YouTube Alleged to Deliberately Slow Down Videos to Promote Ad Blocker Uninstallation

YouTube Alleged to Deliberately Slow Down Videos to Promote Ad Blocker Uninstallation

YouTube Alleged to Deliberately Slow Down Videos to Promote Ad Blocker Uninstallation

The platform shifts its approach in tackling anti-adblock measures.

(Image credit: YouTube)

Essential information

  • Users on the YouTube subreddit have mentioned that the platform appears to be “throttling”/slowing its video functionality in a novel manner.
  • Reports suggest that if YouTube identifies an ad blocker, it will pause your video for a few seconds and attempt to redirect you to a Google support page regarding interruptions.
  • This support page indicates that users might try turning off all extensions, including the ad blocker, if they encounter disruptions.
  • Previously, YouTube has slowed down videos for users, and it has also completely blocked streaming if it detects ad blockers repeatedly.

YouTube may have introduced new strategies in its fight against ad blockers on its site.

A lengthy discussion on YouTube’s subreddit was noticed by PC World, containing over 200 comments from users recounting their recent experiences. The original poster (OP) highlighted the platform’s latest purported attempts to deter users from utilizing ad blockers, which involve “throttling” their viewing experience. The user shared a screenshot of a button that states “Experiencing interruptions? Find out why” that appears when a video is clicked.

Numerous users verify that this interruption button appears solely when they have an ad blocker enabled.