# The Holiday Gifting Scene: Spotlight on Apple Products
With the holiday season on the horizon, numerous shoppers are focused on selecting the ideal gifts for their friends and family. Apple, a powerhouse in the technology sector, promotes its diverse range of products as top holiday gifts. However, a recent study by the Consumer Intelligence Research Partners (CIRP) reveals which Apple devices truly resonate as gifts and which ones are often missed during this celebratory period.
## Apple Watch and iPad: The Season’s Favorites
CIRP’s survey, which engaged Apple product owners over the previous year, highlights particular devices that emerge as favored gifts during the holidays. This survey emphasized main Apple products, excluding add-ons like AirPods, to present a clearer understanding of gifting patterns.
### Key Insights:
– **Apple Watch**: Around **9%** of those surveyed shared that they received an Apple Watch as a gift during the holiday season, marking a notable rise from the usual **2%** witnessed throughout the year.
– **iPad**: Similarly, **6%** of participants received an iPad as a holiday present, compared to its standard **2%**.
These results indicate that the Apple Watch and iPad are not just appealing products but also practical choices for those looking to gift during the festive season.
## iPhone and Mac: Infrequently Gifted
Conversely, the research indicated that Apple’s premier products, the iPhone and Mac, are seldom chosen as gifts.
### Observations:
– **iPhone**: Nearly **0%** of respondents reported receiving an iPhone as a present, a pattern that persists throughout the year. This is probably due to the hefty expenses tied to acquiring an iPhone, which usually involves prolonged financial commitments such as monthly payments.
– **Mac**: The Mac performed slightly better, yet only about **1%** of those surveyed received it as a holiday gift, which is only a slight uptick from other periods.
This information underscores a distinct tendency: higher-priced Apple items are less frequently gifted compared to their more budget-friendly alternatives.
## Takeaways for Holiday Shoppers
The CIRP findings offer essential information for consumers preparing their holiday purchases. If you’re searching for gifts that are likely to be appreciated, the Apple Watch and iPad are excellent options. Conversely, if you’re contemplating giving an iPhone or Mac, it might be prudent to reconsider, given that these products are not commonly given as gifts.
### Final Thoughts
As you navigate through the holiday shopping experience, reflect on the insights from the CIRP survey to inform your buying choices. Whether selecting a gift for someone special or drafting your own wish list, understanding which Apple products are considered popular gifts can assist in making wise decisions.
Do these findings catch you off guard? We’d love to hear your opinions in the comments section below!
### Top Apple Discounts for Black Friday Week
As the holiday festivities begin, various retailers will present reductions on Apple goods. Stay alert for the finest deals during Black Friday week to enhance your gifting possibilities while adhering to your budget.
