Apple TV has officially established itself as the destination for Formula 1 races in the United States, marking a notable collaboration aimed at enriching the viewing experience for F1 enthusiasts. To commemorate this partnership, Tim Cook, the CEO of Apple, released a humorous video depicting a pit stop scenario featuring his golf cart at Apple Park.
The 2026 Formula 1 season has recently begun, with Apple presenting its first race coverage. Fans can subscribe to Apple TV to gain access to all F1 races and the ongoing coverage of the 2026 season.
In the promotional video, Tim Cook meets F1 champion Max Verstappen, who makes his entrance at Apple Park in his racing car. The playful exchange emphasizes the enthusiasm surrounding the new collaboration and highlights Apple’s innovative character.
Apple’s F1 coverage is poised to progress with upcoming events, including the initial China weekend warmup and the Grand Prix planned for late Saturday night into early Sunday morning.
For those eager to watch F1 on Apple TV, the service is offered at $12.99 per month, with savings available through the Apple One bundle. This fresh foray into sports broadcasting underscores Apple’s dedication to broadening its content portfolio and connecting with a wider audience.