# Apple’s Enthralling Week of Reveals: An In-Depth Summary
Apple is presently engaged in an “enthralling week of reveals” that has drawn the attention of both tech fans and consumers. With an emphasis on the Mac and the debut of Apple Intelligence, the company has launched a variety of new products and features. Below, we provide a recap of all that Apple has announced this week, encompassing software upgrades, new hardware, and future releases.
## Table of Contents
1. [Apple Intelligence](#apple-intelligence)
2. [USB-C Accessories](#usb-c-accessories)
3. [New 24-inch iMac](#new-24-inch-imac)
4. [Apple Event Video](#apple-event-video)
5. [What’s Still to Come](#whats-still-to-come)
### Apple Intelligence
Apple Intelligence has been officially rolled out to users alongside iOS 18.1, iPadOS 18.1, and macOS Sequoia. This new set of features is designed to enhance user interaction across Apple products. Key features include:
– **Writing Tools**: Upgraded tools for input and editing of text.
– **Clean Up in Photos**: A new feature aimed at helping users effectively organize and manage their photo collections.
– **Notification Summaries**: An efficient method of handling notifications, making it simpler to stay informed without feeling overwhelmed.
Moreover, iOS 18.1 brings several additional improvements, such as updates to the Control Center and call recording support, making it a strong incentive for users to upgrade.
### USB-C Accessories
In tandem with the new iMac launch, Apple has revealed refreshed versions of its popular accessories: the Magic Keyboard, Magic Trackpad, and Magic Mouse. The main highlight of these peripherals is their transition to USB-C for charging. While the accessories retain their familiar designs, it’s notable that the Magic Mouse continues to have its USB-C port located on the bottom, which has faced some backlash from users.
### New 24-inch iMac
A significant highlight from this week is the launch of the new 24-inch iMac, which features noteworthy upgrades and attributes:
– **M4 Chip**: The new iMac is equipped with the M4 chip, delivering up to 1.7 times faster performance for typical uses and up to 2.1 times faster for high-performance tasks in comparison to the earlier M1 model.
– **Camera Enhancements**: It has a new 12MP Center Stage camera that includes Desk View, improving video conferencing and content creation.
– **Memory and Performance**: Standard configurations come with 16GB of faster unified memory, with the option to upgrade to 32GB. The Neural Engine is reported to be more than three times quicker than that of the M1 model.
– **Color Options**: The new iMac is offered in seven vivid colors, including green, yellow, orange, pink, purple, blue, and the traditional silver.
– **Pricing and Availability**: Pre-orders are currently available, with the official launch scheduled for November 8, starting at $1,299.
For further detailed information, you can view our complete coverage [here](https://9to5mac.com/2024/10/28/apple-unveils-m4-imac-in-new-colors-nano-texture-display-option-more/).
### Apple Event Video
To support the announcements, Apple has released a 10-minute event-style video featuring the new 24-inch iMac. This video offers a visual representation of the product’s features and functionality, enabling potential customers to gain a closer understanding of what’s new.
### What’s Still to Come
Looking forward, Apple is anticipated to introduce additional offerings, including a new MacBook Pro lineup powered by the M4, M4 Pro, and M4 Max chips. There are also speculations about a redesigned Mac mini featuring the M4 and M4 Pro chips, which was recently leaked by Amazon.
As Apple continues to innovate and diversify its product offerings, tech enthusiasts are keenly awaiting the company’s next announcements. Which announcement from this week did you find most exciting? Share your thoughts in the comments below!
