**YouTube Begins Overlooking Users Who Opt for ‘All Notifications’ Yet Rarely Engage**
YouTube is piloting a major update to its notification system, aiming to improve user experience by alleviating notification overload. This trial impacts users who choose “All” notifications for a channel but seldom interact with its content. Historically, opting for “All” assured push alerts for each new upload from a subscribed channel. Nevertheless, with this new trial, YouTube may cease to send push notifications if a user consistently disregards them, even if they have chosen to receive all alerts.
The adjustment is intended to tackle the problem of users subscribing to numerous channels and activating notifications without actively engaging with the postings. Consequently, users might experience fewer notifications on their devices for channels they do not engage with, although new videos will continue to show up in their Subscriptions feed and the in-app notification inbox.
This effort is part of YouTube’s larger plan to mitigate notification fatigue and maintain user engagement by dispatching fewer, more pertinent alerts. The company posits that if users receive an excess of unnoticed notifications, they might ultimately disable YouTube notifications altogether, which would be counterproductive.
For content creators, this shift could influence the initial view counts they depend on for YouTube’s recommendation algorithm. Smaller channels, in particular, might find it particularly difficult if their most loyal subscribers stop receiving push notifications.
The trial commenced in early 2025 and presently impacts a limited number of users. YouTube has yet to disclose the duration of this experiment or whether it will be rolled out on a broader scale. This action signifies a transition towards favoring user engagement over sheer notification quantity, ensuring that alerts are significant and likely to encourage interaction.