Following the unusual history of YouTube’s dislike button, this update for Shorts could clarify matters.
YouTube Shorts is initiating a test for users that includes its dislike and “not interested” features. The announcement indicates that the thumbs down button will combine these two features into a single option; however, users participating in this test will see one option or the other listed in the three-dot menu. As YouTube Shorts aims to assist users in curating their scrolling experience, it has also begun tests for its Music app, incorporating “AI music hosts.”
YouTube is launching a fresh experiment that invites users to view its short-form content and indicate what doesn’t appeal to them. A thread detailing YouTube’s “features and experiments” changelog highlighted a test commencing this week for Shorts that pertains to its dislike button. The goal of this test, per the platform, is to clarify the distinction between the dislike button and “not interested” options for content. YouTube notes that user feedback indicates that many utilize these buttons “interchangeably,” but some are “unsure of the differences.”
The thumbs down button is currently hidden behind the three-dot menu on Shorts, which is where YouTube is conducting the test. Starting this week, YouTube has stated that its test will involve combining the “not interested” and “dislike” content options into one—the thumbs down. While these options are integrated, the changelog mentions that some testers will see it labeled as one option or the other. YouTube additionally remarks, “All viewers in the experiment who select ‘thumbs down’ on a Short will receive an optional feedback survey.”
YouTube Shorts aims to provide clarity as it helps users refine their content feed, reducing exposure to videos they prefer to avoid.
There’s no denying that YouTube Shorts has emerged as an exceptionally popular feature for the platform, as it endeavors to enter the short-form content arena to compete with TikTok. Tests like this recent one are vital, given the diversity of video content available.
In addition to this Shorts test, YouTube Labs has launched a challenge this fall that underscores its commitment to AI. This initiative engaged YouTube Music users in experimentation with “AI music hosts.” These “hosts” delivered commentary, insights on the music being played, and trivia. According to YouTube, these AI hosts can “enhance your listening experience” with narratives about the music and the overall more “personalized” atmosphere they create, tailored to your preferences.
YouTube has also integrated AI into Shorts, granting short-form creators access to “Photo to video” tools. Creators can transform still images into short animations for their projects. YouTube Shorts utilized Veo 2’s generation software to accomplish this. However, the platform indicated that users could anticipate the arrival of Veo 3 to significantly elevate the capabilities of its AI generator.
