# **TCL Introduces AI Innovations to Affordable Smartphones Using Cloud Technology**
### **Smartphones with AI for Every Budget**
During **MWC 2025**, TCL presented its enhanced **60 series lineup**, reinforcing its commitment to delivering **AI-driven functionalities** to economically-priced smartphones. Rather than embedding expensive AI chips, TCL is utilizing **cloud-based AI** to improve user interactions across its products. This pioneering strategy enables the brand to provide **smartphone intelligence** at a lower cost, making AI technology more attainable globally.
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## **TCL’s Approach: AI Without High Costs**
In contrast to high-end manufacturers that incorporate specialized AI chips into their top-tier devices, TCL adopts a unique path. By harnessing **cloud computing**, TCL guarantees that even its most budget-friendly smartphones can enjoy AI-powered features. This approach allows the brand to **maintain affordability** while still providing users with **sophisticated functionalities**.
Thanks to TCL’s cloud-integrated AI, users can look forward to features such as:
– **Enhanced voice recognition**
– **Smart photography upgrades**
– **AI-assisted text and image processing**
– **Optimized battery performance**
This strategy ensures that **price-sensitive consumers** can reap the advantages of AI without incurring high costs.
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## **The TCL 60 Series: An Affordable AI Transformation**
TCL’s **60 series lineup** debuted at **CES 2025**, and now, at **MWC 2025**, the company has broadened its selection. The lineup features both **NXTPAPER and standard display versions**, catering to distinct user tastes across multiple regions.
### **Highlighted Models and Pricing**
| Model | Display Type | 5G Capability | Price | Availability |
|——–|————-|—————|——|————–|
| **TCL 60 NXTPAPER** | NXTPAPER 4.0 | No | €200 | Latin America, Asia-Pacific |
| **TCL 60 SE NXTPAPER 5G** | NXTPAPER 4.0 | Yes | €190 | Europe |
| **TCL 60 5G** | Standard | Yes | €170 | Europe, Asia-Pacific |
| **TCL 60 SE** | Standard | No | €170 | Middle East, Africa |
| **TCL 60R 5G** | Standard | Yes | €120 | Global |
| **TCL 605** | Standard | No | €110 | Global |
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## **NXTPAPER 4.0: A Display with the Feel of Paper**
A standout offering from TCL is its **NXTPAPER technology**, engineered to deliver a **paper-like viewing sensation**. The new **NXTPAPER 4.0** enhances previous models by:
– **Diminishing glare**
– **Blocking blue light**
– **Improving color fidelity**
This results in a display that is **gentler on the eyes**, providing a pleasant reading and viewing experience, particularly for users who spend extensive time on their devices.
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## **Bringing AI to a Broader Audience**
TCL’s choice to **incorporate AI through the cloud** instead of hardware-based alternatives is transformative for the budget smartphone segment. This ensures that **even entry-level models** can access **AI-enhanced features**, making **smartphone intelligence more widely available**.
With the **TCL 60 series**, users can anticipate **reasonable pricing, AI-capable features, and eye-friendly displays**, rendering these devices an attractive option for budget-conscious buyers around the globe.
As TCL continues to **broaden its AI capabilities**, it is poised to change the landscape of budget smartphones, demonstrating that **advanced technology can be affordable**.
