It’s all about Cupertino.
By Belen Edwards on April 12, 2026
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
Sarah Goldberg and Billy Magnussen in “The Audacity.” Credit: Ed Araquel / AMC
You won’t hear the names of any tech giants in Silicon Valley satire The Audacity, but that doesn’t stop the show from creating pretty blatant analogs to real-life companies.
Some of them are one-off gags, like “Spookle,” the show’s take on Google. Others figure heavily into the plot. The most impactful of these is “Cupertino,” which was briefly in talks to acquire Duncan Park’s (Billy Magnussen) Hypergnosis. Described as the world’s most profitable company, Cupertino is The Audacity’s Apple stand-in.
The biggest clue as to what company Cupertino is spoofing is the name itself. Apple’s headquarters are in Cupertino, California. The Audacity also pokes fun at Apple’s CEO Tim Cook, referring to Cupertino’s CEO as “Big Tim” throughout episode 1. (There’s also a “Little Tim,” played by Curtis Lum, who was responsible for foiling the acquisition talks.)
The Audacity doesn’t really dive into what Cupertino does beyond print money and secure contracts with the Department of Defense, allowing viewers to fill in the blanks with our own assumptions about Apple. However, it does also gesture to the awful conditions that Cupertino’s tech laborers work under. In episode 1, Cupertino’s ethics officer Anushka Bhattachera-Phister (Meaghan Rath) reveals that workers in Cupertino’s Guangzhou factory are dying by suicide. The scene recalls the series of suicides that took place at Foxconn’s Shenzhen plant — where Apple products are manufactured — in 2010.
The Audacity showrunner Jonathan Glatzer spent time in Silicon Valley developing the show, where he consulted with members of the tech world. But at a New York Q&A with Vulture writer Jesse David Fox, Glatzer stated that no one from Apple would talk to him about the show. He joked that perhaps that reticence to talk was the reason Cupertino became so prominent in the series.
New episodes of The Audacity premiere Sundays at 9 pm ET on AMC and AMC+.
Topics Streaming
Belen Edwards is an Entertainment Reporter at Mashable. She covers movies and TV with a focus on fantasy and science fiction, adaptations, animation, and more nerdy goodness. She is a member of the Critics Choice Association and the Television Critics Association, as well as a Tomatometer-approved critic.