# Apple TV+ Reaches New Heights with “Severance” and “The Gorge”
Apple TV+ is witnessing an extraordinary upswing in popularity this year, primarily due to the tremendous success of its flagship series, **Severance**. Recently, Apple announced that **Severance** has attained the status of the platform’s most viewed show of all time, highlighting its captivating narrative and groundbreaking storytelling. Following this announcement, Apple also disclosed that its newly released film, **The Gorge**, has achieved the highest launch figures for a movie on the streaming platform.
## “The Gorge”: A Record-Setting Launch
A day after the news about **Severance**, Apple reported that **The Gorge** has broken a new record for the platform. Although it may not have exceeded the total viewership figures of prior successes like **Wolfs**, featuring George Clooney and Brad Pitt, it has secured the title for the top-performing film launch in Apple TV+ history. This achievement is particularly noteworthy as it occurs during a period when streaming services are vigorously vying for audience engagement.
Reports indicate that **The Gorge** has fostered double-digit growth worldwide for Apple TV+, leading to an astonishing 80% rise in new viewers week-over-week following its release on February 14. The film boasts a talented cast, with Anya Taylor-Joy and Miles Teller, and is helmed by director Scott Derrickson, known for his contributions to the horror genre and the Marvel film **Doctor Strange**.
## Apple’s Evolving Film Approach
The achievement of **The Gorge** is reflective of Apple’s shifting film strategy, which has moved towards a more direct-to-streaming model. Previously, Apple endeavored to take a more conventional route with high-budget theatrical launches, but mixed outcomes from films like **Fly Me to the Moon** and **Argylle** led to a reassessment of their approach. By embracing a strategy akin to Netflix, which focuses on direct-to-stream releases, Apple seems to be establishing its presence in the competitive realm of digital content.
This strategic shift has proven fruitful, as illustrated by the viewer engagement and surge in subscriptions following the launch of **The Gorge**. The film’s unique blend of sci-fi, horror, romance, and thriller has struck a chord with audiences, further affirming Apple TV+ as a platform that provides a wide array of engaging content.
## Conclusion
Apple TV+ is undoubtedly on an upward path, with **Severance** and **The Gorge** at the forefront. As the platform continues to hone its approach to film and television offerings, it is poised to attract even more viewers and strengthen its foothold in the streaming market. With a subscription, viewers can now watch **The Gorge** on Apple TV+, available for $9.99 per month. As the streaming wars unfold, Apple’s innovative strategies and dedication to quality content will be vital in sustaining its competitive advantage.
