The company has submitted a new trademark application, but there’s still no phone.
It’s been nine months since Trump Mobile was announced, with no updates on social media for seven months, and responses to emails stopped two months ago. It seemed like the idea was abandoned, but a new trademark application has appeared this week.
The unusual aspect of the application is that it’s for “The 47 Plan,” Trump Mobile’s sole cell plan that launched with the company last June. Filed by lawyer Michael Santucci for DTTM Operations LLC on April 6th, it’s unclear why it wasn’t filed during the original launch alongside trademarks for “Trump” and “T1.” The company remains unresponsive to inquiries.
The phone itself remains elusive. Since the launch, only two indications of the T1 Phone’s existence have emerged: a handset shown over a video call by executives Don Hendrickson and Eric Thomas, and an FCC approval from January. March was the anticipated release date, but it passed without a launch.
There is an ongoing debate about whether Trump Mobile is sincerely pursuing operations as a carrier or launching a smartphone. Filing for a trademark doesn’t confirm this, but it suggests someone still values the project.
Trademark attorney Josh Gerben, who initially noticed the filing, highlights that it’s unusual in another way: it clearly references Trump’s tenure as the 47th president. “No other sitting President in U.S. history has made a trademark filing referencing the Office of the Presidency for profit,” Gerben writes.
That’s another first for Trump Mobile, but releasing the phone would be more impressive.
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