**Vimeo Makes a Comeback on Apple TV with a Fresh Experience**
Nearly two years after halting its Apple TV app, Vimeo has re-emerged on the platform with an entirely overhauled experience. This updated app aims to boost user engagement via enhanced speed, reliability, and a strong emphasis on content discovery and playback features.
### Notable Features of the Updated Vimeo App
1. **Revamped Viewing Experience**: The new Watch area showcases content selected by Vimeo’s team, simplifying the process for users to find new and captivating videos.
2. **Structured Video Library**: The addition of a “Saved” tab enables users to systematically arrange their personal library, which includes Liked videos, Watch Later lists, and On Demand purchases.
3. **Improved Playback Features**: The app now incorporates functionalities such as chapters, language choices, and playback speed options, allowing users a more tailored viewing experience.
4. **Ad-Free Viewing**: Staying true to Vimeo’s promise, the app remains free from advertisements, ensuring a seamless viewing experience.
### Context of Vimeo’s Previous Discontinuation
In June 2023, Vimeo ceased its TV apps, including those for Apple TV, Android TV, Fire TV, and Roku, redirecting its emphasis towards business and creative solutions. At that point, the company recommended users cast videos from their mobile devices instead. Vimeo highlighted that this strategy would deliver a better ongoing experience for users wishing to view content on larger displays.
### Recognition of Viewer Preferences
With the relaunch of the Apple TV app, Vimeo seems to acknowledge the appetite for a dedicated viewing experience on larger screens. The new app is designed to serve users who favor a more conventional approach to consuming video content rather than depending solely on mobile casting.
### Summary
Vimeo’s re-entry into Apple TV signifies a noteworthy change in its strategy, aiming to deliver a complete video experience that balances both creative tools and user-friendly viewing features. Users can get the new Vimeo app from the Apple TV App Store today to discover its offerings and enjoy a curated assortment of videos.
