# **Samsung Galaxy S24 Ultra Ends Six-Year Absence, Enters Global Top 10 Sales Chart**
Samsung has established itself as a key player in the smartphone market, yet its flagship Galaxy S series had not been seen in the global top 10 best-selling phones for the past six years. This changed in 2024 with the **Galaxy S24 Ultra**, which secured the **ninth position** in global smartphone sales. This achievement signifies a notable resurgence for Samsung’s premium series, bolstering its presence in the high-end Android sector.
## **Samsung’s Resurgence in the Top 10**
For an extended period, Samsung’s **Galaxy A-series** budget and mid-range devices have persistently ranked among the best-selling products worldwide. Nevertheless, the company’s flagship **Galaxy S series** last appeared in the top 10 in 2018. According to a recent **Canalys report**, the Galaxy S24 Ultra has altered this trend, demonstrating that premium Android smartphones can still hold their own in a market predominantly ruled by Apple’s iPhones.
While Apple’s **iPhone 15 series** topped global sales in 2024, Samsung’s **Galaxy S24 Ultra** distinguished itself as the sole high-end Android device in the rankings. This milestone emphasizes the increasing demand for premium Android smartphones and Samsung’s capacity for innovation in a fiercely competitive landscape.
## **What Contributed to the Galaxy S24 Ultra’s Success?**
A variety of elements played a role in the **Galaxy S24 Ultra’s** impressive sales results:
### **1. AI-Driven Features**
Samsung has made substantial investments in **AI-integrated features**, positioning the S24 Ultra as one of the most advanced smartphones on the market. With **Galaxy AI**, users gain access to sophisticated tools like **real-time language translation, AI-optimized photography, and intelligent battery management**. These attributes differentiate the device from its rivals, appealing to tech aficionados and professionals.
### **2. State-of-the-Art Hardware**
The **S24 Ultra** features premium specifications, including:
– A **6.8-inch Dynamic AMOLED 2X display** with a **120Hz refresh rate**.
– A **200MP main camera** for exceptional mobile photography.
– The latest **Snapdragon 8 Gen 3 processor**, ensuring seamless performance.
– A **5,000mAh battery** equipped with fast charging options.
These elite specifications make the **S24 Ultra** one of the most high-performing smartphones on the market, catering to users seeking unparalleled performance.
### **3. Robust Brand Loyalty and Promotion**
Samsung’s proactive **marketing initiatives** and **brand allegiance** were vital to the success of the S24 Ultra. The company’s reputation for high-quality devices, in conjunction with strategic collaborations and promotional deals, contributed significantly to boosting sales.
## **Samsung vs. Apple: The Clash for Smartphone Dominance**
Despite the triumph of the Galaxy S24 Ultra, **Apple continued to lead the smartphone sector in 2024**, with **225.9 million units** shipped compared to Samsung’s **222.9 million**. This marked a significant shift in the industry, as Apple surpassed Samsung to claim the title of the leading smartphone manufacturer.
Nonetheless, Samsung’s robust performance across both the **flagship and mid-range segments** indicates that the company remains a strong contender. While the **S24 Ultra** excelled in the premium Android category, the **Galaxy A15** emerged as the **best-selling Android phone overall**, and the **Galaxy A15 5G** became the **top-selling 5G smartphone globally**.
## **Chinese Brands Face Challenges Breaking into the Top 10**
Notably, no premium smartphones from **Chinese brands** such as **Xiaomi, OPPO, Vivo, OnePlus, or Honor** managed to make the global top 10 best-seller list. Nevertheless, Chinese manufacturers still enjoyed **substantial growth**, with **Xiaomi experiencing a 15% year-over-year increase**, shipping over **168 million smartphones** in 2024.
## **The Smartphone Market Recovers in 2024**
After two consecutive years of downturn, the **global smartphone market** saw a resurgence in 2024, with total shipments reaching **1.22 billion units**, a **7% increase** from the year prior. This revival was fueled by:
– **Extended smartphone replacement cycles**, prompting users to upgrade.
– **Smart replenishment strategies** by manufacturers.
– **Expansion in emerging markets**, where smartphone adoption continues to grow.
## **Concluding Thoughts**
The **Galaxy S24 Ultra’s** entry into the **top 10 best-selling smartphones** marks a pivotal moment for Samsung and the Android ecosystem. By emphasizing **AI advancements, top-notch hardware, and effective marketing**, Samsung has shown that high-end Android devices can still thrive in a marketplace dominated by Apple.
As the smartphone landscape evolves, it will be fascinating to observe whether **Samsung can sustain this momentum** and if future **Galaxy S series** models will continue making their way into the global best-seller list.
