The competition to develop conversational AI in the living room is intensifying, with YouTube recently extending its tool to smart TVs, gaming consoles, and streaming devices.
This feature, initially available only on mobile and web, is now accessible on the largest screen in the home, allowing users to ask questions about content without leaving the video they’re watching.
YouTube’s support page indicates eligible users can press the “Ask” button on their TV to activate the AI assistant. Suggested questions related to the video are provided, or users can use their remote’s microphone button to ask any content-related questions, like those about recipe ingredients or song lyrics, receiving instant answers without pausing or exiting the app.
This feature is currently available to selected users over 18 and supports English, Hindi, Spanish, Portuguese, and Korean.
YouTube introduced this conversational AI tool in 2024 to offer viewers more in-depth content exploration. Its TV expansion coincides with more Americans accessing YouTube through television than ever. An April 2025 Nielsen report showed YouTube captured 12.4% of total TV viewing time, surpassing major platforms like Disney and Netflix.
Other companies are also advancing their conversational AI technologies. Amazon launched Alexa+ on Fire TV devices, enabling users to engage in natural conversations and ask for tailored content recommendations, search for specific scenes, or inquire about actors and filming locations.
Meanwhile, Roku has upgraded its AI voice assistant to handle open-ended questions about movies and shows. Netflix is also testing its AI search tool.
Another way YouTube has enhanced its TV experience with AI is by launching a feature that automatically upgrades videos uploaded at lower resolutions to full HD.
The company also continues introducing other AI features, like a comments summarizer and an AI-driven search results carousel. In January, YouTube announced creators could soon make Shorts using AI-generated versions of their likeness.
Last week, YouTube launched a dedicated app for the Apple Vision Pro, enabling users to watch content on a theater-sized virtual screen in an immersive environment.