Essential information
- WhatsApp outlined an upgrade for its Updates tab aimed at providing businesses with growth tools.
- “Ads in Status” enables companies to promote themselves directly and connect with new users when combined with the new “Promoted Channels” feature.
- WhatsApp is also launching “Channel subscriptions,” allowing creators to share exclusive content with subscribers who pay a monthly fee.
WhatsApp is introducing an update today (June 16) for both large and small enterprises, along with their teams looking to expand.
In a blog entry, WhatsApp emphasizes its milestone of 1.5 billion daily active users, which it considers a key factor for the recent enhancements to the Updates tab. To aid in business growth, the Meta-owned platform is debuting “Ads in Status.” According to the post, this feature aims to “promote” improved and faster interactions between prospective new customers and the respective business.
business-centered page, noting that individuals who have established a Channel for their business can also take advantage of it.