Apple introduces its new flagship iPhones annually, featuring a range of enhancements. However, following several years of fairly stagnant design innovation, the iPhone 17’s launch is set to commence multiple years of thrilling new advancements that signify the end of the recent ‘tedious’ iPhone phase.
## iPhone design innovation has for too long been stagnant, but that phase is behind us
If you’ve been an Apple follower for some time, you probably recall the period when new iPhone reveals stirred much more hope and enthusiasm. Yet more recently, while there’s still significant excitement surrounding iPhone launches, there has also been a mounting skepticism and apathy from numerous consumers. One contributing factor appears to be the absence of significant hardware redesigns. The previous year’s iPhone 16 largely resembles the iPhone 15, which in turn resembled the iPhone 14, and so forth.
Apple’s infrequent design updates make sense for a product nearing two decades in existence. Nevertheless, as a result, it has become increasingly challenging to respond to the common inquiry I receive from friends and family: “What’s new with this year’s iPhone?” There are numerous new features introduced each year, but a revamped design consistently emerges as more impactful than the finer details such as updated display technology, an extra button, and similarly minor changes. Thankfully, however, rumors suggest that this recent ‘tedious’ iPhone period will conclude next week.
## iPhone 17 Air will herald years of fresh design innovation
During its event on September 9, Apple is anticipated to unveil four models of the iPhone 17. Many people will likely be drawn to the iPhone 17 Pro and Pro Max due to their robust camera setups, extensive battery life, and additional enhancements. However, the iPhone 17 Air is certain to attract significant attention with its remarkably slim and entirely new design.
Reportedly, Apple’s new Air version will be merely 5.55mm thick, making it the thinnest iPhone ever created. Initial impressions from dummy units have been exceedingly favorable. Unbox Therapy noted that the Air “feels futuristic” upon handling, asserting that no one would opt for another model after experiencing it. While there will certainly be valid reasons to overlook the Air—specifically, shorter battery life and a single rear camera—it’s the kind of thrilling new design that has been absent for years.
Reports suggest this is only the beginning for Apple. The following year is set to unveil the iPhone Fold, Apple’s inaugural foldable model. With growing consumer enthusiasm for foldables, the iPhone Fold could potentially be a considerable success among users. Then, in 2027, Apple is reportedly getting ready for a special ‘iPhone 20’ model featuring a distinctive all-glass structure. This new model will coincide with the 20th anniversary of the iPhone and represent a new advancement akin to what the iPhone X introduced in 2017.
Approaching two decades since the iPhone’s introduction, it seems we are on the brink of a new era of design innovations. Which upcoming iPhone model excites you the most? Share your thoughts in the comments.
