# Apple Poised to Unveil New Products This Week: What to Anticipate
In an exciting revelation today, Tim Cook, Apple’s CEO, hinted at a product launch occurring this week via a post on social media. The brief teaser video shared on X (formerly Twitter) mentions, “There’s something in the Air,” prompting speculation regarding the forthcoming product.
## Expected New MacBook Air
The phrase “something in the Air” is commonly understood as a clue toward the reveal of a new MacBook Air. This updated model is projected to be powered by Apple’s newest M4 chip, which is expected to deliver considerable upgrades and improvements compared to its predecessor. The new MacBook Air is likely to come in both 13-inch and 15-inch variants, keeping the well-known aesthetic of the existing model.
### Highlighted Features of the M4 Chip
The M4 chip is expected to offer several significant enhancements for MacBook Air users:
1. **Expanded RAM Capacity**: The current MacBook Air is limited to 24GB of RAM. The new M4 variant is anticipated to boost this limit to 32GB, enabling better multitasking and performance in demanding applications.
2. **Improved Memory Bandwidth**: Users can look forward to enhanced memory speeds, which will elevate overall system performance and responsiveness.
3. **Additional CPU Cores**: The M4 chip is believed to feature two extra CPU cores, which will improve processing power for both everyday tasks and more demanding workloads.
4. **Upgraded Camera**: The latest MacBook Air is set to include a 12MP Center Stage camera, enhancing video quality for calls and virtual meetings.
5. **Enhanced External Display Support**: Unlike the M3 MacBook Air, which can only support two external displays with the lid closed, the M4 MacBook Air will enable users to connect two external displays while also using the built-in screen. This capability matches that of the base model M4 MacBook Pro.
## Possible iPad Air Reveal
Alongside the MacBook Air, Apple is also projected to announce a new iPad Air this spring. Reports from Bloomberg indicate that the M4 MacBook Air update is the first product on the agenda. Nevertheless, industry analyst Mark Gurman has indicated that a simultaneous launch of both the new iPad Air and MacBook Air may occur, especially as stocks of the iPad Air are dwindling.
## A Nostalgic Phrase
The teaser tagline, “there’s something in the air,” may resonate with long-time Apple enthusiasts. This phrase first appeared during the launch of the inaugural MacBook Air in 2008, marking a pivotal moment in Apple’s history when it introduced the world’s thinnest notebook.
## Conclusion
As excitement builds for this week’s announcements, Apple fans and tech enthusiasts alike eagerly await the innovations the tech giant will reveal. With the prospect of a new MacBook Air featuring the M4 chip and potentially a revamped iPad Air, Apple continues to break new ground in technology and design. Stay connected to 9to5Mac for the latest updates and news on everything Apple unveils this week.
