# Google Messages Unveils STOP Button to Tackle RCS Advertisement Spam
Google Messages, the primary messaging application for Android, is taking a crucial leap in tackling one of the most nagging issues for users: unsolicited RCS (Rich Communication Services) advertisements. The app is presently trialing a new **STOP** button that will enable users to effortlessly unsubscribe from RCS Business Messages, which are frequently regarded as spam. This feature aims to streamline the process of opting out of unwelcome communications and enhance the overall user experience.
## What Are RCS Business Messages?
RCS is a modern messaging protocol that improves conventional SMS by introducing features such as read receipts, typing indicators, and rich media sharing. Although RCS has been praised as a substantial upgrade to SMS, it has also permitted businesses to dispatch promotional messages straight to users. These **RCS Business Messages (RBMs)** are designed to offer a more efficient means for companies to interact with customers, but in certain areas, they have turned into a source of spam.
In nations like India, for instance, users have reported being bombarded with unsolicited RCS advertisements, even from “verified” companies. While Google has made attempts to reduce the occurrence of these messages, the challenge continues for numerous users.
## The New STOP Button: Its Functionality
The anticipated STOP button, which is currently under testing in the beta version of Google Messages (v20241125_04), is meant to simplify the process of unsubscribing from RCS Business Messages. Here’s how it operates:
1. Upon receiving an RCS Business Message, a noticeable **STOP** button will show up in the chat window.
2. Pressing the button automatically sends the keyword “STOP” to the business, indicating the user’s desire to unsubscribe.
3. The business is then obligated to recognize the request and halt further communications.
This feature effectively automates the act of typing and dispatching the “STOP” keyword, which has been available for a while but remains unfamiliar to many users. By enhancing the visibility and accessibility of this option, Google aims to diminish the frustration stemming from RCS ad spam.
## Why This Is Significant
The STOP button addresses multiple user concerns:
– **User-Friendly:** Many users are not aware that they can opt-out of RCS Business Messages by typing “STOP.” The new button removes the uncertainty and makes the procedure straightforward.
– **Device Neutrality:** Unlike blocking a sender, which depends on a specific device, the STOP command is associated with the user’s phone number. This ensures that even if you change devices or reset your phone, your unsubscribe preferences will persist.
– **Less Spam:** By facilitating the opt-out process, Google intends to lower the number of unsolicited messages users encounter, enhancing the overall RCS experience.
## What If You Decide to Resubscribe?
For those who might reconsider, resubscribing to RCS Business Messages is just as uncomplicated. Users can send the keyword “START” in the same chat to continue receiving messages from the business.
## Current Limitations and Rollout
Currently, the STOP button is still under testing and is not accessible to all users. Google has not confirmed if the feature will reach a public release, but its inclusion in the beta version is an encouraging sign. In the meantime, users can manually type “STOP” in any RCS Business Message chat to opt out.
For users who find RCS ad spam particularly distressing and seek a more extreme solution, turning off RCS entirely is an option. However, this would result in losing the enhanced messaging functionalities that RCS provides.
## A Move Toward an Improved Messaging Experience
The launch of the STOP button is a positive development from Google, as it reflects the company’s dedication to addressing user concerns regarding RCS ad spam. While RCS holds the potential to transform messaging on Android, its success relies on achieving the right balance between user experience and business functionality. Features like the STOP button are a step in the right direction, ensuring that users maintain control over their messaging landscape.
### Share Your Feedback
Have you encountered RCS ad spam on your device? Would a feature like the STOP button be beneficial for you? Share your thoughts in the comments below!
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