Billboard serves as a cornerstone of the music industry, and since 1940, the publication has been monitoring the top-selling albums weekly. Naturally, the methods by which we engage with music have experienced numerous considerable transformations over the years. Recently, music streaming has thoroughly dominated the industry, with the Recording Industry Association of America (RIAA) indicating that streaming accounts for 84% of recorded music revenue in the U.S.
Since 2005, YouTube has emerged as one of the leading music streaming services, particularly for music videos. The platform began influencing Billboard’s Hot 100 singles chart in 2013 and started affecting the Billboard Hot 200 albums chart in 2019. In essence, YouTube has impacted at least one Billboard chart for over a decade, but that is about to change next month.
Effective Jan. 16, 2026, YouTube will cease reporting streaming data to Billboard. YouTube streams will no longer affect Billboard’s top singles or albums charts, which will immediately alter how the most popular songs on YouTube rank on the leaderboards. This change will have an effect on everyone, whether you are a casual YouTube user or a passionate music fan.
Reasons for YouTube’s withdrawal from Billboard reporting next year
In 2025, tracking the performance metrics of albums and songs presents a complex challenge. Music streams, album acquisitions, and various intermediary metrics must all be considered. Charts like Billboard utilize “album units” to assess a song or album’s relative success. One complete album sale counts as one album unit, but multiple individual track purchases, paid streams, or free and ad-supported streams can cumulatively amount to one album unit.
YouTube disputes the latter aspect of Billboard’s album unit calculation — free or ad-supported streams and paid streams hold different weights. Streaming a song on Spotify via a subscription is valued higher than a free YouTube stream. Specifically, this is how Billboard currently computes an album unit for its charts:
At present, each consumption unit for an album means one album sale, 10 individual tracks bought from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand audio or video streams derived from songs on an album.
According to a blog post, YouTube has engaged in “extensive discussions” with Billboard about these calculations. Billboard announced intentions to increase the weight of both paid and free streams earlier this month, effective for Billboard charts dated Jan. 17, 2026. After this change, an album unit will represent 2,500 ad-supported streams or 1,000 paid or subscription on-demand streams.
“This alteration implies that it will require 33.3% fewer ad-supported on-demand streams from songs of an album and 20% fewer paid/subscription on-demand streams of songs from an album to equal an album unit,” Billboard stated.
While Billboard is attempting to lessen the disparity between paid and ad-supported streams starting next month, it has not acquiesced to YouTube’s requests. The Google-owned streaming platform demands complete value equality between ad-supported and paid streams. Billboard remains unmoved for now, leading YouTube to withdraw its data from Billboard charts just one day prior to the new streaming values taking effect.
Billboard employs an antiquated calculation that places heavier weight on subscription-supported streams compared to ad-supported… We are merely requesting that all streams are fairly and equitably counted, irrespective of whether they arise from subscription or ad-supported formats—because every fan is important and each play should matter.
In YouTube’s blog post, penned by global music head Lyor Cohen, it was noted that YouTube’s music streaming data encompasses both paid and ad-supported streams. Some users enjoy streaming through the ad-free YouTube Premium subscription, while others utilize the ad-supported free version of YouTube.
A representative for Billboard commented that “there are numerous ways for fans to support their favorite artists, each holding a unique place in the music ecosystem.”
“Billboard aims to accurately measure this activity, balanced across various factors including consumer access, revenue evaluation, data integrity, and industry standards,” the Billboard representative continued. “We hope that YouTube reconsiders and collaborates with Billboard to acknowledge the reach and popularity of artists across all music platforms, celebrating their accomplishments through fan engagement with the music they cherish.”
At present, it seems both YouTube and Billboard acknowledge their interdependent relationship within the music streaming landscape and have left the possibility open for YouTube’s data to return to the charts. However, neither Billboard nor YouTube appears willing to yield on the firm positions they have articulated regarding album unit consumption weighting.
Implications for YouTube users and the music sector
For users, there will be a shift in how music is consumed on YouTube, with the extent of the impact depending on how much you value supporting your favorite artists. If you wish for your favorite songs or albums to bolster an artist
