Tag: Source: 9to5mac.com

Apple’s Latest Advertisement Highlights iPhone Camera Control Capabilities [Poll]

Apple’s UAE YouTube channel has recently unveiled a commercial for the iPhone 16 Pro, highlighting the Camera Control button as a crucial tool for snapping quick photos. The ad, named “Snap-a-Mole,” showcases a photographer attempting to capture images of fast-moving moles in the desert, stressing the user-friendliness and functionality of the Camera Control button.

The advertisement emphasizes various capabilities of the Camera Control button, enabling users to swiftly access the Camera app, snap pictures, modify zoom settings, and browse through Photographic Styles. Apple has released two versions of the video, one in English and the other in Arabic, both accompanied by the lively tune “El Sonidito” by Hechizeros Band.

Notably, while the Camera Control button is featured on all iPhone 16 models, the video title specifically identifies the iPhone 16 Pro. Nevertheless, the video’s content refers to the Camera Control feature as accessible on the iPhone 16 overall.

Apple articulates the Camera Control feature as a means to “never miss a shot,” granting users streamlined access to camera functionalities such as zoom, exposure, depth of field, and the option to switch among various photographic styles.

Aside from the advertisement, accessory deals for iPhone users can be found on Amazon, which include discounts on power banks, wireless chargers, AirPods Pro, and smart plugs.

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Independence Day Promotion: Take Advantage of Up to 70% Discount on pCloud Lifetime Subscriptions

**Cloud Storage Freedom: Discover pCloud’s Lifetime Offers**

Cloud storage has become a fundamental part of our online existence, providing an efficient method to save, access, and share files across various devices. Nonetheless, the continuous expenses linked to monthly or yearly subscriptions can be taxing. This Independence Day, you can break free from these repetitive costs by selecting a pCloud lifetime plan, which gives you savings of up to 70%.

### Exceptional Cloud Features

pCloud differentiates itself in the competitive cloud storage arena by providing a variety of features that enhance the user experience and deliver extra value.

#### Completely Automatic Backups

With pCloud Backup, your files and data are backed up automatically without needing any input from you. This guarantees that your vital documents are consistently protected and secure.

#### Immediate Synchronization

pCloud enables instant synchronization of your files across all devices, such as iPhones, iPads, Macs, Windows PCs, Linux machines, and Android devices. This smooth integration ensures that you always have the most recent version of your files, regardless of the device you’re using.

#### Unlimited Availability

No matter your location or which device you used to create a file, pCloud guarantees that your documents are always available. This feature is especially advantageous for users who operate on multiple devices or travel often.

#### Effortless Collaboration

Collaboration is simplified with pCloud’s intuitive sharing functionalities. You can share specific files or entire folders with others, and those you share with do not need a pCloud account to access the shared materials.

#### Desktop and Mobile Applications

pCloud provides a fully functional desktop application compatible with MacOS, Windows, and Linux, making file management easier and enabling users to increase their storage by moving files to the cloud. Furthermore, intelligent mobile applications for iOS and Android can automatically upload files, helping to clear up space on your devices.

#### Built-in Media Player

One of pCloud’s standout features is its built-in media player, allowing users to stream audio and video files directly from the cloud without needing to download them beforehand. Users can even make playlists for a more customized media experience.

#### A Reliable Company

pCloud is a Switzerland-based cloud storage service trusted by over 20 million users worldwide. It offers a secure, adaptable, and user-friendly storage solution suitable for both individuals and enterprises. With data centers in the United States and Luxembourg, pCloud ensures quick and secure access to users’ files.

### Save Up to 70% on Lifetime Plans

To honor Independence Day, pCloud is providing exceptional discounts from June 30 to July 7. By seizing these opportunities, not only do you save a considerable amount, but you also obtain lifetime access to pCloud Encryption—a $229 value—at no extra charge with all lifetime plans.

Don’t let these unique offers pass you by; take advantage of them before July 7 to achieve your cloud storage freedom.

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The Argument for Minimizing the Focus on ‘Apple’ in Apple Intelligence: Possible Advantages and Justification

# Apple’s AI Challenge: The Argument for External Solutions

Apple’s well-known difficulties in enhancing Siri with AI may have an unforeseen resolution. Reports suggest that Apple is contemplating the incorporation of third-party AI models from Anthropic or OpenAI to revitalize Siri. This strategic shift could provide substantial benefits for both Apple and its users.

## Apple’s Challenges in Keeping Pace with AI Developments

In the age of smartphones, Apple has attained impressive success. The iPhone continues to be exceptionally popular and financially rewarding, contributing to a vibrant Apple ecosystem that encompasses a range of services and products. Nevertheless, worries about Apple’s future have arisen, mainly due to its noticeable lag in the swiftly advancing realm of artificial intelligence.

Although Apple has rolled out a number of robust AI features, the revolutionary capabilities that characterize the modern AI landscape have yet to be integrated into its offerings. Rivals such as OpenAI, Google, and Anthropic are advancing AI technology, putting Apple at a disadvantage. Siri, which was initially anticipated to receive major improvements to boost its functionalities, has encountered delays, with new features now rescheduled for 2026. Consequently, Apple is allegedly contemplating the use of external AI technologies from OpenAI or Anthropic instead of relying entirely on its internal initiatives.

## Reasons Why Anthropic or OpenAI Technology Could Be Apple’s Optimal Choice

Despite its internal hurdles, Apple maintains two key advantages in the AI domain:

1. **Product-First Mindset**: Apple is celebrated for its product-oriented philosophy. While AI technology is transformative, its effects are enhanced when incorporated into user-friendly products. Apple’s proficiency in crafting engaging user experiences could effectively leverage the AI technologies provided by OpenAI and Anthropic.

2. **Control Over Hardware and Software**: Apple’s capability to govern both hardware and software for billions of users enables the smooth integration of AI features. This collaboration could render advanced AI more accessible to the average user, delivered in a familiar and intuitive manner.

Even though Apple typically favors developing its own technologies, partnering with external AI vendors might be the most sensible strategy in the short term. Users would gain from leading-edge AI features integrated within Apple’s well-crafted ecosystem, while Apple continues to pursue its own AI technologies for future autonomy.

Similar instances have occurred previously, such as when Apple shifted from Google Maps to its own mapping service or substituted Qualcomm’s 5G modem with its proprietary technology. However, this scenario is unique as Apple first sought to establish its own AI solutions prior to considering a partnership.

## Apple’s AI Approach: OpenAI or Anthropic?

While Apple certainly has gifted teams engaged in AI, emphasizing user experience may require a partnership with OpenAI or Anthropic. This collaboration could deliver immediate access to sophisticated AI functionalities while allowing Apple to concentrate on advancing its own technologies behind the scenes.

In summary, the choice to adopt third-party AI technology could mark a crucial threshold for Apple, improving user experience while setting the stage for future advancements in its AI capabilities. The ongoing discussion remains: should Apple rely more on external AI solutions, or should it focus on cultivating in-house models? The answer may influence the trajectory of Siri and Apple’s AI strategy for years ahead.

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iOS 18.6 Beta 2 and Further Updates Now Accessible: Main Features and Anticipations

Apple has just launched iOS 18.6 beta 2 for developers, along with companion updates such as macOS Sequoia 15.6 and others. Here’s what you can look forward to.

**Update 7/1/25**: Public beta versions are now accessible just a day later.

### Apple Launching Two Beta Cycles This Summer, Featuring iOS 18.6

It’s uncommon for Apple to provide multiple distinct beta cycles for its software, with the primary exception being during summer.

In the summer, Apple consistently tests its major new OS versions through developer and public betas. This year, that encompasses iOS 26, macOS 26, iPadOS 26, and so forth. These significant updates are slated for release to all users this fall and are currently under testing by developers—while a public beta version is expected in July.

However, Apple also has new x.6 updates arriving for its existing software versions, which are currently undergoing beta testing as well.

Updates consist of:
– iOS 18.6
– iPadOS 18.6
– macOS Sequoia 15.6
– watchOS 11.6
– tvOS 18.6
– visionOS 2.6

As the final anticipated significant releases in the current software cycle, these updates are not expected to feature much in the way of new characteristics—unless perhaps for EU users.

Instead, the releases concentrate on bug corrections and stability. Essentially, Apple is aware that many users will remain on iOS 18 for some time rather than upgrading to iOS 26. Thus, it aims to ensure the software is particularly well-prepared before dedicating all its resources to upcoming OS versions.

Today’s new beta 2 releases are not expected to unveil anything new that isn’t present in beta 1, apart from the previously mentioned EU modifications. However, if you’re in the EU, you might encounter the updated experience for downloading apps and marketplaces from the web.

Have you installed iOS 18.6 beta 2? Discovered anything new? Share with us in the comments.

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Apple Unveils New Series ‘I’m Grateful My Mother Passed Away’ Featuring Jennifer Aniston for TV+

### Apple TV+ Broadens Its Offerings with New Dramedy Featuring Jennifer Aniston

Apple TV+ is progressively enhancing its streaming platform with noteworthy projects, especially with the highly anticipated fourth season of the celebrated drama series *The Morning Show*, starring Jennifer Aniston and Reese Witherspoon. As excitement grows for the forthcoming season, Apple is also making waves with the revelation of a new ten-episode dramedy titled *I’m Glad My Mom Died*, inspired by the bestselling memoir of former *iCarly* actress Jennette McCurdy.

#### Overview of *I’m Glad My Mom Died*

The series will delve into the intricate relationship between McCurdy and her mother, who significantly influenced her upbringing as a child performer. Aniston is set to take on the role of McCurdy’s mother, a character characterized as controlling and excessively involved. The casting for the part of the eighteen-year-old McCurdy has yet to be completed, leaving fans eagerly awaiting news.

Jennette McCurdy is deeply engaged in the adaptation, acting as a producer and showrunner alongside Ari Katcher. This involvement guarantees that the series will reflect the emotional richness and authenticity of McCurdy’s memoir, which resonates with many individuals who have encountered similar challenges in the entertainment sector.

#### Production and Release Timeline

The series is presently in pre-production, and with filming yet to begin, it is expected that *I’m Glad My Mom Died* will likely debut in late 2026 or 2027. This schedule indicates the thorough planning and development that Apple Studios, in collaboration with producers like Sharon Horgan, are committing to the project.

#### The Morning Show Season Four

Prior to the debut of *I’m Glad My Mom Died*, Aniston will reprise her role in *The Morning Show*, which is scheduled to launch its fourth season on September 17, 2025. The series has amassed a considerable fanbase and is recognized for its ensemble cast, which will feature notable actors such as Jeremy Irons and Marion Cotillard joining this season’s roster.

*The Morning Show* has played a crucial role in positioning Apple TV+ as a formidable competitor in the streaming landscape, showcasing superior storytelling and production quality. The inclusion of fresh talent in the upcoming season is anticipated to further enhance the series’ allure.

#### Conclusion

With Jennifer Aniston leading both *The Morning Show* and the forthcoming *I’m Glad My Mom Died*, Apple TV+ is strategically utilizing star power to draw in viewers. As the streaming environment continues to transform, these initiatives underscore Apple’s dedication to crafting captivating content that resonates with audiences, securing its foothold in the competitive streaming landscape.

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Apple Watch’s Satellite SOS Function Assists in Saving Injured Climber in Colorado

A climber trapped at almost 11,000 feet in the wilderness of Colorado was saved this week due to Apple’s Emergency SOS satellite messaging functionality. Here’s what transpired.

### Glissading incident

As reported by KDVR, a 53-year-old man had reached the peak of Snowmass Mountain on Sunday before starting his descent using a glissading method (which involves sliding down the snowy incline). That’s when he hurt his wrist and realized he couldn’t exit independently.

Without any cellular service, he utilized Apple’s Emergency SOS through satellite messaging to reach out to a family member, who subsequently informed the authorities.

As per officials from the Pitkin County Sheriff’s Office, emergency dispatchers received the notification around 8:25 a.m. on Monday, and Mountain Rescue Aspen was sent to Snowmass Lake.

A group of 17 rescuers trekked in to provide assistance and eventually evacuated the injured climber, at an altitude of 10,980 feet and more than eight miles from the closest trailhead.

### Not merely a “Dear Tim” advertising strategy

As KDVR highlighted, features such as Apple’s Emergency SOS via satellite can be vital in situations like this:

> “The rescue team and the sheriff’s office stated that having an emergency device and knowing how to utilize Apple satellite texting can accelerate the rescue. The SOS button can also be employed for assistance, which enables the rescue team to establish direct communication.”

Have you or anyone you know ever needed to utilize Apple’s SOS Emergency service? Has the Apple Watch ever come to your aid in other instances? Share your experiences in the comments.

### Apple Watch offers on Amazon

*FTC: We utilize income-generating auto affiliate links.*

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Innovative Additions in Apple Photos for iOS 16

Apple’s Photos application underwent a significant transformation last year, and iOS 26 introduces several new updates. Here’s a rundown of all the new features arriving in the Photos app with iOS 26.

## New Liquid Glass Design

One of the most significant modifications affecting all Apple applications this year is the ‘Liquid Glass’ design in iOS 26. Specifically within the Photos app, you will encounter Liquid Glass UI elements throughout, including the buttons, navigation tabs, popup menus, and more. While your photos and videos continue to be the main visual focus of the app, the implementation of Liquid Glass in Photos isn’t as extensive as in some other applications—but it’s still a refreshing change that’s hard to overlook.

## Tab Bar Navigation Returns

The previous year, when Apple revamped the Photos app in iOS 18, the most notable alteration was in navigation. The beloved tab bar was removed, replaced by a single-screen UI. After receiving a lot of discontent from users, Apple has reinstated tab bar navigation in Photos for iOS 26. Although it’s not a complete return to the exact layout prior to iOS 18, the navigation in Photos is now much more reminiscent of its earlier form, featuring three tabs:

– Library
– Collections
– Search

The Library functions similarly to previous iterations of the app, while Collections brings together all the new, customizable sections introduced with iOS 18.

## Spatialize Photos

A standout feature of visionOS 2 last year was the ability to “spatialize” your photos. Now, iOS 26 brings that functionality to the iPhone through the Photos app. When viewing a photo, a new button located in the top-right corner allows you to view a ‘Spatial Scene’ version of the image. This essentially adds depth to your photo, allowing you to pan around to explore different dimensions. It’s an exciting feature within the Photos app, but it truly excels when using Spatial Scenes as your Lock Screen wallpaper.

## New Customization Settings

Within the new Collections tab, Apple is providing users with even greater customization capabilities than before. While you could already fully customize and reorder the sections displayed in your Photos app, iOS 26 introduces:

1. New viewing settings for your collections
2. The ability to collapse and expand individual collections

For the former, tapping the three dots at the top of the Collections tab reveals three viewing options. You can have all collections uniform in size, either all small or all large, or you can stick with the default option which makes certain collections visually more prominent than others. The option to temporarily collapse specific sections should also make it easier to navigate through your Collections view.

## Photos in iOS 26: Wrap-Up

This year’s Photos update demonstrates Apple’s efforts to advance the app while also utilizing iOS 26 to reintroduce some familiarity that users lost with iOS 18. It may not be as feature-rich as the previous year, but following the considerable overhaul, a year of stability could be precisely what Photos users desire most.

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Savings on Satechi M4 Mac mini Hubs and SSD Enclosures at 20% Off, Discover My Gear Starting at $24, iPhone 16 Pro Price Cut by $400, and Additional Deals

# Top Apple Offers on Gadgets and Accessories

As the summer sizzles, so do the promotions on Apple gadgets and accessories. This piece showcases some of the top deals currently accessible, featuring Satechi’s newest items, substantial markdowns on iPad Pro models, and more.

## Satechi’s Summer Blowout

Satechi, a prominent manufacturer of accessories for Apple devices, has kicked off a Summer Blowout Sale highlighting impressive discounts on its latest products. Notable mentions include:

### M4 Mac Mini Stand & Hub
– **Price**: $80 (Original $100)
– **Description**: This accessory boosts connectivity options for the Mac Mini, while also integrating a 10Gbps NVMe SSD enclosure. It has multiple ports for USB-A, SD cards, and other connections, making it a valuable addition to any configuration.

### USB4 Slim NVMe SSD Enclosure
– **Price**: $96 (Original $120)
– **Description**: This enclosure supports transfer speeds of up to 40Gbps and accommodates various M.2 NVMe SSD sizes. Its sleek design makes it ideal for increasing storage capacity.

### New Find My Accessories
Satechi has launched a fresh lineup of Find My accessories, featuring:
– **FindAll Keychain**: $24 (Original $30)
– **FindAll Luggage Tag**: $36 (Original $45)
– **FindAll Wallet Card**: $28 (Original $35)
– **FindAll Glasses Case**: $40 (Original $50)

These items are equipped with Bluetooth technology and are crafted to assist users in keeping tabs on their items.

## iPad Pro Price Cuts

In anticipation of the July 4th celebrations, Amazon has decreased prices on all 13-inch M4 iPad Pro models by $200. This includes assorted configurations, making it a prime opportunity to buy:

– **Standard Configurations**: All Wi-Fi variants (256GB, 512GB, 1TB, and 2TB) are offered at a $200 reduction.
– **Open-Box Deals**: Further savings can be discovered on open-box models, with prices commencing as low as $1,013.99 for the 13-inch variant.

## iPhone 16 Pro Discounts

For those in search of a new iPhone, Amazon has also lowered prices on iPhone 16 Pro models:
– **256GB Natural Titanium**: Now available for $925.65, reflecting a $174 reduction from the original price.
– **1TB Black Model**: Was previously discounted by $400 but is currently not in stock.

These refurbished premium devices provide an economical way to acquire a high-quality gadget.

## Final Thoughts

With these incredible offers on Satechi accessories, iPad Pro models, and iPhone 16 Pro devices, it’s an optimal time to upgrade your Apple ecosystem. Whether you’re in the market for chic accessories or robust gadgets, numerous options are available at fantastic prices.

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Threads Unveils Independent Direct Messaging and Debuts Visual Highlights

Meta has made remarkable progress in improving its Threads app, celebrating its second anniversary with the launch of a direct messaging feature and a fresh visual highlights option. These enhancements seek to further define Threads as a standalone platform, separate from its Instagram roots.

### Direct Messaging Feature

The highly anticipated direct messaging (DM) function is finally being introduced. Users now have the ability to chat privately within the app, though they must adhere to specific guidelines. DMs are not encrypted, and users can only message those who follow them back on Threads or are mutual followers on Instagram. Moreover, both participants must be over 18 years old.

Future enhancements for the DM feature are anticipated to encompass:

– **Message Controls**: Users will gain the capability to control who can send them messages, including options for those who do not follow them on either platform, along with a designated message requests folder.

– **Group Messaging**: This feature will enable users to participate in discussions with several members.

– **Inbox Filters**: Users will have the means to swiftly identify and reply to crucial messages.

### The Threads Highlighter

Alongside DMs, Threads is launching the “Threads Highlighter,” a new visual component designed to showcase distinct viewpoints and encourage meaningful conversations. The highlighter will emphasize trending themes and other important topics, appearing in key sections of the app where users explore content. This feature strives to boost user interaction by fostering relevant dialogues.

Both the direct messaging function and the Threads highlighter are accessible globally, underscoring Meta’s dedication to transforming Threads into a platform with its own identity and audience. Significantly, a third of daily Threads users engage with different accounts than those they follow on Instagram, highlighting an expanding and unique community within the app.

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Initial Evaluations of Apple TV+ Sci-Fi Series Emphasize Ongoing Enhancement

### Foundation Season 3: Apple TV+’s Bold Sci-Fi Saga Makes Its Return

Apple TV+ is poised to captivate audiences once more with the eagerly awaited comeback of **Foundation** for its third season on **July 11, 2025**. Following a successful second season, the series has received considerable acclaim, with critics referring to it as Apple’s counterpart to **Game of Thrones**.

#### A Brief Overview of Foundation

**Foundation** debuted in the autumn of 2021, adapting Isaac Asimov’s groundbreaking sci-fi series, deemed by many as impossible to bring to the screen. While the inaugural season received varied feedback, the second season represented a pivotal shift, unveiling the series’ true potential and depth. With season 3 on the brink, initial responses indicate it could be the best installment yet.

#### Critical Acclaim

The feedback for season 3 has been overwhelmingly favorable. Critics have commended the series for its compelling storytelling, character arcs, and production excellence. Noteworthy reviews include:

– **CBR**: “One of the top shows of the year and essential viewing for all sci-fi enthusiasts.”
– **JoBlo**: “Apple TV+ might have finally discovered its own *Game of Thrones*.”
– **Collider**: “This is the kind of television that elevates the medium…the quality of acting and writing is unmatched.”

#### What to Expect in Season 3

Set **152 years** after the conclusion of season 2, the story tracks the advancement of the Foundation, which has flourished as the Cleonic Dynasty’s Empire has diminished. The narrative introduces a daunting new foe, a warlord referred to as **“The Mule,”** who represents a substantial danger to the galaxy. The storyline promises intricate dynamics of alliances and confrontations, as pivotal characters such as **Hari Seldon**, **Gaal Dornick**, and **Demerzel** engage in a high-stakes intergalactic game of chess.

Apple characterizes the season as an exhilarating continuation of the saga, underscoring the stakes embedded in this vast universe.

#### The Show’s Reception and Future

Despite its accolades, **Foundation** has not yet achieved the widespread acclaim of other Apple TV+ successes like **Severance**. The complex plot and extensive character lineup may be intimidating for newcomers, but those who commit their time find a rewarding and rich narrative experience.

As the third season nears, fans are hopeful that the show will resonate with a broader audience, potentially setting the stage for a fourth season.

#### Conclusion

With its fusion of grand storytelling and high production values, **Foundation** distinguishes itself as one of the premier offerings from Apple TV+. As it readies to premiere its third season, both new audiences and loyal fans are keen to see how this ambitious adaptation evolves.

For anyone keen on diving into this sci-fi gem, **Apple TV+** is offered at **$9.99 per month**, featuring a selection of renowned shows and films.

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