Why Lumio, an Indian Brand, Seeks to Enhance the Google TV Experience

Why Lumio, an Indian Brand, Seeks to Enhance the Google TV Experience

Why Lumio, an Indian Brand, Seeks to Enhance the Google TV Experience

How Lumio Transformed Google TV into a Pleasurable Experience

For many years, Google TV has been criticized for its slow performance, cluttered layout, and overwhelming advertisements — a stark contrast to the sleek and responsive experience that Android TV once provided. While several users have resorted to high-end streaming devices such as the NVIDIA Shield TV Pro to escape these hassles, a new contender has arisen from India: Lumio. This innovative brand has successfully turned Google TV into not just a functional platform, but an enjoyable one.

Introducing Lumio

Founded by a group of ex-Xiaomi India executives, Lumio is a new television brand that is quickly gaining traction in the Indian market. The company recently launched two models — the QLED Vision 7 and the Mini-LED Vision 9 — both packed with distinctive features that differentiate them from their competitors. Produced by Dixon Technologies (the same OEM responsible for Xiaomi TVs), Lumio merges industry insight with a thorough understanding of Indian consumer preferences.

Enhancing the Google TV Experience

Central to Lumio’s achievements is its redesign of the Google TV interface. While the fundamental software remains intact, Lumio has fine-tuned the experience in a number of significant ways:

  • 3GB DDR4 RAM: Even the base Vision 7 variant is equipped with 3GB of fast RAM, guaranteeing smooth multitasking and quicker app launches.
  • Quad-Core Cortex A75 Processor: This robust chipset ensures that the interface stays responsive, even with extended use.
  • Software Enhancements: Lumio has implemented subtle yet powerful modifications to the user interface that remove lag and enhance navigation.

The outcome? A Google TV experience that is smooth, responsive, and—most crucially—free of frustration. In fact, Lumio confidently asserts that it provides the fastest smart TVs in India, and initial feedback indicates that this assertion is valid.

Hardware That Complements Software

While software refinement is Lumio’s defining strength, the company hasn’t compromised on hardware quality either. The Vision 9, for example, is equipped with a Mini-LED panel that features a dedicated quantum dot layer and 2,000 mini LEDs. It also supports Dolby Vision and HDR content, achieving up to 900 nits of peak brightness. The more budget-friendly Vision 7, a QLED alternative, still reaches 400 nits and delivers impressive color fidelity.

Additional notable hardware features include:

  • HDMI 2.1 ports (though capped at 60Hz and lacking VRR support)
  • AV1 codec compatibility for optimized video streaming
  • Clean, distortion-free audio quality at higher volumes

While the absence of variable refresh rate may disappoint gamers, Lumio clearly appeals to mainstream users who prioritize content consumption over gaming capabilities.

Distinctive Features: TL;DR and Music Hub

In addition to performance and display quality, Lumio is also breaking ground with unique software tools. One highlight is TL;DR, a custom dashboard that compiles live sports scores from various leagues into a single, easily navigable interface. It’s a dream resource for sports enthusiasts seeking quick updates without the hassle of switching apps.

Additionally, Lumio’s music hub integrates with YouTube Music and plans to onboard other streaming services. It streamlines music discovery and playback, offering a more cohesive experience compared to conventional TV music applications.

Built for Durability

A common issue with smart TVs is that they tend to slow down over time. Lumio is tackling this challenge proactively, assuring that its TVs will remain efficient even after prolonged usage. While this claim will require validation over time, the use of high-quality components and careful software design lends it credibility.

After-Sales Service and Warranty

Another domain where Lumio excels is customer service. Every television comes with a standard two-year warranty — an uncommon feature in the budget and mid-range markets. The company has also set up a comprehensive after-sales network across the country, ensuring customers receive support if issues arise.

Opportunities for Expansion

Currently, the Vision 9 is only offered in a 55-inch variant, whereas the Vision 7 is available in 43-inch, 50-inch, and 55-inch sizes. There are no 65-inch models or VRR support yet, but Lumio has suggested that these features may be on the horizon.