Reflect on your connection to your device and your sense of self.
By Rebecca Ruiz on March 24, 2026
Earlier this year, sociologist Kathryn Jezer-Morton introduced the term “friction-maxxing” to convey the value of embracing challenges to reconnect with our humanity in today’s algorithm-driven world. After pondering escapism’s relevance in a tech-dominated society, she shared her insights in a New Year’s resolution piece for The Cut.
Activities like reading, conversing, or leaving home can now be easily avoided through technology’s seamless solutions, yet this convenience comes with a cost. Jezer-Morton’s lifestyle already incorporates more friction than most, yet she advocates for others to confront ease with intention, acknowledging that while technology has simplified our lives, it shouldn’t completely replace real-world engagement.
Experts warn against adding friction aimlessly but encourage thoughtful efforts that foster fulfillment. Dr. Gloria Mark emphasizes that while technology enhances life, it shouldn’t overshadow enriching activities like reading or pursuing personal projects. For Jezer-Morton, this involves reducing her reliance on digital communication in favor of direct interactions.
Friction-maxxing isn’t about self-denial but cultivating depth in processing and experiences. Vidyarthi, a meditation teacher, stresses the importance of mindful friction to enrich life rather than burden it.
Achieving a balance requires mindful choices that shift focus from digital ease to intentional action. Ultimately, it’s about nurturing your relationship with technology and embracing life’s inherent challenges.