage in video calls directly through the CarPlay interface. It lets users join meetings with a mere touch and view their upcoming agendas while keeping their focus on driving by facilitating audio-only calls. This feature is especially useful for professionals who require connectivity while on the go.

#### Popularity and Significance

Both ChatGPT and Google Meet rank among the most downloaded applications in the App Store. Currently, ChatGPT occupies the #1 spot for free apps in the US, while Google Meet stands at #43, outpacing other well-known applications like YouTube and Venmo. This trend underscores an increasing interest from developers in fine-tuning their applications for CarPlay, potentially leading to more inventive solutions in the future.

#### The Outlook for CarPlay

The emergence of these applications indicates a revitalized interest in CarPlay development from third-party developers. With Apple proactively enhancing the platform, there is a hopeful outlook that additional applications will surface, addressing the demands of drivers. The trial of a redesigned WhatsApp CarPlay application further reflects this trend.

As CarPlay continues to advance, the incorporation of AI and communication tools such as ChatGPT and Google Meet will likely improve the driving experience, making it safer and more efficient. The prospects of Siri’s AI enhancements in forthcoming iOS iterations bring another layer of anticipation for the future of the CarPlay ecosystem.

#### Conclusion

The integration of ChatGPT and Google Meet into CarPlay marks a notable progression in the incorporation of technology into the driving experience. As Apple persists in innovating and refining CarPlay, partnerships with third-party developers will likely result in a broader range of applications that prioritize safety and convenience for drivers.

**Apple’s Half-Century Celebration: A Gathering of Innovators**

In 2011, Tim Cook assumed the role of Apple CEO, signaling a notable change in the company’s management. One of his initial significant actions was to let go of Scott Forstall, a key player in the organization and a close ally of the late Steve Jobs. This decision was perceived as a crucial turning point in Apple’s shift from Jobs’ visionary guidance to Cook’s more pragmatic leadership style.

Thirteen years later, the environment at Apple has transformed considerably. Recently, various former officials from the Jobs era, including Forstall, were seen at Apple Park during the festivities for the company’s 50th anniversary. This gathering united some of the most impactful personalities from Apple’s past, highlighting the enduring influence of their efforts.

Among the distinguished guests were Jon Rubinstein, Ron Johnson, and Bertrand Serlet. Rubinstein was vital in creating celebrated products such as the iMac and iPod before departing Apple in 2006. Johnson, recognized for his collaboration with Jobs in launching Apple’s retail outlets, left in 2011 and had a brief stint as JCPenney’s CEO. Serlet, who exited Apple in 2011, played a key role in Mac software engineering, a position now occupied by Craig Federighi.

The reunion of these crucial figures emphasizes the lasting legacy of Steve Jobs and the foundational work accomplished during his leadership. The celebration was not merely a sentimental gathering but also a reflection of the innovative ethos that has characterized Apple over the last fifty years.

The event included a performance by Paul McCartney, infusing a sense of musical nostalgia into the celebration. As former executives and current leaders interacted, it became evident that the culture of innovation and creativity fostered by Jobs still thrives within the company.

Apple’s 50th anniversary acts as a reminder of its extraordinary journey and the visionaries who have shaped its trajectory. The attendance of these former executives at such a significant milestone highlights the value of collaboration and the shared history that has driven Apple to its present position as a technology frontrunner.

# Apple’s Services and the Worth of Apple One

Apple has broadened its ecosystem past hardware to encompass a wide array of services that address numerous preferences and requirements. Ranging from music streaming to workout programs, Apple provides a collection of services aimed at improving user interaction and satisfaction.

## Apple’s Services

Here’s a concise summary of the services presently available from Apple:

– **[Apple Music](https://apple.co/48lJx2o)**: A music streaming service that offers access to more than 100 million tracks.
– Price: $10.99 per month

– **[Apple TV](https://apple.co/4qXELj0)**: Grants access to popular television programs and films, including favorites like [Ted Lasso](https://apple.co/3FFS9Fc) and [Severance](https://apple.co/484OQly).
– Price: $12.99 per month

– **[Apple Fitness+](https://apple.co/4pm7D34)**: A virtual fitness platform that provides video workouts across 12 distinct workout categories.
– Price: $9.99 per month

– **[Apple Arcade](https://apple.co/3XAbEEZ)**: A subscription service featuring over 200 games without in-app purchases or advertisements.
– Price: $6.99 per month

– **[Apple News+](https://apple.co/4i7bY7v)**: Provides access to leading stories, publications, daily puzzles, and comprehensive recipes.
– Price: $12.99 per month

– **[iCloud+](https://www.apple.com/icloud/)**: Delivers cloud storage alternatives, including features like iCloud Private Relay and Custom Email Domain.
– Price: $0.99 per month (50GB), $2.99 per month (200GB), $9.99 per month (2TB)

## Apple One Packages

To simplify access to its offerings, Apple provides the **[Apple One bundle](https://apple.co/4oNyZza)**, which merges several subscriptions at a reduced price. There are three levels available:

### Apple One Individual (Save $12/month)
– Services Included:
– Apple TV
– Apple Music
– Apple Arcade
– iCloud+ with 50GB of storage
– Total if bought individually: $31.96
– Price: $19.95

### Apple One Family (Save $14/month)
– Services Included (can be shared with up to five individuals):
– Apple TV
– Apple Music
– Apple Arcade
– iCloud+ with 200GB of storage
– Total if bought individually: $39.96
– Price: $25.95

### Apple One Premier (Save $32/month)
– Services Included (can be shared with up to five individuals):
– Apple TV
– Apple Music
– Apple Arcade
– Apple Fitness+
– Apple News+
– iCloud+ with 2TB of storage
– Total if bought individually: $69.94
– Price: $37.95

## Is Apple One Beneficial for You?

Assessing the value of Apple One is contingent on your consumption of Apple services. If you already have subscriptions to services like Apple TV and Apple Music, transitioning to **[Apple One Individual](https://apple.co/4oNyZza)** can result in notable savings while offering extra perks like larger iCloud storage and access to Apple Arcade.

Prospective subscribers should review their current subscriptions and contemplate the bundled services. Numerous users may discover that Apple One offers an economical means to access various services, particularly if they have been considering a new subscription.

Apple TV, for example, consistently increases its value by introducing new content and features, rendering the Apple One bundle an appealing choice for individuals interested in streaming services.

In summary, Apple One offers an attractive option for users aiming to consolidate their subscriptions and cut costs while enjoying a range of services.

### Apple TV’s “Monarch: Legacy of Monsters” Makes Nielsen Chart Entrance

Apple TV has made a significant debut on the Nielsen chart for streaming originals in the United States with the second season of “Monarch: Legacy of Monsters.” This achievement is notable for the platform, which has historically faced challenges in maintaining a steady presence in the competitive streaming space dominated by larger entities like Netflix.

#### Performance Summary

The second season of “Monarch: Legacy of Monsters” launched on the Nielsen chart at position 10, accumulating 467 million minutes viewed from March 2 to March 8. This performance is particularly remarkable given that the series did not appear on the Nielsen chart during its initial season in 2023. The surge in viewership indicates an increasing interest in the Godzilla universe series, which has been further supported by Apple’s choice to greenlight a spin-off focused on Lee Shaw’s character, played by Wyatt Russell.

#### Contextual Background

The most recent appearance of an Apple TV show on the Nielsen chart was around three months ago, during the holiday season, when “Pluribus” attracted attention. The occasional showings of Apple TV titles on this chart emphasize the difficulties the platform encounters in gaining traction in a saturated market.

#### Current Streaming Environment

The Nielsen chart for the week of March 2 showcases a robust selection, with Netflix leading the upper tiers. “Bridgerton” tops the list with an impressive 1,986 million minutes viewed, followed by other hit titles such as “The Night Agent” and “Love is Blind.” The complete top 10 list includes:

1. Bridgerton (Netflix)
2. The Night Agent (Netflix)
3. The Pitt (HBO Max)
4. Love is Blind (Netflix)
5. Paradise (Hulu)
6. Young Sherlock (Amazon Prime Video)
7. The Dinosaurs (Netflix)
8. The Lincoln Lawyer (Netflix)
9. Veronica Mars (Hulu and Netflix)
10. Monarch: Legacy of Monsters (Apple TV)

#### Prospective Outlook

As “Monarch: Legacy of Monsters” progresses through its second season, with episode 6 premiering today and four additional episodes to follow before the season finale on May 1, it remains to be seen if the show can uphold its position on the Nielsen chart. The rising viewership may signify a positive trajectory for Apple TV, particularly as it aims to broaden its subscriber base.

#### Subscriber Analysis

Apple does not release subscriber totals for Apple TV, which is available in over 100 countries. Nevertheless, Eddy Cue, Apple’s senior vice president, has previously indicated that the service has “significantly more” than the widely estimated 45 million subscribers. This remark suggests a potentially larger audience than analysts have acknowledged, which could be crucial for the platform’s future growth.

#### Final Thoughts

The launch of “Monarch: Legacy of Monsters” on the Nielsen chart represents a hopeful advancement for Apple TV as it maneuvers through the competitive streaming landscape. With ongoing investments in original programming and strategic growth, Apple TV might boost its visibility and subscriber interaction in the upcoming months.

# Apple Ads Platform API: Shifting from Campaign Management API

Apple has revealed its plans to shift from the current Campaign Management API to a new Ads Platform API, highlighting a crucial transformation for developers and marketers using Apple Ads. This article details the essential aspects of this shift and its implications for users.

## What is the Apple Ads Platform API?

Apple Ads is the advertising platform created by Apple, aimed at assisting developers and marketers in promoting their applications throughout the App Store. At present, Apple Ads features a web-based interface along with the Campaign Management API, which is currently in its fifth iteration. This API permits programmatic control of advertising campaigns, allowing users to construct, oversee, and monitor their advertising initiatives efficiently.

Nonetheless, Apple has announced that the Campaign Management API will be decommissioned on January 26, 2027. This modification is part of a larger strategy aimed at improving the advertising experience, which includes the incorporation of Apple Maps ads alongside App Store ads through the new Ads Platform API.

## Key Details of the Shift

In a recently published preview guide titled [Apple Ads Platform API Preview Release Notes](https://developer.apple.com/documentation/apple_ads/apple-search-ads-campaign-management-api-5), Apple has shared extensive information about the transition. The company stresses the necessity of migrating to the new API promptly to prevent interruptions and to leverage the enhanced capabilities it provides.

### Important Points to Remember:

– **End Date**: The Campaign Management API v5 will stop functioning on January 26, 2027.
– **Migration Advice**: Users are urged to transition to the new Ads Platform API soon to guarantee a seamless switch and to take advantage of new functionalities.
– **Post-Deadline Consequence**: Following the end date, the current API will be completely inactive, hindering users from managing campaigns or utilizing reporting tools.

## New Features and Functionality

The new Ads Platform API is set to deliver various new features and improved functionalities when compared to the existing Campaign Management API. Apple has provided examples in the preview documentation to demonstrate how the new API stands apart and the advantages it offers to developers and marketers.

## Conclusion

The shift to the Apple Ads Platform API signifies a substantial advancement in Apple’s advertising solutions. Developers and marketers should get acquainted with the new API and start planning their migration to ensure they can continue to manage their advertising campaigns effectively without disruption.

For additional information about the Apple Ads platform and to view the new documentation, visit [Apple’s Developer Documentation](https://developer.apple.com/documentation/apple_ads/apple-search-ads-campaign-management-api-5).

Apple is set to disclose its fiscal second quarter results for 2026 on Thursday, April 30. After the quarterly results are published, Apple will conduct a conference call at 2:00 p.m. PT / 5:00 p.m. ET, featuring CEO Tim Cook and CFO Kevan Parekh, who are likely to discuss the company’s performance and answer questions from analysts.

In the corresponding quarter last year, Apple announced revenues of $95.4 billion, reflecting a 5.13% rise compared to Q2 2024. This was the final financial quarter prior to the initiation of President Trump’s tariff conflict with China, which has left a lasting effect on Apple’s earnings reports.

For Q2 2026, Apple expects a revenue growth of 13 to 16 percent compared to the previous year, estimating revenue between $107.8 billion and $110.7 billion. This earnings announcement will be important as it follows the launch of the MacBook Neo, even though its release was near the conclusion of Q2 2026.

Moreover, Apple has seen a noteworthy boost in Mac mini sales, linked to the success of OpenClaw and related initiatives. It remains uncertain whether this increase will have a substantial impact on overall Mac revenue, which stood at $7.95 billion last year.

Nonetheless, persistent component shortages may impact the results. Apple has noted that the effect on margins would be more significant in the March quarter, and its Q2 2026 forecast already considers pricing pressures due to supply limitations.

For further details regarding Apple’s forthcoming quarterly results, please visit their investor relations page.

The smartphone customization studio Caviar has unveiled a distinctive option for tech aficionados and collectors: a bespoke version of the iPhone 17 Pro and iPhone 17 Pro Max that includes a fragment of a turtleneck once worn by Steve Jobs. This exclusive edition, dubbed “JOBS,” is available for $9,630 and pays homage to Apple’s legendary co-founder and the company’s inaugural smartphone.

The design of the JOBS iPhone is inspired by the original iPhone, featuring a glossy black panel on the rear, enhanced by a silver titanium casing with a PVD finish. This look seeks to reinterpret the original iPhone 2G as a modern luxury piece. Importantly, the black panel displays a replica of Steve Jobs’ autograph, accompanied by a diminutive square cutout of his turtleneck, which has been validated with a certificate.

Caviar has created only nine pieces of this bespoke device, echoing the release date of the first iPhone on January 9, 2007. At present, just two units are left for sale. Each device is accompanied by a custom wallpaper crafted solely for this limited release and is presented in premium materials that feature a “signature Caviar key.”

For those intrigued by this exceptional fusion of technology and history, additional information can be located on Caviar’s official website.