**Visual Supply Co. Unveils Capture: A New Standalone Camera Application for iPhone**
Visual Supply Co., celebrated for its widely used VSCO: Photo Editor, is poised to shake up the competitive arena of third-party camera applications with the debut of its latest standalone camera application, Capture. This cutting-edge app is designed to elevate the iPhone photography experience, offering users a refreshing alternative to the default Camera app from Apple.
**Navigating a Competitive Landscape**
With Capture, VSCO enters a burgeoning market of third-party camera apps that are transforming the way users take photos on their iPhones. Recent innovations in this domain include Adobe’s Project Indigo and other significant applications like Halide, which appeal to users looking for more than what Apple’s integrated camera features can provide.
**Notable Features of Capture**
As reported exclusively by Bloomberg’s Chris Welch, Capture will enable users to select from 50 of VSCO’s beloved photo filter presets during the shooting process. This functionality is intended to simplify the photography workflow by allowing users to apply their preferred aesthetic prior to taking a picture, eliminating the need for extensive post-shoot editing.
Eric Wittman, CEO of Visual Supply Co., highlighted the rationale behind Capture, noting, “Photographers are increasingly opting out of using complex editing software, favoring apps that simplify capturing that perfect moment with an intended look right at the time of shooting.” This aligns with the app’s vision of enhancing the photography journey while retaining artistic control.
**Photography Modes and Adjustments**
Capture provides two shooting modes: an automatic mode for quick photographs and a manual mode that offers advanced settings including shutter speed, exposure compensation, and distinctive lighting effects such as bloom and halation. This adaptability is designed for both casual users and dedicated photographers seeking more control over their shots.
**Usability and Release Information**
Crucially, Capture will not necessitate a paid subscription for usage, although a VSCO account will be required to leverage its features. After capturing their photos, users can choose to export them directly or transfer them to the main VSCO app for further editing.
At present, Capture is scheduled to launch in select test markets, including Ireland, Australia, and New Zealand, with a wider release anticipated in the United States later this summer.
**Final Thoughts**
As Visual Supply Co. gears up to introduce Capture, the app promises a distinctive take on iPhone photography, emphasizing immediate aesthetic integration and user-friendly adjustments. With the rising trend of third-party camera applications, Capture is set to draw in both casual photographers and enthusiasts desiring a more personalized shooting experience.
