a large-display option from TCL — frequently found alongside premium brands like Samsung and LG, yet priced as if it were entry-level — you might naturally question: How can the TCL TV be so affordable? It’s the same inquiry many have posed regarding Hisense, and the answer primarily hinges on intentional business tactics, production scale, and cost-versus-prestige compromises.
A key factor in why TCL is capable of offering TVs at a relatively low price point revolves around strategy. TCL heavily relies on high-volume production, vertical integration, and stringent cost management, which allows it to manufacture panels and components on a large scale while sidestepping many of the costs that inflate prices for high-end brands. By possessing substantial portions of its supply chain, the company lowers dependence on external vendors and can swiftly adapt to new technologies without the conventional markups linked to third-party sourcing.
Furthermore, pricing is affected by how TCL decides to distribute its resources. Rather than emphasizing ultra-luxurious design elements or state-of-the-art flagship features, TCL focuses on providing robust baseline performance, bright displays, reasonable contrast, and vibrant colors, all coupled with Roku TV or Google TV software that keeps overall product costs manageable.
